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Purpose and impact have always been at the heart of everything we do, but how do you measure the impact of your actions when the bottom line isn’t your only priority.Let's learn
2020 is going to be a year that will see accelerated technological and social change. But not all is good. Here are the predictions.
The Let’s go Southall team at Ealing Council appointed Social Change UK as their evaluation partner for their local delivery physical activity pilot in Southall.
How can we change behaviour at scale? This was the question Buckinghamshire County Council wanted to answer when they signed up to Prevention at Scale. We were brought in at the scoping and research stage to help fill the research gaps and uncover some insight that might help to answer this important question.
Uncovering insight to embed leadership behaviours across the police.
Surrey and Sussex Police asked Social Change UK to undertake research to uncover insights that would inform the launch of their Leadership Development Programme.
Social Change UK sees off leading international brands to claim the prestigious National Social Purpose award
“We are beyond excited to be a finalist at this year’s Drum Social Purpose Awards alongside some of the biggest agencies and campaigns in the world.“I’m super proud of the team for all their award nominations this year and this just confirms to me that you don’t have to be a big agency with big budgets to create something special and reach millions of people with your message.” - Kelly Hunstone, Chief Executive
NW Counselling asked us to design a campaign to encourage men to talk and ‘open up’ about their feelings and not ‘bottle up’ how they feel.
The JobCentre Plus in Middlesbrough was coming under fire for not empathizing with jobseekers with mental, emotional or complex needs. In a bid to turn around this perceived or actual view of JobCentre Plus, we were asked to work with residents to uncover their stories and find out what was creating such a strong view locally.
We worked with Pegasus Occupational Health to help them nudge employees to take individual actions that help improve personal health and wellbeing.
We worked with Public Health Wales to identify attitudes, beliefs and behaviours towards alcohol.
We worked with NHS England and Public Health England to find out why many men don't protect their skin.
Raising confidence and self esteem in young women in North Wales.
We launched a campaign in North Wales with the key aim of increasing confidence and self esteem in young women.
We carried out research to understand the current level of public confidence in the police and the perceptions residents hold about police visibility in Cambridgeshire.
We are currently working with Lincolnshire County Council to promote their Business Growth Hub facility for small to medium sized businesses in Greater Lincolnshire.
Promoting Good Growth.Good Growth is Hertfordshire’s plan to push the county forward in a variety of ways. From more jobs and homes to cleaner energy solutions and more efficient public transport - the goals are ambitious and exciting.
We worked with Hertfordshire County Council to create a campaign to support adults (aged 50+) to increase their physical activity levels.
Understanding and increasing social prescribing within GP settings.
Hertfordshire and West Essex STP asked Social Change UK to undertake research to inform the creation of a social marketing strategy and implementation plan for a campaign targeting GPs and GP Practices with the aim of increasing social prescribing rates.
91% of plastic isn't recycled, and everything you've ever owned will one day become waste. However, you can help us on the road to a plastic-free planet with our infographic, which lists 10 hassle-free ways you can cut your plastic usage down. Be a pal - share it now! (hint hint)
We worked with the NHS in Derbyshire to attract and recruit residents and NHS staff to the Derbyshire Community Healthcare NHS Trust Board of Governors.
We worked with Middlesbrough Council to uncover local insight into smoking attitudes and behaviours and develop a campaign to inspire smokers to quit for good.
Providing an evaluation service for the Business Lincolnshire Growth Hub for SMEs in Greater Lincolnshire.
Understanding inactivity in older adults.
We worked with Active Lincolnshire to conduct research to understand the factors contributing to the high levels of physical inactivity in older adults (adults aged 55 and over) living in Lincolnshire.
Only 9% of plastic is recycled, but you can help change that! We're working towards a world free of plastic waste, and you can too with our 10 simple steps to going plastic-free.
Cadbury's latest campaign with Age UK is using words, or rather, the lack of them, to raise awareness of loneliness amongst older people in the UK. But is it encouraging people to share their words as well as their chocolate?
Fighting climate change is quickly becoming a major priority for everyone around the globe. Back in 2018, the World Health Organisation labelled air pollution a “public health emergency,” so our research team pulled together the most shocking statistics into a handy infographic for you. Now, getting the word out about the impact air pollution is having on our environment is easier than ever!
You've done your research and uncovered your findings - what next? Looking beyond the facts and figures to generate insights is the key to creating impact, but it's not always an easy process. Although we love it when insights are staring us directly in the face, often more energy is needed for insights to fully form.
Fortunately, our expert guide breaks this process down into three simple steps, helping you to find actionable insights that will move your research forward. After all, insights are the first step towards behaviour true change - download the guide now to get started!
If we can't measure the impact of our change programmes, what's the point?
We're the sort of people who build evaluation in from start to finish, learning and adapting for our clients as we go. We know how important real-time evaluation is - because it's knowing whether you are focusing your resources and budget in the right areas and achieving the outcomes you planned for.
