Behavioural Science and Research
Understand people - how they think and feel - and drive your mission forward at speed. We can help you understand not just what people do, but why they do it and how to influence them.
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Understand people - how they think and feel - and drive your mission forward at speed. We can help you understand not just what people do, but why they do it and how to influence them.
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In today’s competitive market, understanding what drives consumer behaviour is crucial to standing out. We offer a unique marketing and communications service by combining data-driven insights with human psychology to create marketing strategies that truly resonate with your audience.
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You need more than just visually appealing work. You need designs and visuals that move people - content that triggers action, emotion, and memory. We deliver this by infusing every visual element with a deep understanding of human psychology and behaviour.
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Let us help you make informed, evidence-based decisions by helping you to evaluate what works – and what doesn’t. Our evaluation services integrate behavioural science principles, and our Social Return on Investment [SROI] service helps you measure financial and social return.
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If you have a challenge or problem that needs addressing, we believe behavioural science can solve it. We have an expert team ready to help and advise you on behavioural science and growing purpose-driven businesses and brands.
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Innovate with the people you are trying to influence. We can design, set up and deliver co-creation and co-production workshops to bring partners, customers and stakeholders together to design and develop products, services or solutions.
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Meaningful and effective engagement with stakeholders and employees is key in change programmes. We can help you solve cultural, systemic, strategic and environmental behavioural challenges that often arise when trying to deliver change.
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Don’t just guess what might work – test it. We can find out what works, what doesn’t, what resonates and what falls flat. Testing products and content with actual audiences can help bring in a more diverse perspective about how people engage and interact with your product, service, campaign or brand.
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Do you collect customer data, but have no idea what to do with it? We can help you turn data into decisions by extracting useful behavioural insights to help you understand how to influence and respond to customer behaviour.
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Kelly spent the early part of her career inside the NHS and working for national government shaping policy and communications around tobacco control before setting up Social Change – an agency dedicated to using behavioural science to deliver positive social and environmental change. Over the last decade, Kelly has continued to work on many briefs to reduce smoking prevalence in England and Wales. Here are some of the insights from her work.
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Your regular dose of BS (Behavioural Science) from the Changemakers at Social Change.
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Your regular dose of BS (Behavioural Science) from the Changemakers at Social Change.
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Curious how influencers can drive campaigns for social change? Our guide explores the benefits, risks, and best practices for working with influencers to make a real impact.
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B Corp™ is fast becoming a trusted symbol for ethical businesses. Wherever you see the B Corp logo, you know that company has been thoroughly assessed and proven to uphold the highest social and environmental standards. Once achieved, B Corporation is a certification for ethical businesses who work not just for profit, but to benefit people and the planet.
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