Do you really know what drives your audience to act – or do you just think you do?
Some messages hit instantly. Others don’t land at all. One campaign gets clicks, another fades into the background. Same budget, different results. Why?
If you’re not testing with your audience, you’re guessing.
At Social Change, we help organisations find out what really works through audience testing, exploring how different messages, channels and creative ideas influence real decisions in real environments.
Find out what really moves people
Every message and channel affects behaviour, but not in the same way.
Our approach combines behavioural science and user testing to reveal what actually motivates action, whether that’s signing up, purchasing, sharing or changing a habit. We roll up our sleeves and test variations of messages, visuals and calls to action to uncover what builds trust and what sparks engagement.
Then we turn those findings into practical recommendations, not just theory, but steps you can act on right away.
Plan. Test. Learn. Adapt.
We keep it simple but powerful:
Plan what you want to influence and define success.
Test different messages, creatives and channels with your audience.
Learn what connects and why, using data and behavioural insight.
Adapt your communications and test again to keep improving.
Each cycle makes your communication smarter and more effective.
What we test
- Messages that increase sign-ups, donations or purchases
- Channel mixes that reach people at the right moment
- Framing and tone that shift perception or build trust
- Creative concepts and calls to action across audience groups
For businesses, brands and purpose-driven organisations
Every organisation faces the same challenge, turning understanding into action. Whether you’re promoting a service, launching a new product or delivering a social change campaign, success depends on knowing what makes people notice, care and respond.
Audience testing gives you that evidence.
It helps you design strategies rooted in how people actually think and behave and not just how we hope they will. You can test ideas early, learn what really works and direct your resources where they’ll have the biggest impact.
From insight to action
Audience testing doesn’t stop at understanding, it’s about applying insight to make better decisions. We turn results into clear, practical recommendations that guide your creative, messaging and media choices.
You’ll know which ideas to scale, which to refine and which to leave behind. The result is communication that’s sharper, smarter and proven to drive action.
Check out our case study showing how we accomplished this with our work with UK Power Networks.
Ready to find out what really works? Let’s test it and see where the evidence takes you.