We support charities, non-profits and third sector organisations to raise awareness, improve fundraising outcomes and deepen engagement with supporters, all through the power of behavioural science. 

Image for Charities and Third Sector

At Social Change, we understand the challenges charities face.

You are working with limited budgets, under increasing pressure to prove impact, and trying to inspire action in a crowded and complex landscape. That is where we come in. 

We help charities connect with hearts and minds. Whether you are trying to increase donations, recruit volunteers or shift public attitudes, we apply proven behavioural science techniques to strengthen your communications and campaigns.

Image for Charities and Third Sector

Our expertise.

Smarter fundraising, deeper connections

We do not just create campaigns that look good. We create campaigns that work - campaigns that use insight into how people think, feel and behave to spark action. 

From improving donor journeys to crafting persuasive donation pages, we use techniques such as: 

  • Tangibility and transparency to build trust 
  • Emotional storytelling to drive generosity 
  • Anchoring and framing to nudge higher donations 
  • Social proof and visible progress to encourage repeat giving 

We have worked with large and small charities, from local community groups to national organisations, helping them make evidence-based decisions and deliver change that matters. 

Specialisms

  • Fundraising campaigns and donor journeys 
  • Supporter engagement and retention strategies 
  • Awareness and education campaigns 
  • Volunteer recruitment and behaviour change 
  • Message framing and audience segmentation 
  • Evaluation and insight gathering 
  • Ethical digital communications and content 
Image for Charities and Third Sector

Free guide

How to use behavioural science to improve your fundraising

We have pulled together our top tips, frameworks and behavioural insights into a practical downloadable guide designed especially for charities and third sector teams. 

Inside, you will learn how to: 

  • Increase average donation values using the anchoring effect 
  • Frame messages to inspire action 
  • Design donation journeys that feel easy, rewarding and personal

Ready to take your fundraising further? 

DOWNLOAD THE GUIDE

Two illustrated hands, one holding a cup of tea whilst the other stirs another cup with a spoon.

Let’s work together

If you are a charity or third sector organisation looking to improve your impact, engagement or fundraising results, we would love to help. We bring together research, creative thinking and behavioural science to drive action ethically and effectively. 

Get in touch