What is Storyteller Bias?

*BS of the Month Storyteller Bias 

Ever notice how stories stick with you more than facts?

That’s Storyteller Bias. We’re more persuaded by, and better recall, information delivered as a story. It’s not just who is telling it, it’s how the story is told: the perspective, tone, emotion, and narrative structure all shape how we interpret and remember events. Stories make ideas far more memorable than statistics or facts alone.

People are wired to respond to stories... 

• Personal anecdotes teach lessons that stick, even when the details fade.

• Case studies or historical examples help people remember key insights.

• First-hand experiences make advice and habits easier to remember and apply.

• Testimonials or brand stories often persuade more effectively than numbers.

*Behavioural Science

How Can You Use Storyteller Bias to Engage & Persuade?

①. Tell stories, not statistics:

Frame messages with characters, challenges, and outcomes 

②. Highlight relatable characters:

Use people your audience can identify with 

③. Emphasise emotion and context:

Show highs and lows to make the story stick 

④. Leverage credible storytellers:

Leaders, influencers, or real customers boost trust

Turn ordinary facts into memorable stories that engage, persuade, and inspire action. 

Get in touch to explore how behavioural science can make your messages stick through storytelling:

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