We conduct original research to see what works in the real world.
Our research often tests behavioural theories and evaluates their effectiveness, particularly examining cognitive biases and "nudges" that influence decision-making.
Test, Learn, Adapt.
We can test prototypes or early-stage ideas to gather valuable feedback before finalising a product, or evaluate different types of messaging to see which best resonates with your audience.
By mapping customer journeys, testing messages, and pinpointing key pain points, we identify the most effective approaches. This allows us to provide tailored recommendations to businesses, local authorities, and organisations on how to leverage these insights for impactful outcomes.
Examples
Here are some examples of what we have tested:
- Altering the presentation or accessibility of healthy food options.
- Testing how the cleanliness of an environment affects the likelihood of littering.
- Testing whether making a public commitment increases follow-through on sustainable actions, such as reducing plastic use or recycling.
- Testing whether people are more likely to help in a public setting when they feel personally responsible for acting.
- Testing methods to encourage recycling by introducing social pressure in a public setting.
- Testing whether expressing gratitude increases altruistic behaviour in others.
- Testing whether background classical music outside of pubs and clubs reduces aggression and violence on the streets at night.
If you want to test a behavioural theory, we can design, set up and deliver.
Our methods
We can work with partners, customers and stakeholders to TEST products, services or solutions. Here are a few options:
A/B Split testing
A/B testing, also known as split testing, compares two versions of a product or a specific feature to see which performs better. We love testing variations of the same message to see what works in advertising.
Usability Testing
We can test digital products (apps, websites) or complex physical products (gadgets, appliances), focusing on how easy and intuitive a product is to use. Users are given specific tasks to complete with the product, and their interactions are observed to identify pain points or areas for improvement. We can also ask users to verbally express their thoughts and feelings while using a product to provide insight into their experience.
Biometrics and Neuromarketing
Working with trusted technology partners, we offer biometrics to capture unbiased, emotional and physiological reactions. This includes eye tracking, heat mapping and facial recognition.
Ethnographic research
We can observe people in their natural environment (at home, work, or shopping) to understand how they use and interact with products in real-life situations. Our researchers can also observe how consumers use a product in their daily life, taking note of habits, challenges, and improvisations.