From 2010 - 2023

Our Story.

Social Change UK has come a long way since its beginnings in 2010. We've delivered on so many projects and campaigns - all encouraging positive behaviour change. And we are proud to say that we have won a few awards along the way too.


Kelly sets up Social Change UK with £550 and works for the first 12 months from a bedroom and numerous coffee shops. Three major wins in the first year - a big project looking at healthy towns, a social marketing campaign to reduce teenage pregnancy and the design and delivery of a healthy takeaways pilot in Lincolnshire.

  • New Clients: 2
  • Awards Won: 0
  • Team Members: 1
A woman is sat at a table looking at a laptop, making notes in a notebook and having a cup of tea.


Fed up with small spaces and loud cafe's, Social Change UK moves into new offices at Sparkhouse Studios in the centre of Lincoln. First coffee machine installed and the first employee employed (a junior designer called James). More briefs won including a social marketing project to reduce smoking in pregnancy in Wolverhampton, reducing demand in A&E and getting more people to the dentist.

  • New Clients: 5
  • Awards Won: 0
  • Team Members: 2
Sparkhouse business support centre in Lincoln.


Kelly appears on the BBC Inside Out programme talking about the very successful takeaways project. In fact, it was so successful, the project was highly commended in the Best Social Marketing category at the prestigious HSJ Awards. 

  • New Clients: 6
  • Awards: 1
  • TV appearances: 1
An aerial view of a wooden box containing various nuts, herbs and seeds in each of the compartments.


A research assistant is added to the team and Kelly wins her first entrepreneurial award - the growth through innovation award at the Angels Business Awards. The same year, she is asked to deliver a guest lecture at SAID Business School at Oxford University and a research project gets national media attention. Briefs worked on this year include drug and alcohol harm reduction in Derby, teenage pregnancy in Lincolnshire, and mental health commissioning for The Huntercombe Group. 

  • New Clients: 10
  • Awards: 1
  • Team Members: 2
A hand holds up a glass Angels Business award.


Social Change UK moves into the Enterprise Building to accomodate a growing team and starts work on a project to make allergens more clearly labelled on food. A new social marketing training programme is launched and delivered to over 200 public sector professionals. Briefs won this year include fire safety, loneliness, placemaking and lung cancer. 

  • New Clients: 11
  • Awards: 0
  • Team Members: 5
The Social Change UK team sit around the meeting room table, smiling and discussing ideas.


The team move to a bigger office on the outskirts of Lincoln. After several hours on Pinterest, blackboard paint, beanbags and giant lego bricks are purchased. Social Change UK hold its first conference on purpose and sustainable business attracting over 200 delegates. Topics worked on this year include the gender pay gap, poverty, GP demand and how to combat the bystander effect. Two more team members are added to the line up. 

  • New Clients: 10
  • Awards: 2
  • Team Members: 6
A Social Change UK wall sign from Checkpoint Court in Lincoln.


More services are added to the menu including animation and video production and Bobby is employed to concentrate only on video and digital content creation. Projects worked on this year include Making Every Opportunity Count for Greenwich, Heads Up - a campaign to prevent male suicide in Buckinghamshire, and Quit for Them - for Public Health Wales. It was also a bumper year for awards and accolades. We were shortlisted and became finalists in 6 awards this year: best website design, best public sector campaign, best not for profit strategy, best digital campaign, best use of data and analytics, and marketing campaign of the year.

  • New Clients: 20
  • Awards Won: 7
  • Team Members: 7
From behind, Bobby is seen using his computer to edit a video.


Kelly is honoured to be asked to deliver a TedTalk. It’s all about purpose (who would have guessed?). GoodandKind is born this year and the team spend a whole year developing this feel-good product. A couple of new creative types come and go but the biggest entrance this year was the arrival of Joey to the team. He loves cuddles and fuss and occasionally gives feedback on creative concepts with a woof or two (usually after we have bribed him with sausage).

  • New Clients: 15
  • Awards: 0
  • Team Members: 7 + 1 dog
Kelly Hunstone delivering a TEDx talk


Our healthy placemaking research, in partnership with Design Council launches in the Houses of Parliament with cross party support and another two changemakers are added to the line up - a research assistant and another digital content creator. UX is added to the menu of services and the lovely Savannah skills up to take on UX projects. Big issues worked on this year include child sexual exploitation, childhood obesity, Police visibility and promoting health and wellbeing to the over 50’s.

  • New Clients: 20
  • Awards Won: 7
  • Team Members: 6 + 1 dog
Ammar, Eloise and Kelly are smiling outside of Westminster


The team moved (yet again) to bigger offices in the city centre - a beautiful grade II listed former school in the heart of Lincoln city and another three changemakers join the team. We invited fellow #changemakers from Italy to our new office and hosted a five-day training course on social marketing. Good and Kind was shortlisted for a Tech for Good award and was highly commended. It was a stonker of a year for awards and nominations because our Jiggle Wiggle Campaign for Sexual Health Matters was not only shortlisted at the UK Agency Awards but it scooped Campaign of the Year (Not-for-profit) at the prestigious Drum Social Purpose Awards. We literally cannot pick the award up it is that heavy! Issues worked on this year included: mental health, diabetes prevention, physical activity, social prescribing, breastfeeding, smoking during pregnancy, childhood obesity… and so much more!

  • New Clients: 14
  • Awards: 2
  • Team Members: 9 +2 dogs
The Social Change UK team looking down and smiling from the office mezzanine.


2020. The year started like any other ordinary year. We celebrated some great client wins in January which included onboarding a global business looking to do good with their influence and power. We launched a fantastic NHS campaign in Sheffield to reduce admissions in A&E in January, and by late February we were celebrating wins on new briefs in Norfolk, London and Wales. A global pandemic forced our team to head home in March, but this didn’t stop our changemakers. In lockdown we conducted research, working remotely, looking at the impacts of COVID. We worked with several NHS organisations and local authorities on various COVID related briefs – from helping them with behaviour change and communicating restrictions, to creating digital dashboards and using UX/UI to help people understand data. Our CEO did lots of interviews exploring human behaviour and she appeared on a global news programme, now seen by over 2 million people. The year ended in lockdown [still] and despite a brief flirtation with the office [just 1 month], the team ended the year at home, working on several client briefs.

  • Days working from home: 180
  • Hours on Zoom: 16,640
  • Pandemic projects worked on: 7
  • Months out of action: 0
Grid layout of the Social Change UK team working from home and drinking tea


Determined to keep growing and remain strong through this pandemic, we have started the year with the news of more client wins, including a large scale project addressing women’s health in Wales and important educational materials for the Equality and Human Rights Commission. Our growth, despite the pandemic, has led us to recruit three new people: Lauren, Lindsey and Robyn who joined us as new changemakers in February. 2021 looks set to be another great year for Social Change UK. Another Ted Talk is on the horizon and the long awaited and overdue podcast will launch this Spring… a pandemic will not stop us this time! Watch this space.

  • New changemakers: +3
  • Podcast interviews lined up: 11
  • Days in lockdown: 30 [and counting]
Wall art in the office that says 'your journey to making change happen'.

2023 (the future).

Even more hard to solve issues understood and work to solve them underway, another few million (or billion? Let’s be ambitious) saved for society, more brands with purpose added to our client list and changing the world with us, our team has grown to a strong 19 (at least), the social change approach has crossed borders and we are working in countries around the world, new ‘tech for good’ products launched into the world.

  • New Clients: 50
  • Awards Won: 30
  • Team Members: 19 (at least)
The Social Change UK team sharing ideas in the meeting room.

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