Careers: work with us

What services does Social Change UK offer?

We provide a blend of behavioural science, social research, stakeholder engagement, Social Return on Investment, creative services, marketing, design, animation, evaluation, training, and consultancy.

What sectors do you specialise in?

We support a broad spectrum of sectors, including health & wellbeing, environment & sustainability, crime reduction, community cohesion, education & skills, business growth, and beyond.

What types of organisations do you work with?

Our clients include public sector bodies (e.g., NHS, local authorities), government departments, charities, and private sector brands seeking meaningful impact .

Why choose Social Change UK over a traditional agency?

Unlike conventional agencies, our approach is rooted in behavioural science and psychology. We go beyond what your audience does to discover why they do it. This depth enables us to design campaigns that resonate emotionally and trigger action.

How do you integrate behavioural science into creative campaigns?

We embed researchers and behavioural scientists directly into our creative teams. This ensures every campaign element—visuals, messaging, tone—is informed by insights on motivation, bias, and decision-making.

How does your team ensure campaigns are evidence-based?

Every campaign is grounded in primary behavioural research—qualitative and quantitative—and reinforced by data analysis. We test audience responses through audience testing, evaluation, and optimisation

How do you test to ensure marketing resonates with the target audience?

We use methods such as A/B split testing and qualitative methods like focus groups and user testing to ensure our marketing hits the mark. This allows us to test different messages, designs and formats in real-time while also gathering in-depth feedback from our target audience—ensuring every campaign is insight-led and behaviourally effective.

What research methods do you use?

We use a mix of quantitative and qualitative research methods tailored to the audience and project goals. These include surveys, focus groups, in-depth interviews, user testing, and user journey mapping. The approach we take depends on what we’re trying to uncover—whether that’s attitudes and behaviours at scale or deeper insights into motivations, barriers and decision-making.

How do you measure the effectiveness and impact of your work?

Our evaluation services include rigorous data analysis, and impact measurement frameworks—all informed by behavioural science principles.

Do you offer training or capacity-building for clients?

Yes. We offer training courses and workshops designed to build internal expertise in applying behavioural science to communications and marketing.

What is the cost of a project?

Every project we deliver is bespoke and tailored to the specific needs, goals and audiences of our clients. As such, costs can vary depending on the scope, complexity and duration of the work. Please get in touch with us directly and we will be happy to provide a detailed proposal and costings based on your requirements.

How do I get started working with Social Change UK?

Simply contact us via email (hello@social-change.co.uk) or phone Lincoln:01522775060, or use our “Get in touch” form. We’ll schedule a discovery session to explore your challenge and craft a behavioural-change strategy aligned to your objective.

Climate change is the most urgent issue facing humanity today. The time to make bold and actionable commitments is now.

At Social Change, we promise to minimise our environmental impact and promote sustainability in all aspects of our business – and help our clients and suppliers to do the same.

Through our work in behavioural science, we are on a mission to change citizen behaviour, which includes promoting bold and radical changes to the way we live our lives.

Climate change impacts every individual, company, city and nation, whilst disproportionately affecting the most vulnerable, amplifying global inequality so it is important that we all act and make changes.

The earth with illustrations of smiling clouds around it and sticker graphics.

Our commitment

As a B Corp, we have legally committed to operating with people, planet and profit in equal consideration.

As a purpose-driven business, we place value on the long-term impact our business has across ecological, social and economic environments ensuring we consider all these factors in line with profit. You can read more here about our B Corp status.

Climate action plan 2030

For a company to effectively address their greenhouse gas impact, they must first measure their footprint and understand their priority areas.

You can’t reduce what you don’t measure, so the first step in any net zero plan is to measure emissions. Social Change has undertaken a carbon footprint and monitoring assessment and created a Climate Action Plan following the results.

Download the report

A letter board in the SC office that reads

Some of the actions we are taking include:

Our offices

Making sure our office is a low-emission space is a fundamental part of our net zero strategy.

