We have been working with Action on Addiction for over three years to promote their world-leading addiction services. Now part of the Forward Trust, the charity helps to save lives, build communities of recovery and support families living with addiction in their lives.
It's all about taking action.
This wonderful charity, with HRH the Princess of Wales as their Patron, funds research and works to tackle stigma. We have been working with the team at Action on Addiction on several projects over the years. Most recently, we have worked with them on the marketing of Clouds House - a world-leading addictions treatment centre in Wiltshire. We have created several PR assignments that have led to worldwide press coverage and TV features, adverts across social media, a website review, an influencer engagement programme and the implementation of a content marketing strategy for the charity.
Challenging the stigma towards addiction.
We have been working to promote Clouds House with Facebook adverts over the last few years. The campaigns specifically aim to challenge and change attitudes and behaviours towards addiction and help to start a meaningful conversation about addiction in all its forms. We have also undertaken a top-level website review and produced a list of recommendations to be implemented to ensure user experience on the website is positive. We are also producing a 12-month strategy for Taking Action on Addiction, to help increase brand awareness online and offline, with the aim to reach as many people as possible and help them on their journey of seeking help.
Earlier this month, a study shed light on alcohol drinking behaviour among pregnant women in the UK. The study found that 75% of women have drunk alcohol during their pregnancy which to many might sound alarming but we couldn’t help but investigate further and looked more closely at the figures to find out more about the trends in data.
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Alcohol consumption is changing under coronavirus and lockdown measures, for better and worse. We explore this research and review the factors influencing changes in alcohol consumption.
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In-depth research to uncover insights that would support Buckinghamshire’s Prevention at Scale work to motivate residents to change their lifestyle behaviours.
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A behaviour change campaign to inspire as many people as possible to give up smoking for good
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We worked with Middlesbrough Council to uncover local insight into smoking behaviours and develop a stop smoking campaign.
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