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Five smartly dressed people are having a discussion around a table topped with charts and documents.

How to guides 15 minutes to read

How to conduct creative concept testing

Two people are exchanging a gift, wrapped in brown paper with a black ribbon.

Opinion 3 minutes to read

Kindness isn’t just for Christmas

Image for In the news: Students cheating, A&E delays and children ‘unprepared’ for social media

News 3 minutes to read

In the news: Students cheating, A&E delays and children ‘unprepared’ for social media

Two feet in plimsols walk up a set of colourfully painted stone steps.

Resources 2 minutes to read

The theory of planned behaviour

A pot of bright pencils sits blurred behind someone's hand drawing with a blue pencil.

How to guides 15 minutes to read

A brief guide to creative research methods

Keys from a keyboard have been removed and placed upon a table to spell out '2018 trends'.

Opinion 7 minutes to read

The year ahead: My marketing and social change predictions for 2018

An underwater shot of rubbish and plastic waste floating on the water surface.

Opinion 7 minutes to read

2017: A year in review

A young girl is looking at and using an open laptop on her kitchen table.

Opinion 4 minutes to read

Facebook for children? It was only a matter of time…

Image for In the news: Perverts on YouTube, AI parenting and Peppa Pig

News 3 minutes to read

In the news: Perverts on YouTube, AI parenting and Peppa Pig

Six men and women sit in a semi-circle in an office setting, holding notepads and discussing ideas.

How to guides 15 minutes to read

How to run a focus group

Image for In the news: Blocked sugar research, Android ‘betrayal’ and self-harm

News 3 minutes to read

In the news: Blocked sugar research, Android ‘betrayal’ and self-harm

Someone is using a Fixed Odds Betting Terminal.

Opinion 1 minute to read

The impact of Fixed Odds Betting Terminals

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