A net zero office:

Uses 100% renewable energy (ideally generated on-site through solar panels, for example, but it can also be by purchasing renewable energy from a provider)
Ensures AC systems are well maintained, and are topped up with refrigerants with low Global Warming Potentials
Is as energy efficient as possible - for example, by using climate control facilities
Has measured emissions, and a clear reduction strategy
Has a comprehensive recycling, compost and zero waste policy

Our actions/commitments

Make sure our office is net zero aligned and we can do as much as we can to reduce our climate impact in the current office building
Consider moving to a more sustainable office

A man working on a laptop in his living room

Remote/home working

Remote working can improve employee wellbeing, but the sustainability of homeworking depends on how much heating and energy our employees use, how often they commute, and their mode of transport. Depending on these factors, homeworking may be less sustainable. Many UK employees and companies could save energy by working more from the office in the winter, providing they turn off the heating at home when they do.

Our actions/commitments

Collect further data on home set-up and behaviours at home
Educate employees on how to make their homes energy efficient and switch to renewable energy.
Review home working policies and practices and adjust to strike a good balance between staff wellbeing [and desire to work at home] and sustainability.

A woman sitting on a train, she is looking out the window with a pen in hand and writing on a note pad.

Travel

Having a low-emission travel policy is a great way to reduce our emissions and show climate leadership.

Having a train-first policy means our team must take the train for any journey that would take under 6 hours by train
Optimising unavoidable travel: trying to include all relevant meetings within a single trip
Promoting virtual meetings and investing in digital tools (such as Miro) to make remote meetings more productive
Investing in credible carbon offsets for unavoidable flights

Our actions/commitments

We will review our travel policy and make changes
We will implement a cycle-to-work scheme to encourage and facilitate cycling as a low-carbon travel method and incentivise cycling to work.
We will invest in credible carbon offsets from 2024
Where transport by car is necessary we will car share whenever possible.
We will explore electric vehicle use across all three scopes
We will encourage our clients to make sustainable travel choices through our work.

CEO Kelly talking to Alison, the Director of Growth, from across their desks.

Team

As a service-based business, our team are our biggest asset – but they are also emission generators. We will work to reduce the impact our staff and operations has on the planet.

Our actions/commitments

We will help our employees reduce energy use when working from home
We will incentivise employees to eat plant-based lunches. Meat consumption has a significant negative impact on the environment; a meat-based diet produces double the carbon emissions of a vegetarian one.
We will arrange a ‘lunch and learn’ or opt-in discussion to educate our team on the benefits of plant-based eating.
We will run a survey or discussion to gather employee opinion and engagement potential.
We will consider only allowing plant-based meals to be expensed to the company
We will purchase more plant-based foods and milks
We will engage employees to reduce their own emissions and reward sustainable behaviours

Waste

We monitor our waste. In 2022-23 we established a baseline and our aim is to reduce our consumption and where waste is generated, divert as much as possible away from landfill into recycling/reuse. We have established a recycling programme to reduce waste and we are encouraging staff to consume items with minimal packaging.

Our actions/commitments

We are operating as a “paperless” office
We will ensure that employees recycle waste whenever possible.
We will ensure that food waste is disposed of sustainably.
We will implement waste reduction measures such as reusing materials when possible.
We will implement water conservation methods on company premises.
When purchases are necessary, we will buy products that use eco-friendly packaging materials.
We will reduce packaging size as much as possible and use sustainable packaging.
We will optimise shipping methods and routes to reduce fuel consumption.
We will only use sustainable cleaning products and practices.
When technology reaches the end of it’s life, we will ensure it is recycled.

A small leafy plant sprouting out of a laptop keyboard.

Digital emissions

Global emissions from cloud computing make up to 3.7% of all global greenhouse gas emissions - higher than the emissions from commercial flights. Where possible, we need to reduce our digital footprint.

Our actions/commitments

We will dig deeper and understand our digital footprint, including measuring our website’s carbon footprint and cloud usage.
If possible, we will move workloads to data centres with low emission intensities
We will reduce image and video compression to reduce file sizes
We will understand more about our software suppliers footprint and make changes to suppliers who are not moving towards greater sustainability.

Impact report.

Choosing the RIGHT business model.

Despite following B Corp for a number of years, we were guilty of always saying “next year”. This was largely because we kept our heads down and focused on the work. We knew we were doing good things and just kept doing it.

This is our first impact report after becoming a B Corp in March 2022, designed to offer transparency and accountability across our key impact areas. We hope you enjoy the read!

Download Now

A person holding a cardboard sign reading

Our commitment.

What we have committed to do

We have committed to, and legally changed our business to focus on the following:

Delivering impact for our clients
Protecting our planet
Looking after our people
Looking after all people

Our actions.

