Helping people back to work.

A programme to support people with mental health problems back into work.

We have been working with Enable East to help them develop and deliver a lottery funded programme to help people with common mental health problems get back into work after long-term unemployment.

What we did:

Research and Insights
Creative Design and Advertising
Copy and Storytelling
Audience Testing

Content image for Helping people back to work

The mission.

A campaign to support people with mental health problems back into work.

After the project was set up, Enable East were keen to develop a 'stand alone' brand that communicated the vision and aims of the programme. Locally, HeadsUp was chosen as the name for the programme. We were engaged at this point to work with the target audience to develop the brand to ensure it resonated with the people the programme were hoping to engage with. We undertook research with people experiencing mental health issues in Essex - exploring the barriers many face when trying to get back into work, and what would help and encourage them back into the workplace.

The campaign.

Over the last few years we have supported the team to design and deliver a campaign that encourages small steps towards a big ambition...

We felt it was very important to create a campaign that felt safe and supportive. We have always used messaging that our target audience can identify with, and we have used simple illustrations that are colourful, inspiring and engaging.

The impact.

We cannot claim full credit, as we are just their marketing and communications partner, but we are proud to report that this programme has supported 360 people. 48 are in work and 28 are in training. The campaign has also shortlisted for Primary Care Initiative of the Year at the prestigious HSJ Awards (2019).

3 Creative concepts tested before launch

360 People supported

48 People back in work

28 People in training

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Work

HeadsUp Campaign

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Mental Health: What not to say

What not to say to someone experiencing a mental health problem.

Tackling mental health: Starting young

After recently completing an animation video exploring mental health in children, we reflect on one simple question. When tackling the stigma towards mental health, are we approaching it all wrong?

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Helping people back to work.

The mission.