Small but mighty.
Social Change is a certified B Corp behaviour change consultancy.
Since 2010, we've worked alongside the NHS, local government, police forces, utility companies, national charities, and purpose-driven businesses to understand why people behave the way they do — and to design the strategies, campaigns and programmes that actually change it.
We work on the issues that are hardest to shift and matter most. Public health. Violence against women and girls. Climate and environmental behaviour. Community safety. The wellbeing of people who are marginalised, vulnerable, or furthest from support. Sixteen years in, we're still doing that work — and we're better at it than we've ever been.
What makes us different
From insight to impact.
Most organisations working on behaviour change buy research from one place, strategy from another, and creative from a third. The insight rarely makes it all the way to the campaign. The campaign rarely gets evaluated against outcomes that matter.
We're built differently.
Our team brings together behavioural scientists, researchers, strategists, designers, animators, and communications specialists — working as one integrated unit. We carry a single thread of insight from the first conversation all the way through to evaluation. That means the strategy comes from the evidence. The creative comes from the strategy. And the evaluation measures what was promised at the start, not what was convenient to measure at the end.
It's why our clients tell us our campaigns feel different. Because they were built differently.
What we believe
Problems can be solved through a behavioural lens
We believe that most social problems are, at their core, behavioural problems. And that the right combination of science, creativity and genuine understanding of people can solve them.
Our 2030 vision is ambitious — we don't apologise for that. We want to see poverty solved, net zero achieved, and the science of behaviour making a difference not just here in the UK but internationally. We're not naïve about how hard that is. But we're convinced it's possible, if the right people work together, smartly enough.
That belief is what gets us out of bed every morning. It's what drives the work.
How we work
Evidence over assumption. Always.
Understanding why people behave as they do — really understanding it, not assuming you already know — is the foundation of everything we do. We insist on research before strategy, and evaluation before we claim something worked.
Change made with communities, not for them.
We bring people into the design process rather than designing around them. Change that's developed with communities tends to last longer. That's not just our philosophy — it's what the evidence shows.
Courage to tackle what's hard.
We don't shy away from difficult subjects. Teenage pregnancy. Male suicide. Drug and alcohol harm. Child sexual exploitation. Climate behaviour. These aren't comfortable briefs — but they're the ones that matter. We believe the toughest challenges deserve the sharpest thinking.
Doing good and doing it brilliantly are the same thing.
We hold ourselves to the same standard internally that we ask of the work externally. We're a Living Wage employer. We publish salary bands. We've been a certified B Corp since 2018, scoring 109 — a level that reflects genuine commitment, not a badge. We believe a purpose-driven business has a responsibility to be a well-run one.
Grounded hope.
We're optimistic. Not naively. Not performatively. But genuinely convinced that things can be different. The single-use vapes campaign we ran in coalition with environmental charities led to a UK ban in 2025. That's what happens when behaviour change expertise meets determined advocacy. We're proud of it — and we want to do more of it.
Our work
We measure outcomes - not just outputs.
We've reached millions of people through campaigns on period health, PrEP access, addiction recovery, vaccine uptake, obesity prevention, and violence against women and girls. We've helped NHS trusts reduce A&E demand, helped utilities companies reach their most vulnerable customers, and helped local authorities shift the environmental habits of whole communities.
But the number we're most proud of isn't reach. It's the change that happened afterwards.
We measure outcomes — not just outputs. Quit rates. Registration numbers. Recycling participation. Reductions in harm. And where the evidence is mixed, we say so. That honesty is part of what makes us different.
Who we work with
We work with people who are serious about change.
This includes the public sector - such as the NHS, local authorities, Government departments, Police and Fire services, the charitable sector working to influence change nationally and locally, and the private sector such as those working in waste, energy, and water who want to support vulnerable customers and influence positive change such as water and energy conservation. We also work with companies seeking to move towards a sustainable future.
If you're trying to move the needle on a stubborn social or behavioural problem — and you want a team that will bring the science, the creativity, and the rigour to make that happen — we'd love to talk.
Meet the team
Interested in working with us?
Schedule a meeting and a cuppa' (in-person or virtually) and lets discuss how we can deliver change together.