Some of the reasons we are a high-scoring B Corp.

Our core work and 'being' is change-making.
We are female-owned and female-led.
We have a purpose-driven mission, ethical policies in place, financial controls and good financial management.
We are transparent with employees and stakeholders. We share our budget and financials openly with the whole team. Salary bands are also transparent, and we pay the Living Wage as a minimum.
We have high-standard equality policies and ethical trading practices.
We make sure our job descriptions, individual personal development plans, and project reviews are tied to the social and environmental impact we want to see.
We undertake ‘Pro-Bono work and contribute to education, skills and learning by donating our time to delivering talks that aid change-making or learning.

We look after data and protect privacy [Cyber Essentials accredited].
We encourage physical activity in our team and pay a contribution towards their gym/class membership.
We support good mental health and have improved our health benefits – introducing a counselling policy for when ‘life happens’.
We are not involved in the production, operation, trade, or sale of alcohol, tobacco, gambling, firearms, weapons, munitions, pornography, payday, short-term or high-interest lending, mining, fossil fuels, nuclear power, hazardous materials, prisons, whole life insurance products, animal products or services, GMO and industries at risk of human rights violations.
We do not operate in conflict zones, sell data, market breastmilk substitutes, employ individuals on zero-hour contracts or operate in sensitive eco-systems.

The future.

We are not stopping there. We have a number of goals for the coming months and years:

Deliver our 'happy people' project
Sign the Better Business Act
Map our supplier impact
Review our policies to include the needs of people experiencing menopause
Explore further how we can support and promote neurodiversity in the workplace
Train members of the team in mental health first aid
Increase employer pension contributions
Implement a minimum universal annual wage that goes beyond the Living Wage
0% of waste to landfill
Reach Net Zero by 2030

Our next work break webinar

Just Keep Swimming: Sunk Cost Bias

This webinar introduces 'Sunk Cost Bias', also known as the 'Sunk Cost Fallacy' which occurs when we continue to pursue something that we have previously invested great time, money or effort into, even if doing so may not benefit us in the long-run.

Join us on Thursday 24th November at 11am

Our previous work break webinars

Too Much of a Good Thing: Paradox of Choice

From Mercedes Benz to Lidl, world-leading brands are finding that the power of choice might be overrated after all! This webinar introduces the 'Paradox of Choice' phenomenon whereby too many choices can cause us to experience dissatisfaction with the decisions we make.

Watch now!

In Two Minds: Making Sense of Cognitive Dissonance

It can be very uncomfortable to hold conflicting beliefs and attitudes that do not align with your behaviour, so how do we seek to overcome this discomfort when it arises? This webinar will introduce you to Cognitive Dissonance and situations in your own life in which you might experience it.

Watch now!

Time for Change: The COM-B model

So you want to change behaviour? Identifying what needs to change is a crucial starting point for any behaviour change intervention, and there's no better way to do so than using the COM-B model. This webinar will provide an overview of the COM-B model of behaviour, which acts as a 'behavioural audit', identifying the necessary conditions for successful behaviour change to be enacted.

Watch now!

The Power of People: Social Norms

It's no secret that we are heavily influenced by other people, from the clothes we wear, to the food we eat and even the words we use to communicate... but how can we harness the power of social norms to create positive and lasting social change? This webinar will explore the impact of social norms on human behaviour and how they can produce both desirable and undesirable outcomes for society as a whole.

Watch now!

Follow the Leader: Authority Bias

This webinar will introduce you to Authority Bias, the tendency to attribute greater credibility and accuracy to information that comes from people in positions of authority or with perceived expertise.

Watch now!

Fundamental Frameworks: An Introduction to MINDSPACE and EAST

This webinar provides overview of the MINDSPACE and EAST frameworks developed by the UK Cabinet Office's Behavioural Insights Team that can be applied to influence behaviour change and inform policy-making.

Watch now!

None the Wiser: Understanding and Overcoming Unconscious Bias

This webinar explores what unconscious biases are and why they occur, as well as common unconscious biases that we often hold without realising. It also looks at the steps that can be taken to reduce the negative impact of unconscious bias on decision-making.

Watch now!

Launch Webinar: An Introduction to Behavioural Science

This introductory webinar will help you to understand what Behavioural Science is and how it can help you to produce positive change within your work, your relationships and yourself.

Watch now!

