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You might think you have created the best thing ever, but do your audience agree?

Audience Testing.

We think audience testing is just too important not to do. We test just about everything before launching with a new product, service, campaign or idea. 

Our insight lab can test your ideas with your audience. We use lots of interesting methods and approaches we can use to fully immerse your audience in your work. So if you value your audience like we do, talk to us about how we can include them. 

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Jiggle Wiggle.

We thoroughly tested a range of ideas, before launching 'Jiggle Wiggle' - a county-wide sexual health campaign in Derbyshire

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Work

Jiggle Wiggle

Our brief was to encourage Derbyshire residents to look after their sexual health and visit one of their clinics in the county. Following research, we developed several campaigns targeting different people.

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15 mins. Thumbnail for How to conduct creative concept testing

How to conduct creative concept testing

Whether you're planning to advertise a campaign or a business, it is important that your content resonates with your ...

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Work Thumbnail for Child Sexual Exploitation

Child Sexual Exploitation

Cambridgeshire Constabulary asked Social Change UK to conduct research with children and parents in Cambridgeshire to explore their understanding and awareness of Child Sexual Exploitation (CSE) in a bid to raise awareness and reduce harm.

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6 mins. Thumbnail for Reaching your target audience on YouTube

Reaching your target audience on YouTube

Almost one-third of all people on the internet use YouTube. It is the biggest video platform and is showing no signs of slowing down. With this knowledge, it would be a bit foolish not to consider advertising on this platform if your audience are using it and you want to reach them with your message. So let me take you on a whistle-stop tour.

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3 mins. Thumbnail for Why is co-creation so valuable?

Why is co-creation so valuable?

The importance of co-creation in marketing – both commercial and not for profit – has grown mainly due to dramatic changes in the communications landscape over the last decade. The online world has besieged us and the internet has had an enormous impact on the way we interact with each other. Social media has allowed anyone to become an opinion former, writer and producer and has empowered people to voice their own opinions and create and distribute their own content.

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Lincoln.

29-31 Mint St, Lincoln, LN1 1UB

Phone: 01522 77 50 60

Email us
London.

The Gridiron Building, 1 Pancras Square, London, N1C 4AG

Phone: 020 7186 1980

Email us
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