HeadsUp Campaign
We worked with Buckinghamshire County Council to develop HeadsUp, a campaign to encourage men to feel happier and provide support to those who need it.
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The mission.
A campaign to support people with mental health problems back into work.
After the project was set up, Enable East were keen to develop a 'stand alone' brand that communicated the vision and aims of the programme. Locally, HeadsUp was chosen as the name for the programme. We were engaged at this point to work with the target audience to develop the brand to ensure it resonated with the people the programme was hoping to engage with. We undertook research with people experiencing mental health issues in Essex - exploring the barriers many face when trying to get back into work, and what would help and encourage them back into the workplace.
The campaign.
Over the last few years we have supported the team to design and deliver a campaign that encourages small steps towards a big ambition...
We felt it was very important to create a campaign that felt safe and supportive. We have always used messaging that our target audience can identify with, and we have used simple illustrations that are colourful, inspiring and engaging.
The impact.
We cannot claim full credit, as we are just their marketing and communications partner, but we are proud to report that this programme has supported 360 people. 48 are in work and 28 are in training. The campaign has also shortlisted for Primary Care Initiative of the Year at the prestigious HSJ Awards (2019).
3
Creative concepts tested before launch
360
People supported
48
People back in work
28
People in training