Our team can help you determine the right things to measure, analyse and interpret data - in real time or at the end - and importantly they can help you measure impact.
Understanding what influences behaviour is key to making behaviour change possible. As behaviour change experts, we make it our business to know about the best behaviour models out there, so we can make the biggest impact possible with our campaigns.
In this guide, we focus on the COM-B model, which proposes 'Behaviour' is a result of 'Capability', 'Opportunity' and 'Motivation'. We explore the components to these determinants of behaviour and how this model can be utilised to make long-term behaviour change. In this guide we use the example of inactivity and how the use of the COM-B model could be used to increase active behaviour. Once applied, this model can be used to tackle even the toughest social issues.
Young people are not drinking. They are turning their nose up to meat, gender definitions and Club 18-30. It's a huge cultural shift, and it's happening at record speed...
From just a passing glance at the media headlines this year, you can't fail to notice the apparent increase in knife crime, particularly in London, and the accompanying sense of moral panic about the state of knife crime in the UK. In this blog, I'll examine whether this 'panic' is justified and explore what could be done differently to help address the issue.
We've taken a dive into the news over the past few weeks and picked out the juiciest news pieces that we think you should know about!
This article was written for CityX and was published on their news platform on 16th August 2019. After sparking a heated debate on LinkedIn, Kelly, was asked to write a column on the value of chartered marketer status. This is her column.
We’re so excited to announce that we have been shortlisted for an award at the UK Agency Awards 2019. The Your Sexual Health Matters Campaign, which made national headlines and onto TV screens across the country earlier this year, has now earned us a finalist slot in the Best Not-for-Profit Category at the prestigious national awards.
to everyone who applied to join a new patient group and play an important role in local healthcare
We brought student animations to life and created amazing videos for young people.
Insight to tackle childhood obesity.
We worked with Knowsley Council to uncover insight and help professionals and stakeholders understand what factors influence changes in weight in primary school children and the steps and system change needed to reverse childhood obesity.
From facial expressions to body language, what non-verbal cues did you miss while you were putting pen to paper? We explore three circumstances where you should ditch the note-taking and capture your research subjects on film instead! Discover how video can improve your research in our expert guide.
Childhood poverty in the UK has been hitting the headlines again. But, this isn't the first time and it is certainly not a new talking point. Childhood poverty is regularly raised by key people and organisations working across the UK. So, why does it keep making headlines? In this blog we explore what the current state is, and why this issue is apparently so hard to address.
As minds and laws change and understanding and education increases, we'll continue to dream, and work towards, creating a fully inclusive world where love - in all its forms - conquers all.
Download the timeline infographic to see how attitudes have changed towards the LGBTQ+ community over time!
We're excited to announce the move to our new city centre based office and the addition of three new colleagues to the Social Change UK Team. Our beautiful new location will enable us to grow our team further and offer some exciting opportunities to support other like minded entrepreneurs in the city.
Designed with your goals in mind, our specialist courses in behavioural change marketing are built on the latest ideas and adapted to incorporate brilliant examples of how people in the real world have made a difference through their work.
There are always T&C's. We've got a few pages i'm afraid. But they are important and in place to protect you and us and to help make positive change happen. So please download and read (over a cuppa) and then we can get cracking and do some really cool stuff together.
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On this page you will find all the important legal stuff that we must tell you about, including privacy and how we protect your data.
From September 2019, we will be opening up space for social entrepreneurs to work. This will be a space to hot desk, have meetings and importantly, be around fellow changemakers.
LGBT is on the curriculum from 2020. However, previous attempts at introducing LGBT education into schools has faced protests, with debates on whether it’s appropriate at such a young age. Is it here to stay this time?
More and more people are claiming their identity as theirs to decide and no one else. Male, Female or Neutral. But what does this mean for society? Are we heading towards a genderless world?
Medical milestones are being reached every day, so why are Victorian diseases which we should have long eradicated suddenly making a comeback?
Recent data shows that the number of antidepressants prescribed in England has nearly doubled over the past ten years. Does this mean we, as a society, we are getting more depressed? Or are we just getting better at identifying mental health difficulties?
An increasing number of children are becoming problem gamblers, with reports suggesting the issue to be a ‘future public health storm’. In this blog, we explore the contributions of marketing in encouraging more and more children to engage in gambling.
Game-playing has become a part of our everyday lives, from spending five minutes on a smartphone app to spending hours on a computer game. Many of us have used one of the two for a bit longer than intended, but what happens when we lose the ability to say that enough is enough? Following the recognition of gaming addiction in the 11th revision of the International Classification of Diseases (ICD-11), we have to ask;
Are we really addicted to gaming?
For You & Baby is a new campaign running in Derbyshire that aims to encourage families to quit smoking during pregnancy and consider breastfeeding after birth.