Jiggle Wiggle.
We thoroughly tested a range of ideas, before launching 'Jiggle Wiggle' - a county-wide sexual health campaign in Derbyshire
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Jiggle Wiggle
Our brief was to encourage Derbyshire residents to look after their sexual health and visit one of their clinics in the county. Following research, we developed several campaigns targeting different people.
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How to conduct creative concept testing
Whether you're planning to advertise a campaign or a business, it is important that your content resonates with your ...
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Child Sexual Exploitation
Cambridgeshire Constabulary asked Social Change UK to conduct research with children and parents in Cambridgeshire to explore their understanding and awareness of Child Sexual Exploitation (CSE) in a bid to raise awareness and reduce harm.
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Reaching your target audience on YouTube
Almost one-third of all people on the internet use YouTube. It is the biggest video platform and is showing no signs of slowing down. With this knowledge, it would be a bit foolish not to consider advertising on this platform if your audience are using it and you want to reach them with your message. So let me take you on a whistle-stop tour.
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Why is co-creation so valuable?
The importance of co-creation in marketing – both commercial and not for profit – has grown mainly due to dramatic changes in the communications landscape over the last decade. The online world has besieged us and the internet has had an enormous impact on the way we interact with each other. Social media has allowed anyone to become an opinion former, writer and producer and has empowered people to voice their own opinions and create and distribute their own content.
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