How Can Behavioural Insights Benefit Your Business?
Why do people make the choices they do? And how can organisations use that understanding to create better products, services and outcomes?
Behavioural insights help uncover the hidden drivers behind human decision-making, revealing what motivates people, what gets in their way, and what influences their actions. By applying these evidence-based insights, organisations can design more effective interventions, improve customer and employee experiences, and drive meaningful behaviour change.
Understanding people
Our behavioural insights team specialise in people and society - examining attitudes, motivations, behaviours, beliefs and values. We don’t just focus on what people do, but why they do it and how we can influence them.
We can help you:
- Research audience perceptions and behaviours
- Understand consumer habits
- Align messages to mindsets
- Find out what your audience thinks and feels
Behavioural science
We design, develop, pilot, deliver and evaluate behaviour change programmes using a robust set of tried and tested tools and methods. Behavioural science and the principle of understanding people is central to our work - we turn to established frameworks and models, including ‘The Behaviour Change Wheel’, the COM-B model, MINDSPACE and EAST, to aid our exploration of people and why they do what they do.
We don't just give you the science - we give you the solutions.
Professional people watchers
Our team is staffed by psychologists, behavioural scientists, historians, data analysts and enthusiasts. Over the last decade, we have conducted some really interesting research on all sorts of issues, such as:
- Obesity
- Alcohol consumption
- Climate change
- Child sexual exploitation
- Knife crime and police visibility
- Smoking and vaping
- Drug misuse
We are known for researching these tough social issues and turning behavioural insights into actions.
Types of research
We have a library of research methods that we use to uncover relevant and valuable behavioural insights.
Our quantitative [surveys, polls] and qualitative research [focus groups, telephone interviews] approaches provide robust, measurable insights, while ethnographic research [participant observation] allows us to delve deeply into real-world behaviours and contexts.
We work with a diverse range of people, of all ages, and have extensive experience working with children and young people.
Understanding Behaviour with the COM-B Model
The COM-B model is a widely used behavioural science framework that helps us understand what drives behaviour. It suggests that for any behaviour to occur, people need the Capability, Opportunity and Motivation to make it happen.
By exploring these three factors, we can identify the barriers and enablers influencing behaviour and develop interventions, services and communications that are more likely to be effective. We use the COM-B model to ensure our recommendations are grounded in evidence and focused on achieving meaningful, lasting change.
Talk to us about:
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Behavioural insights
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Behavioural science
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Quantitative research
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Qualitative research
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Ethnographic research
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Research with children
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Segmentation
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Randomised control trials (RCTs)
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Feasibility studies
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Data analysis (qualitative and quantitative)
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Rapid evidence assessment/ deep dive
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Needs assessment
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User experience & user testing (UX/UI)
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Customer and user experience journey mapping
Ready to explore what's possible?
Behavioural insights can help you better understand the people you want to reach, engage and influence. Whether you're looking to improve outcomes, increase participation or tackle complex challenges, we're here to help.
Our Services
Discover the full range of services we offer, from behavioural insights and research to strategy, co-design and evaluation. Explore how we help organisations create meaningful change through evidence-based approaches.
Our Work
Take a look at some of the projects we've delivered with clients across the public, private and third sectors. See how we've applied behavioural insights and social research to solve real-world challenges and achieve measurable impact.