From 2010 - 2023

Our Story.

Social Change UK has come a long way since its beginnings in 2010. We've delivered on so many projects and campaigns - all encouraging positive behaviour change. And we are proud to say that we have won a few awards along the way too.


Kelly sets up Social Change UK with £550 and works for the first 12 months from a bedroom and numerous coffee shops. Three major wins in the first year - a big project looking at healthy towns, a social marketing campaign to reduce teenage pregnancy and the design and delivery of a healthy takeaways pilot in Lincolnshire.

  • New Clients: 2
  • Awards Won: 0
  • Team Members: 1
A woman is sat at a table looking at a laptop, making notes in a notebook and having a cup of tea.


Fed up with small spaces and loud cafe's, Social Change UK moves into new offices at Sparkhouse Studios in the centre of Lincoln. First coffee machine installed and the first employee employed (a junior designer called James). More briefs won including a social marketing project to reduce smoking in pregnancy in Wolverhampton, reducing demand in A&E and getting more people to the dentist.

  • New Clients: 5
  • Awards Won: 0
  • Team Members: 2
Sparkhouse business support centre in Lincoln.


Kelly appears on the BBC Inside Out programme talking about the very successful takeaways project. In fact, it was so successful, the project was highly commended in the Best Social Marketing category at the prestigious HSJ Awards. 

  • New Clients: 6
  • Awards: 1
  • TV appearances: 1
An aerial view of a wooden box containing various nuts, herbs and seeds in each of the compartments.


A research assistant is added to the team and Kelly wins her first entrepreneurial award - the growth through innovation award at the Angels Business Awards. The same year, she is asked to deliver a guest lecture at SAID Business School at Oxford University and a research project gets national media attention. Briefs worked on this year include drug and alcohol harm reduction in Derby, teenage pregnancy in Lincolnshire, and mental health commissioning for The Huntercombe Group. 

  • New Clients: 10
  • Awards: 1
  • Team Members: 2
A hand holds up a glass Angels Business award.


Social Change UK moves into the Enterprise Building to accomodate a growing team and starts work on a project to make allergens more clearly labelled on food. A new social marketing training programme is launched and delivered to over 200 public sector professionals. Briefs won this year include fire safety, loneliness, placemaking and lung cancer. 

  • New Clients: 11
  • Awards: 0
  • Team Members: 5
The Social Change UK team sit around the meeting room table, smiling and discussing ideas.


The team move to a bigger office on the outskirts of Lincoln. After several hours on Pinterest, blackboard paint, beanbags and giant lego bricks are purchased. Social Change UK hold its first conference on purpose and sustainable business attracting over 200 delegates. Topics worked on this year include the gender pay gap, poverty, GP demand and how to combat the bystander effect. Two more team members are added to the line up. 

  • New Clients: 10
  • Awards: 2
  • Team Members: 6
A Social Change UK wall sign from Checkpoint Court in Lincoln.


More services are added to the menu including animation and video production and Bobby is employed to concentrate only on video and digital content creation. Projects worked on this year include Making Every Opportunity Count for Greenwich, Heads Up - a campaign to prevent male suicide in Buckinghamshire, and Quit for Them - for Public Health Wales. It was also a bumper year for awards and accolades. We were shortlisted and became finalists in 6 awards this year: best website design, best public sector campaign, best not for profit strategy, best digital campaign, best use of data and analytics, and marketing campaign of the year.

  • New Clients: 20
  • Awards Won: 7
  • Team Members: 7
From behind, Bobby is seen using his computer to edit a video.


Kelly is honoured to be asked to deliver a TedTalk. It’s all about purpose (who would have guessed?). GoodandKind is born this year and the team spend a whole year developing this feel-good product. A couple of new creative types come and go but the biggest entrance this year was the arrival of Joey to the team. He loves cuddles and fuss and occasionally gives feedback on creative concepts with a woof or two (usually after we have bribed him with sausage).

  • New Clients: 15
  • Awards: 0
  • Team Members: 7 + 1 dog
Kelly Hunstone delivering a TEDx talk


Our healthy placemaking research, in partnership with Design Council launches in the Houses of Parliament with cross party support and another two changemakers are added to the line up - a research assistant and another digital content creator. UX is added to the menu of services and the lovely Savannah skills up to take on UX projects. Big issues worked on this year include child sexual exploitation, childhood obesity, Police visibility and promoting health and wellbeing to the over 50’s.

  • New Clients: 20
  • Awards Won: 7
  • Team Members: 6 + 1 dog
Ammar, Eloise and Kelly are smiling outside of Westminster


The team moved (yet again) to bigger offices in the city centre - a beautiful grade II listed former school in the heart of Lincoln city and another three changemakers join the team. We invited fellow #changemakers from Italy to our new office and hosted a five-day training course on social marketing. Good and Kind was shortlisted for a Tech for Good award and was highly commended. It was a stonker of a year for awards and nominations because our Jiggle Wiggle Campaign for Sexual Health Matters was not only shortlisted at the UK Agency Awards but it scooped Campaign of the Year (Not-for-profit) at the prestigious Drum Social Purpose Awards. We literally cannot pick the award up it is that heavy! Issues worked on this year included: mental health, diabetes prevention, physical activity, social prescribing, breastfeeding, smoking during pregnancy, childhood obesity… and so much more!

  • New Clients: 14
  • Awards: 2
  • Team Members: 9 +2 dogs
The Social Change UK team looking down and smiling from the office mezzanine.


Well, here we are... the year started well with some great new client wins and a team ready and raring to make 2020 our biggest year yet. We launched a fantastic NHS campaign in Sheffield to reduce admissions in A&E in January and we started work on some very interesting briefs including two in Wales and one in Norfolk. Coronavirus hit in March and the team have decamped to their homes to continue some very important changemaking. It seems now more than ever, we are in need. 2020 is set to be a busy year.  

  • Days working from home: 20 [and counting]
  • Hours on Zoom: 26 [and counting]
  • Clients we are helping during Coronavirus: 5
Grid layout of the Social Change UK team working from home and drinking tea

2023 (the future).

Even more hard to solve issues understood and work to solve them underway, another few million (or billion? Let’s be ambitious) saved for society, more brands with purpose added to our client list and changing the world with us, our team has grown to a strong 19 (at least), the social change approach has crossed borders and we are working in countries around the world, new ‘tech for good’ products launched into the world.

  • New Clients: 50
  • Awards Won: 30
  • Team Members: 19 (at least)
The Social Change UK team sharing ideas in the meeting room.

Get the latest insights and other interesting changemaker stuff in your inbox.

Once or twice a month, 100% real and interesting, 0% spam.
We create meaningful digital products that connect with people and make positive change possible.

Home of the changemakers.

We just need a bit more info

* indicates required

Marketing Permissions

Social Change will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

Marketing preferences

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Project Planner