A group of people learning together, one of them pointing towards a page in a book.

Practical training. Real-world application.

Helping you to understand human behaviour.

Whether you work in public health, local government, education, housing, sustainability, policing, healthcare or the third sector, our courses help teams better understand human behaviour — and how to influence positive change ethically and effectively.

Our courses combine behavioural science, lived experience, communications expertise and practical delivery. We don’t believe in training that sits in a folder and is forgotten. Every session is designed to be engaging, actionable and immediately useful in the workplace.

We offer:

Online training courses
In-person workplace training
Bespoke team workshops
Leadership and strategy sessions
Conference talks and masterclasses

Behavioural Science

Behaviour Change & Behavioural Science

Learn how to apply behavioural science to improve engagement, influence decision-making and encourage positive behaviours across health, environmental, social and organisational challenges.

Our "off the shelf" training options

Introduction to behaviour change [3.5 hours or 1 day course]
Introduction to behavioural science [3.5 hours or 1 day course]

Introduction to the COM-B Model of behaviour change [2 hours]

course booklet

People and communities.

We offer the following specialist courses inspired by our work in the field.

Working with Hard-to-Reach Communities

Build trust, improve participation and design services and communications that genuinely connect with underserved and marginalised groups.

Health Literacy

Understand how people access, interpret and use health information — and learn how to communicate in ways that reduce confusion, increase confidence and improve outcomes.

Digital Inclusion

Explore the barriers that prevent people from engaging digitally and discover practical ways to create more inclusive, accessible services and communications.

Misogyny, Sexism & Gender-Based Behaviour

Develop a deeper understanding of harmful attitudes, everyday behaviours and systemic inequalities — and learn how organisations can create safer, more inclusive cultures.

Smoking and Vaping: How to Change Behaviour

This course combines real-world behavioural insight, public health expertise and practical behavioural science frameworks to help attendees better understand smoking and vaping behaviours — and design more effective interventions to support change.

course booklet

Why organisations choose our training.

Behavioural experts for over 25 years

Delivered by behavioural science and engagement specialists with years of experience
Grounded in real-life projects and case studies
Interactive, practical and discussion-led
Suitable for teams, leaders and frontline staff
Available across the UK online or in person
Designed to inspire action — not just awareness

Our clients often tell us that our training changes the way they think about people, communication and leadership long after the session ends.

Looking for something bespoke?

We design with you, and for you.

We have worked with loads of organisations to design bespoke courses. Bespoke to us means working with you and your team to create a workshop or course that meets the training needs of the organisation and pulls from relevant industry or topic examples and case studies.

We have designed bespoke courses for the Metropolitan Police, and several other police forces across in England, the NHS and wider health system, Fire and Rescue and many local authorities. Contact us to discuss your course requirements.

Create your bespoke course

FAQ's

How is your training delivered?

Our courses can be delivered in-person or virtually. You can even come to us in Lincoln if you would like time away from your office!

How long is the training?

In person training is usually designed as a half day workshop or full day workshop and includes group tasks and lots of interaction.

How much does it cost?

Our courses and workshops range from £795 for a 3.5-hour virtual workshop for up to 15 people [£53pp] to £2295 for a one-day course [£153pp].

How many people can attend?

Courses can accommodate up to 15 people. When delivered in your workplace. Additional attendees can be added at an additional cost per head.

Two illustrated hands, one holding a cup of tea whilst the other stirs another cup with a spoon.

Talk to us.

Get in touch with us to discuss your needs.

If you want your team to better understand people, improve engagement and create meaningful change through their work, we’d love to talk.

Whether you are looking for a one-off workshop, a full training programme or tailored support for your organisation, we can create a course that works for your goals, audience and sector.

We are certified!

Social Change is proud to announce it is a Certified B Corporation®!

We were officially certified in March 2022 and scored 109. Most businesses score between 40 and 100, with 80 points required to become certified. A score of over 100 is considered outstanding.

“Every decision we make, no matter how small, is made with an eye on the wider impact“

A group of people put their hands together.

What are B Corp businesses?

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must:

Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing a robust risk review.
Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders.
Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab®’s website.

FIND OUT MORE ABOUT B CORP BUSINESSES

“We’re in good company with some of our favourite brands like Patagonia, Gousto, Innocent and Rubies in the Rubble - who are all certified B Corps“

An independent assessment.

