A brief guide to creative research methods
An introductory guide to creative research methods.
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Whether you're planning to advertise a campaign or a business, it is important that your content resonates with your target audience. Testing your creative concepts is one way to do this and to make sure that you're ideas are in line with what your audience is thinking. Not sure how to do this? Don't worry, we've put together this handy guide introducing you to creative concept testing and showing you the best way to do this.
