Promoting Lifelong Learning with 2aspire
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The mission
Raising awareness and increasing post-16 applications at the Priory Federation of Academies Trust.
The aim of the project was to raise awareness of T-Levels, Apprenticeships, BTECs, and A-Levels within the Priory Federation of Academies Trust and increase post-16 applications. We were tasked with developing a comprehensive campaign strategy, creating and managing social media campaigns across Facebook, Instagram and TikTok, and designing and creating engaging assets.
Additionally, the project featured the production of ‘talking heads’ videos to provide authentic insights and testimonials, posters and flyers promoting various aspects of the Priory Sixth Form and a video animation that could be used to both promote the offer but also to be shown as part of open evenings and recruitment/applicant events. This multifaceted approach aimed to effectively communicate the value of these educational pathways and encourage more students to pursue their post-16 studies within the Priory Federation of Academies Trust.
The impact
The campaign significantly increased awareness of T-Levels, Apprenticeships, BTECs, and A-Levels, leading to a notable rise in post-16 applications within the Priory Federation of Academies Trust.
Enhanced social media engagement and compelling video testimonials effectively highlighted the value of these educational pathways, attracting both current and new students for the academic year 2024-25. Social media following and engagement also increased across the platforms.
“A very fulfilling professional relationship. Genuinely felt like a partnership rather than a business contract."
Andrew Chisholm, Priory Federation of Academies Trust