B Corps are independently assessed to ensure the highest standards of social and environmental performance are met. The certification process is rigorous - taking up to a year to qualify. The assessment is continually updated and made harder, taking into account the way the world is changing.

Read our annual impact reports.

Being a B Corp business proves we’re not just in for the money. It’s reassurance that we’re an authentic agency that has the right intentions.

Read our impact report [2023-24]

Read our impact report [2022-23]

Using data and uncovering insight to influence change.

Helping businesses to become meaningful members of the global community, not external agencies void of influence or impact.

Changing attitudes and behaviours by inspiring, influencing and encouraging action in people and communities through creative campaigns and dedicated change programmes.

Co-designing and collaborating with people for people.

Our values.

Our values represent what Social Change UK stands for as a business, a corporate citizen and employer. We live and breathe these values and we will continue to be inspired by them everyday.

Our core values

We are changemakers

Passionate

You are passionate about the world around you and making positive change.

You care about what you do and are committed to work with purpose.

You are proud of who we are, believe in what we do and deliver your best work every day.

You have fire in your belly. You won’t stop learning and growing.

Driven

In a world of social issues you are a powerful force for good. You actively work with purpose to create and
deliver change.

You don’t just wait for change to happen, you make it happen.

You are open to, and actively seek opportunities to develop as a person and
a changemaker.

You strive to be your best for yourself, your colleagues, clients and the people whose lives we change.

Integrity

This isn’t just another job. You really care about the work you do and deliver.

You don’t just do it for the gram. You believe in change and making a difference in society, not just making yourself look good.

You do what you do for the right reasons. You care about doing the right thing even if it’s not ‘the norm’.

You live the change and practice what you preach not just between 9 and 5. You have a strong social conscience for the world around you.

Creatively Courageous

You are a creative thinker AND doer.

You think differently and always keep
an open-mind.

You are a problem solver in all that
you do.

You are brave and not afraid to push the boundaries. You are a visionary.

You break the mould, you challenge ‘the norm’ and break taboos to make the world better.

Insight-led

Everything you do is with understanding, insight and behavioural science at
it’s heart.

You are led by the people we are helping, you uncover the truth to create the lasting change that is needed.

You don’t assume, you actively listen to people and walk in their shoes to understand what truly makes our audiences tick.

You spark the conversations and learn from them, you co-create not dictate.

Collaborator

You make it your business to know and care about what is happening across our organisation, you value and recognise all changemakers and the part they play.

You are resilient and willing to help, even when out of your comfort zone.

You are an expert communicator, with colleagues, clients and the communities we serve.

You are mindful and considerate of the changemakers around you. You understand that together we are stronger.

Accessibility and considering the needs of our audience is important to us. Although we are not specifically required to provide a website that adheres to a WCAG 2.1 guideline standard, as an organisation we understand and are fully committed to providing content that is accessible to all.

Our website, relaunched in 2019, has been designed to be highly inclusive for visitors of all abilities. We consult the WCAG 2.1 guidelines and make every effort to monitor and update all our content with accessibility in mind.

When using our website, you should be able to:
change colours, contrast levels and fonts
zoom in up to 300% without the text spilling off the screen
navigate most of the website using just a keyboard
navigate most of the website using speech recognition software
listen to most of the website using a screen reader

Throughout our website, we have used simple, easy to understand language in our content, with limited use of abbreviations or acronyms.

We are aware that a number of aspects of this website are not yet fully accessible in accordance with the WCAG2.1 guidelines, including:

Some colour contrast, particularly where images are used with a colour overlay might be slightly below the recommended colour contrast ratio
Some text labels on buttons are not easily distinguishable for each button i.e. some buttons include the same text such as ‘read more’
Some downloadable PDFs before 2018 are not fully accessible for use with screen reader software
Some videos on our website might automatically play without request
Some videos might not have transcripts and captions

Found a problem? Let us know!

Whilst we are making every effort to make sure our website is accessible to all, we understand that may still be a number of areas which can be improved. We are happy to receive feedback on our website usability which could help other future website users to navigate our site quickly and easily.

If you would like to report any issues with website accessibility, please contact our team using the details below.

