Coming up next!
What Really Drives Waste Behaviour?
Behavioural Insights for Waste and Sustainability Teams
What this webinar covers:
- Exploring why awareness and information alone don’t always change waste behaviour
- Understanding the hidden barriers that shape everyday decisions around waste, recycling and reuse
- Looking at the role of convenience, confidence, trust, social norms and local systems
- Moving beyond recycling to explore what influences what people buy, use, keep, repair, reuse and throw away
- Discovering how behavioural science frameworks such as COM-B, EAST and MINDSPACE can support more effective interventions
- Leave with practical questions to ask before your next waste campaign, and a clearer understanding of how to turn insight into action
Join us on 19th November at 12:30pm and discover what really drives waste behaviour.
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