Earlier this month, a study shed light on alcohol drinking behaviour among pregnant women in the UK. The study found that 75% of women have drunk alcohol during their pregnancy which to many might sound alarming but we couldn’t help but investigate further and looked more closely at the figures to find out more about the trends in data.More +
It's all about taking action.
This wonderful charity, with HRH the Princess of Wales as their Patron, funds research and works to tackle stigma. We have been working with the team at Action on Addiction on several projects over the years. Most recently, we have worked with them on the marketing of Clouds House - a world-leading addictions treatment centre in Wiltshire. We have created several PR assignments that have led to worldwide press coverage and TV features, adverts across social media, a website review, an influencer engagement programme and the implementation of a content marketing strategy for the charity.
Challenging the stigma towards addiction.
We have been working to promote Clouds House with Facebook adverts over the last few years. The campaigns specifically aim to challenge and change attitudes and behaviours towards addiction and help to start a meaningful conversation about addiction in all its forms. We have also undertaken a top-level website review and produced a list of recommendations to be implemented to ensure user experience on the website is positive. We are also producing a 12-month strategy for Taking Action on Addiction, to help increase brand awareness online and offline, with the aim to reach as many people as possible and help them on their journey of seeking help.