Sector expertise that make a difference

We successfully apply behavioural science to challenges in a range of different sectors.

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Waste, Water and Energy

You’re under pressure to reduce demand, hit regulatory targets, and deliver behaviour change at scale — but telling people to ‘do the right thing’ isn’t working. We're here to help.

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Campaign: Prep My Way
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Health and Wellbeing

Health challenges are rarely solved by awareness alone. Whether the goal is helping people stop smoking, increase physical activity, attend screening appointments, improve mental wellbeing, reduce alcohol consumption or manage long-term conditions, lasting change depends on understanding why people behave as they do. At Social Change, we apply behavioural science to design evidence-based health campaigns, services and interventions that make healthy behaviours easier, more attractive and more likely to become routine.

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Crime Reduction & Community Cohesion

Are you looking to make a tangible impact on crime reduction and community cohesion?  We are specialists in driving real change through comprehensive research, targeted campaigns, and impactful training programmes.

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Business and Economic Growth

We understand the importance of driving social change through businesses. We offer tailored solutions rooted in behaviour change models to help businesses become agents of positive change in the UK. 

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Education and Skills

At Social Change we love to focus on education and skills development. We collaborate with local authorities and education providers to address critical challenges and drive positive outcomes for communities. 

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Charities and Third Sector

We understand the challenges charities face. You are working with limited budgets, under increasing pressure to prove impact, and trying to inspire action in a crowded and complex landscape. We help charities connect with hearts and minds. Whether you are trying to increase donations, recruit volunteers or shift public attitudes, we apply proven behavioural science techniques to strengthen your communications and campaigns.

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Banking and Insurance

We help banks, insurers and financial organisations design products, services and communications that reflect how people really make decisions. From increasing digital adoption and encouraging saving to preventing fraud, improving claims experiences and supporting vulnerable customers, we apply behavioural science to create better customer outcomes while building trust, engagement and long-term value.

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