
Which is better to drive behaviour change… evidence or emotion?
Which is better for changing behaviours? Emotion or evidence? Eloise, our senior researcher explores...
Theories of behaviour change can sometimes be difficult to understand and full of jargon. That's why we've simplified one of the most well-known theories for you. In order to understand how you can change behaviour, you need to understand why a behaviour is likely to happen and this resource can help you do both!