At Social Change we love to focus on education and skills development, we collaborate with local authorities and education providers to address critical challenges and drive positive outcomes for communities. 

As education continues to evolve, more institutions and skills providers are seeing the benefits of using behaviour change marketing. With the rise of online learning, changes in student demographics, and new job market needs, it's crucial for educational providers to stay competitive and relevant. 

A female teacher helps a student with his work in a classroom

Our Expertise

We offer a comprehensive range of services for education and skills providers, specialising in marketing, PR and research. Our marketing expertise includes digital strategies, content creation, social media, email marketing, brand development, event marketing, animation and video creation.  

Behavioural insights provide an understanding of the factors shaping decision-making processes within the educational and skills environments. Through an understanding of what and why students, parents and other key decision makers think and act the way they do, we can pinpoint obstacles to participation and create tailored interventions, for example to increase engagement and retention. 

Mature students work on pen and paper and laptops in a library setting.

Collaboration and Innovation

We’re dedicated to working together and coming up with new ideas. We understand that addressing complex challenges in education and skill development requires a diverse approach. 

"A very fulfilling professional relationship. Genuinely felt like a partnership rather than a business contract."

Andrew Chisholm, Priory Federation of Academies Trust 

Deliver Impactful Results

Behavioural science can also help to inform impactful marketing campaigns that raise awareness and spark interest in educational opportunities.

By applying behavioural insights, institutions can tailor their messaging to influence decisions such as enrolment, course selection, and engagement in extracurricular activities. This approach enhances outreach efforts, driving towards desired outcomes effectively. 


  • Behavioural marketing campaigns 

  • Digital marketing strategies 

  • Content creation 

  • Social media marketing  

  • Email marketing 

  • Brand development 

  • Event marketing

  • Video marketing 

  • Research Services 

  • Market analysis 

  • Audience segmentation 

  • Surveys and focus groups 

  • Feedback collection 

  • Enrolment and retention campaigns

Two illustrated hands, one holding a cup of tea whilst the other stirs another cup with a spoon.

Like what you see?

If all this sounds good to you, get in touch!

We'll schedule a meeting and a cuppa' (in-person or virtually) and discuss how we can make your project a reality.

Get in touch