What services does Social Change UK offer?
We provide a blend of behavioural science, social research, stakeholder engagement, Social Return on Investment, creative services, marketing, design, animation, evaluation, training, and consultancy.
What sectors do you specialise in?
We support a broad spectrum of sectors, including health & wellbeing, environment & sustainability, crime reduction, community cohesion, education & skills, business growth, and beyond.
What types of organisations do you work with?
Our clients include public sector bodies (e.g., NHS, local authorities), government departments, charities, and private sector brands seeking meaningful impact .
Why choose Social Change UK over a traditional agency?
Unlike conventional agencies, our approach is rooted in behavioural science and psychology. We go beyond what your audience does to discover why they do it. This depth enables us to design campaigns that resonate emotionally and trigger action.
How do you integrate behavioural science into creative campaigns?
We embed researchers and behavioural scientists directly into our creative teams. This ensures every campaign element—visuals, messaging, tone—is informed by insights on motivation, bias, and decision-making.
How does your team ensure campaigns are evidence-based?
Every campaign is grounded in primary behavioural research—qualitative and quantitative—and reinforced by data analysis. We test audience responses through audience testing, evaluation, and optimisation
How do you test to ensure marketing resonates with the target audience?
We use methods such as A/B split testing and qualitative methods like focus groups and user testing to ensure our marketing hits the mark. This allows us to test different messages, designs and formats in real-time while also gathering in-depth feedback from our target audience—ensuring every campaign is insight-led and behaviourally effective.
What research methods do you use?
We use a mix of quantitative and qualitative research methods tailored to the audience and project goals. These include surveys, focus groups, in-depth interviews, user testing, and user journey mapping. The approach we take depends on what we’re trying to uncover—whether that’s attitudes and behaviours at scale or deeper insights into motivations, barriers and decision-making.
How do you measure the effectiveness and impact of your work?
Our evaluation services include rigorous data analysis, and impact measurement frameworks—all informed by behavioural science principles.
Do you offer training or capacity-building for clients?
Yes. We offer training courses and workshops designed to build internal expertise in applying behavioural science to communications and marketing.
What is the cost of a project?
Every project we deliver is bespoke and tailored to the specific needs, goals and audiences of our clients. As such, costs can vary depending on the scope, complexity and duration of the work. Please get in touch with us directly and we will be happy to provide a detailed proposal and costings based on your requirements.
How do I get started working with Social Change UK?
Simply contact us via email (hello@social-change.co.uk) or phone Lincoln:01522775060, or use our “Get in touch” form. We’ll schedule a discovery session to explore your challenge and craft a behavioural-change strategy aligned to your objective.