If you require any information that is displayed on our website in a different format, please contact:

hello@social-change.co.uk

or call: 01522 775060

As a leading social research, design and marketing agency, human behaviour and insights are at the heart of everything we do. We believe strongly in inclusivity for all, that's why we help to design campaigns, brands and websites for audiences from all walks of life, backgrounds and abilities. As a public sector organisation it's your responsibility and in many cases, a legal requirement, for your website to be accessible to everyone. This includes not only your target audience but also your employees. By making your website accessible you are ensuring that people with any form of disability can use it in the way that you intended.

Our expert team have a background in UX and UI, coupled with our expertise in behavioural science and research, we create brilliantly designed purposeful, useable, websites. If your website hasn't been designed with accessibility in mind we can still help. Our team use a series of methods and techniques to conduct a full accessibility audit of your website to industry recognised standards. You'll receive a comprehensive report on the required actions to get your site fully compliant to WCAG AA standards.

What is accessibility?

Website accessibility refers to the extent to which your website can be used by all people, regardless of disability type, or severity of impairment. However, it doesn’t just cover people with impairments or disabilities; accessibility also takes into account variables such as personal circumstances, device, even location.

Currently, in the UK 1 in 5 people (20%) have a disability in the following areas - visual, hearing, motor or cognitive.

This includes those with:

Impaired vision
Motor difficulties
Cognitive impairments or learning disabilities
Deafness or impaired hearing
Temporary disabilities or injury which inhibits the ability to navigate a website.

A disabled website user using a braille keyboard

Do I need to be compliant?

New regulations set out in 2018 states that all public sector organisations have a legal requirement to make sure their websites and apps meet a minimum standard for accessibility. If your website is not at the required standard for accessibility, you are breaking the law. This applies to all current and future websites.

The Web Content Accessibility Guidelines (WCAG) AA is now a requirement for all public sector websites to ensure that web content is accessible to people with disabilities around the world.

How do I know if my website is accessible?

There are four key principles which your website should follow in order to be accessible:

Perceivable – Information should be presented in a way that all users can understand.

Operable - The user interface and navigation must be fully operable, meaning the interface can’t require interaction that a user won’t be able to perform.

Understandable - The content and user interface must be clear, so that users can understand the information being communicated as well as operating it.

Robust - Content should be robust enough so that it can easily be interpreted by a wide variety of user agents including assistive technologies such as screen readers.

Want to know more? For more information on accessibility and the requirements for your website download our free guide.

Download the guide

What’re the benefits?

Minimise reputational and financial risk
Positive brand reputational value
Maximising the audience for your services
Improved search engine optimisation (SEO)
Optimisation across multiple devices including smartphones and watches.

How we can help.We will carry out a sample audit on your website to identify areas where standards aren’t being met and to identify areas where improvements could be made. Our sample audit uses a combination of automated and user testing methods to assess your website against the WCAG criteria. We then produce a comprehensive report on the findings outlining areas of non-compliance, areas for improvement and offering guidance on how to rectify the issues to ensure legal standards are met.

Introduction.

The COVID-19 pandemic has led to many changes – including how we connect with each other and how we live our everyday life. For our research team and behaviour change experts at Social Change UK, change is, by definition, something we embrace and take in our stride. We see change as an opportunity to build on and improve what we do – an ethos we are applying to how we work due to social distancing.

Although there’s a shift away from in-person research (which might not always be possible or indeed appropriate in any given situation), that doesn’t mean the research has to stop! We have been implementing and embracing a range of research methods across all our live projects, which has allowed progress to be made and has in many instances led to deeper, richer and more valuable insights to help understand people and their behaviour that isn’t always possible when applying in-person research methods.

We have highlighted some of the alternatives we’re utilising in place of in-person research methods, along with the increased benefits and value they’re providing to our projects and ultimately to our clients.

Interviews.

In place of in-person interviews, we are using telephone interviews or video interviews (interviews via video call/ online).

Telephone interviews, we know from experience, enables:

Participants to feel more relaxed when talking to interviewers, as there is an increased degree of anonymity talking via the telephone rather than face-to-face. This often supports participants to feel able to open up about their experiences and views on subjects which might be more sensitive, taboo or difficult to talk about than would perhaps be possible in-person;
The creation of an environment which allows for more natural pauses and delays than would perhaps feel ‘comfortable’ for participants doing in-person interviews, proving the potential for participants to have the space during the interview to reflect on their experiences and views before answering;
The interviewer to really focus on what participants are saying by removing all external senses except audio from the research process to pick out important details quickly from the interview.

