Did you know?
62% of future emission reductions rely on human behaviour change.
We can help you reach your environmental goals by changing people's behaviour. Such as;
- encouraging returns and reuse
- wasting less
- conserving energy
- using sustainable transport
- encouraging smart meters to be fitted
Where do I start?
Our 5 step process from insight to impact.
We have designed a comprehensive, five-step process to help you deliver an ESG plan that is not only insightful and effective but also actionable and impactful.
As with all our processes at Social Change, it begins with research and understanding people, so if you are just starting out on your ESG journey - or you have a plan but it seems to be going nowhere, let us take you through our process.
Insights
Set your organisation up for success by outlining goals and using research to inform your materiality assessment.
Understanding the most pressing ESG issues is key. We conduct research with your key stakeholders to uncover their views on critical environmental, social, and governance issues within your business and in the broader society.
We will:
- Engage with employees, customers, suppliers, and other stakeholders to gather diverse perspectives.
- Identify the most significant ESG issues that resonate with your stakeholders.
- Build a solid foundation of knowledge to guide your ESG plan.
Analyse
With the collected data, we will perform a detailed analysis to map the impact of these issues on both society and your business. This dual perspective ensures that your strategy is balanced and aligned with broader societal needs as well as business goals.
We will:
- Analyse stakeholder data to uncover patterns and key insights.
- Map issues based on their societal and business impacts.
- Ensure your plan addresses both external and internal priorities.
Prioritise
After in depth analysis, we will identify the issues that are financially material to your business and have a significant social and environmental impact.
We will:
- Help you determine your organisation's priorities based on these findings
- Pinpoint critical issues that align with your business objectives and societal expectations.
- Identify trends and emerging priorities.
Communicate
An effective ESG plan must be clearly communicated to all stakeholders. Our expert team will craft tailored messages to resonate with your audience, ensuring that your stakeholders understand and support your ESG initiatives.
We will:
- Develop targeted communication strategies for different stakeholder groups.
- Craft compelling messages to promote buy-in and engagement.
- Embed behavioural insights into your plans to enhance the effectiveness of your communications.
Impact
The final step is to ensure that the planned changes are put into action. This will involve fostering behaviour change within your organisation and among stakeholders to achieve your ESG goals.
We will:
- Help you implement plans to encourage and sustain human behaviour change.
- Ensure stakeholder buy-in and active participation.
- Monitor progress and make adjustments to stay on track towards your goals.
Take Your Sustainability Efforts to the Next Level
Are your ESG plans just empty promises? Have you considered how behaviour change can help you turn your plans into action, ensuring buy-in from employees, customers, and suppliers alike?
Whether you want your customers to waste less, reuse products, shift towards a plant-based diet, or ensure your employees and suppliers are on board with saving energy and supporting efforts to lower your carbon emissions, behavioural science can help.
Recent trends indicate that UK consumers are increasingly loyal to brands demonstrating strong sustainability practices. A report from Deloitte found that
Sustainability is more important to 61% of UK consumers than it was two years ago
32% of UK consumers are actively choosing brands they perceive as environmentally sustainable.
This shift in consumer behaviour underscores the importance of integrating sustainability into your core strategies, appealing to conscious consumers and ensuring brand loyalty.
Utilising Behavioural Science
We integrate behavioural insights to ensure your ESG strategies resonate and drive real change. This approach:
- Engages customers in sustainable habits and buying behaviour
- Promotes eco-friendly travel.
- Gets employees on board with energy-saving initiatives.
- Supports broader sustainability goals.
If you want to lead in sustainability, now is the time for action. With the right insights, your employees, customers, and suppliers can lead the change.
What's Next?
Ready to challenge us and find out how behaviour change can help put your business plans into action? Book a meeting below. Alternatively, if you're a little sceptical, our latest download — Do you want to know the top 10 human behaviours that MUST change to bring emissions down? — may help you understand the crucial role behaviour change plays in implementing lasting positive change. You can also download this below.
