From 2004 - 2023

Our Story.

Social Change UK has come a long way since its beginnings in 2010. We've delivered on so many projects and campaigns - all encouraging positive behaviour change. And we are proud to say that we have won a few awards along the way too.


Kelly sets up Social Change UK with £550 and works for the first 12 months from a bedroom and numerous coffee shops. Three major wins in the first year - a big project looking at healthy towns, a social marketing campaign to reduce teenage pregnancy and the design and delivery of a healthy takeaways pilot in Lincolnshire.

  • New Clients: 2
  • Awards Won: 0
  • Team Members: 1
Image for 2010


Fed up with small spaces and loud cafe's, Social Change UK moves into new offices at Sparkhouse Studios in the centre of Lincoln. First coffee machine installed and the first employee employed (a junior designer called James). More briefs won including a social marketing project to reduce smoking in pregnancy in Wolverhampton, reducing demand in A&E and getting more people to the dentist.

  • New Clients: 5
  • Awards Won: 0
  • Team Members: 2
Image for 2011


Kelly appears on the BBC Inside Out programme talking about the very successful takeaways project. In fact, it was so successful, the project was highly commended in the Best Social Marketing category at the prestigious HSJ Awards. 

  • New Clients: 6
  • Awards: 1
  • TV appearances: 1
Image for 2012


A research assistant is added to the team and Kelly wins her first entrepreneurial award - the growth through innovation award at the Angels Business Awards. The same year, she is asked to deliver a guest lecture at SAID Business School at Oxford University and a research project gets national media attention. Briefs worked on this year include drug and alcohol harm reduction in Derby, teenage pregnancy in Lincolnshire, and mental health commissioning for The Huntercombe Group. 

  • New Clients: 10
  • Awards: 1
  • Team Members: 2
Image for 2013


Social Change UK moves into the Enterprise Building to accomodate a growing team and starts work on a project to make allergens more clearly labelled on food. A new social marketing training programme is launched and delivered to over 200 public sector professionals. Briefs won this year include fire safety, loneliness, placemaking and lung cancer. 

  • New Clients: 11
  • Awards: 0
  • Team Members: 5
Image for 2014


The team move to a bigger office on the outskirts of Lincoln. After several hours on Pinterest, blackboard paint, beanbags and giant lego bricks are purchased. Social Change UK hold its first conference on purpose and sustainable business attracting over 200 delegates. Topics worked on this year include the gender pay gap, poverty, GP demand and how to combat the bystander effect. Two more team members are added to the line up. 

  • New Clients: 10
  • Awards: 2
  • Team Members: 6
Image for 2015


More services are added to the menu including animation and video production and Bobby is employed to concentrate only on video and digital content creation. Projects worked on this year include Making Every Opportunity Count for Greenwich, Heads Up - a campaign to prevent male suicide in Buckinghamshire, and Quit for Them - for Public Health Wales. It was also a bumper year for awards and accolades. We were shortlisted and became finalists in 6 awards this year: best website design, best public sector campaign, best not for profit strategy, best digital campaign, best use of data and analytics, and marketing campaign of the year.

  • New Clients: 20
  • Awards Won: 7
  • Team Members: 7
Image for 2016


Kelly is honoured to be asked to deliver a TedTalk. It’s all about purpose (who would have guessed?). GoodandKind is born this year and the team spend a whole year developing this feel-good product. A couple of new creative types come and go but the biggest entrance this year was the arrival of Joey to the team. He loves cuddles and fuss and occasionally gives feedback on creative concepts with a woof or two (usually after we have bribed him with sausage).

  • New Clients: 15
  • Awards: 0
  • Team Members: 7 + 1 dog
Image for 2017


Our healthy placemaking research, in partnership with Design Council launches in the Houses of Parliament with cross party support and another two changemakers are added to the line up - a research assistant and another digital content creator. UX is added to the menu of services and the lovely Savannah skills up to take on UX projects. Big issues worked on this year include child sexual exploitation, childhood obesity, Police visibility and promoting health and wellbeing to the over 50’s.

  • New Clients: 20
  • Awards Won: 7
  • Team Members: 6 + 1 dog
Image for 2018


The team move (yet again) to bigger offices back in the city centre - a beautiful grade II listed former school in the heart of Lincoln city. Plans are afoot to create a space for social entrepreneurs and another three changemakers join the team - bringing the core team to nine. We invited fellow #changemakers from overseas to train with us on purpose-lead marketing and behaviour change! Good and Kind is shortlisted for a Tech for Good award and our Jiggle Wiggle Campaign for Sexual Health Matters not only gets shortlisted for the UK Agency Awards but scoops Campaign of the Year (Not-for-profit) at the prestigious The Drum Social Purpose Awards. Issues worked on include: mental health, diabetes prevention, physical activity, social prescribing, breastfeeding & smoking during pregnancy, childhood obesity…

  • New Clients: 16
  • Awards: 2
  • Team Members: 9 +2 dogs
The Social Change UK team looking down and smiling from the office mezzanine.

2023 (the future).

Even more hard to solve issues understood and work to solve them underway, another few million (or billion? Let’s be ambitious) saved for society, more brands with purpose added to our client list and changing the world with us, our team has grown to a strong 19 (at least), the social change approach has crossed borders and we are working in countries around the world, new ‘tech for good’ products launched into the world.

  • New Clients: 50
  • Awards Won: 30
  • Team Members: 19 (at least)
The Social Change UK team sharing ideas in the meeting room.

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