HeadsUp Campaign.

A campaign to help men get happy and stay happy.

We worked with Buckinghamshire County Council to develop HeadsUp, a campaign to encourage men to feel happier and provide support to those who need it.

What we did:
  • Research and Insight
  • Creative Design and Advertising
  • Digital Marketing
  • Websites and UX/UI
  • Social Marketing and Behaviour Change
  • PR and Promotion
  • Strategy
Content image for HeadsUp Campaign

The mission.

A campaign to help men get happy and stay happy.

Buckinghamshire County Council asked us to design a campaign to help men feel happier. Research and local data told us that many men don’t like to seek advice or support from professionals - or even friends and family - when they are feeling low. This can lead to many developing serious mental health issues or worse - ending their life.

Content image for HeadsUp Campaign
Content image for HeadsUp Campaign
Content image for HeadsUp Campaign

The campaign.

A digital campaign supported by targeted print advertising.

Our research with men aged 30 to 59 years found that 60% of men do not seek help for mental health concerns and prefer to 'deal with it' on their own. We created a campaign, online resource and designed some unique print materials to help men identify and deal with issues that crop up in life from time to time.

The impact.

We utilised social media, created a bespoke website (www.thisisheadsup.org) and partnered with organisations interested in men’s mental health. The website design was carefully considered – from the language to the navigation. We also created a downloadable PDF called 'How to Talk to Men', for concerned friends or family members who need help communicating effectively with a man who is feeling low. 

160,880 Social media reach in 8 weeks
800 Men completed the online screening in 7 weeks
2000+ Weekly website visitors

You might also like...

Do you want to make a difference?

Let us help you. Chat to us about planning your next project.

Get the latest insights and other interesting changemaker stuff in your inbox.

Once or twice a month, 100% real and interesting, 0% spam.
We create meaningful digital products that connect with people and make positive change possible.

Home of the changemakers.

We just need a bit more info

Social Change will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at rob@social-change.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.