We have launched a NEW mental health awareness campaign called HeadsUp on behalf of Buckinghamshire County which aims to help men ‘stay happy’ in Aylesbury and High Wycombe.More +
A campaign to help men get happy and stay happy.
Buckinghamshire County Council asked us to design a campaign to help men feel happier. Research and local data told us that a lot of men don’t like to seek advice or support from professionals - or even friends and family - when they are feeling low. This can lead to many developing serious mental health issues or worse - ending their life.
A digital campaign supported by targeted print advertising.
Our research with men aged 30 to 59 years found that 60% of men do not seek help for mental health concerns and prefer to 'deal with it' on their own. We created a campaign, online resource and designed some unique print materials to help men identify and deal with issues that crop up in life from time to time.
We utilised social media, created a bespoke website (www.thisisheadsup.org) and partnered with organisations interested in men’s mental health. The website design was carefully considered – from the language to the navigation. We also created a downloadable PDF called 'How to Talk to Men', for concerned friends or family members who need help communicating effectively with a man who is feeling low.