Launch at reset moments (start of a quarter, season, or year).
Applying BS* where it counts... real life
As October approaches, you might notice ads for gym memberships, autumn wardrobes, pumpkin lattes, and self‑help books. You may then think, “this month I’ll get organised, eat better, exercise more…” but soon the list can feel overwhelming.
October is a natural reset; a new month, a new season. It offers the perfect psychological boost to set fresh intentions.
Instead of trying to change everything at once, choose one clear goal. Focus on one habit, one plan, one step forward, and use the fresh start to build lasting change.
*Behavioural Science
Engage your audience using the Fresh Start Effect
Organisations can harness this theory to drive behaviour change:
Encourage clear, achievable goals.
Use language that signals a new beginning.
Pair fresh start timing with limited‑time offers or deadlines.
By aligning actions with fresh start moments, you can inspire change, boost engagement, and build lasting momentum.
Get in touch to discover how behavioural science can turn a “fresh start” into lasting results.
Discover work that delivers change
UK Power Networks: Spotlight on Behaviour Change
We helped UK Power Networks connect with customers through targeted, insight-led communications.
Using a dataset of 100,000 households across three audiences, we delivered a multi-channel campaign powered by behavioural science.
Over 30 message variations were tested across email, SMS, direct mail, and telemarketing, with behavioural framing applied throughout. Analysis of engagement and audience responses informed future messaging.
What’s new in the Changemaker Academy
How to use Behavioural Science to improve your fundraising
We’ve brought together our top tips, frameworks, and behavioural insights into a practical, downloadable guide tailored for charities and third‑sector teams.
Inside, you will learn how to:
- Increase average donation values using the anchoring effect
- Frame messages to inspire action
- Design donation journeys that feel easy, rewarding and personal
This free guide breaks down core principles of behavioural science and shows you how to apply them to fundraising, from understanding donor behaviour to creating strategies that deliver real impact.
Ready to elevate your fundraising?
What’s happening at Social Change HQ?
Meet the Newest Changemakers
We’re excited to welcome Amelia and Elliott to the Social Change team!
Amelia has joined as a Marketing and Communications Executive, and Elliott is on a three-month work experience placement in the Marketing & Behavioural Insights teams. Both bring fresh skills, energy and insights to help us grow and strengthen our impact.
Don’t miss our upcoming Webinar: Engaging with the
Who gets left out of research, services, or campaigns - and why does it matter?
Join our Insight Specialist, Kawal, for a practical session on engaging “hard-to-reach” groups. Drawing on global experience across health, gender, and agriculture, she’ll share how behavioural science can support more inclusive and effective strategies.
We’ll cover:
- Who is commonly overlooked or labelled “hard to reach”
- Why exclusion happens and its impact on outcomes
- How to start identifying who your organisation might be missing
Perfect for professionals working in health, research, policy, or community engagement. Don’t miss this chance to build more ethical, impactful strategies!
