We mostly focus on one thing. Understanding people.

Research and Insight.

Our behavioural insights team specialises in people and society - examining attitudes, motivations, behaviours, beliefs, trends and rules. We don’t just focus on what people do, but why they do it and how we can influence them. Some people are just not very good working with people but that’s not us. We get to know people and their world because we believe that by truly understanding people and finding out what makes them tick is key to making change possible and developing products and services that people want and need. 

Our team is staffed by psychologists, behavioural scientists, historians, data analysts and enthusiasts. Over the last decade we have conducted some really interesting research on all sorts of social issues: childhood obesity, alcohol consumption, climate change, child sexual exploitation, knife crime, police visibility, smoking and vaping, teenage pregnancy, condom use, drug misuse and loneliness - to name just a few. We are known for researching these tough social issues and turning behavioural insights into actions. We don't just give you the science - we give you the solutions. 

If people fascinate you, or you have a challenge or issue you want help with, plan a behavioural insights project with us.


  • Behavioural insights
  • Behavioural science
  • Quantitative 
  • Qualitative
  • Ethnographic
  • Research with children
  • Segmentation
  • Data analysis (qualitative and quantitative)
  • Rapid evidence assessment 
  • Needs assessment
  • Feasibility 
  • User experience & user testing (UX)
  • Customer and user experience journey mapping

Get in touch to find out more about our services

Thank you!

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We create meaningful digital products that connect with people and make positive change possible.

Home of the changemakers.

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