Video interviews, we know from experience, allow us to:

Focus in real-time on what participants are saying as well as their body language to explore key points in more detail as videos can be re-watched in the analysis stage to bring to light any deeper insights from observing body language;
Enable participants to feel more comfortable as they are in familiar surroundings at home, in a space that feels safe and secure rather than an unfamiliar environment;
Set an interview date and time that works best for each participant (as they don’t have to get to a certain location for a certain time) to further increase the ease for them to take part and maximise their engagement with the interview.

A man running a virtual focus group using a video call.

Focus group and workshops.

In place of in-person focus groups, we are utilising the world of virtual (online) focus groups.

We know from experience that virtual focus groups mean:

Geographical location is no longer a barrier – in-person focus groups are set within defined geographical boundaries to be able to travel to a focus group venue. Virtual focus groups are open to anyone within our overall target audience group, no matter the location or distance;
Participants are able to take part with as much anonymity as they find comfortable (i.e. turning their video functions off) which can increase the authenticity of experiences and views shared without ‘self-censoring’ to fit into emerging group norms;
We are more able to involve more ‘peer’ co-facilitators to take part in digital focus groups to encourage and enable engagement from more ‘hard to reach groups’ and those who may find it easier to speak to people they know and trust;
Less commitment requirements to take part – participants can do so from their own home or workplace/ place of choice, leading to improved recruitment rates and ensuring that a wider range of people are able to take part with barriers to participation reduced.

Surveys.

In place of in-person surveys, we are offering telephone assisted surveys and increased use of online surveys.

Telephone-assisted surveys mean:

We can still provide one-to-one support to participants to complete a survey (who may find it difficult for a number of reasons) but with an additional advantage of putting less perceived ‘expectation’ on someone to complete a survey quickly than would be implicit with in-person surveys;
Participants have more opportunity to take part in a survey at a time that is convenient for them (as interviewers can arrange a phone call at any time), thereby increasing participants’ ability to take part and reduce drop-off rates or non-completes.

In-person ethnography.

In place of in-person ethnography, we are using digital ethnography (via bespoke platforms such as Web Creator Suite) and have so far found the benefits of this method to include:

Increased flexibility for participants to fit observation of their lives and completion of ethnographic activities into their own day (without needing to make any adjustments for in-person observers) which can lead to more natural, authentic and increased ability to observe peoples’ experiences and behaviours in their natural setting (as with in-person ethnography), but to extend the timeframe and extent to which this is possible as digital methods are less resource and time intensive to set up and implement, meaning ethnographic study can take place over a longer timeframe and yield greater insights;
Allow ethnography to take place and be recorded and observed beyond the ‘pre-determined’ limits of in-person ethnography, for example as soon as participants wake up or as they go to bed, allowing deeper exploration of their lives and behaviours;
Digital platforms have timers and reminders to help support participants to complete ethnographic activities in full and minimise drop-off rates.

Conclusion.

We have considerable experience in undertaking research using a vast range of research methods, and at this time we are embracing technology as alternatives to in-person methods to ensure research can continue and projects are not put on hold.

We will not simply opt for a digital or telephone version of the method we may have originally planned to do in-person if we don’t think it is appropriate. We always apply our expertise and knowledge when designing your research methodology and we will opt for the methods that we feel will uncover the insight you need. In person research doesn’t always mean better outcomes – which we have proved with many of the projects we have been delivering during this pandemic. Regardless of the situation we will always tailor the most suitable alternative method (or a mix of methods) to address the key research questions and address the project requirements.

Our research team are excited to be continuing to offer high-quality research and use our skillset to help uncover the insights that support and lead to positive social change – it’s the essence of what we do both now as the world is adjusting to new ways of working and into the future. To find out how we can help with the research you require, contact our research team via:

hello@social-change.test or 01522 775 060.

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I may have chewed up the power cord...

The page you are looking for might not be ready for you yet, or perhaps the link is a little out of date. If you have landed here after following a link on our site, let us know so that we can fix the problem.

Make change happen here instead:

We are always looking for people to join us on the podcast - either on a discussion panel debating a specific topic or burning issue. Or perhaps you are an inspiration to others – or could be if only your story was heard? We would love to interview you on your remarkable work, determination, passion or pride to make positive change happen.

If you are a little shy or modest, maybe you know a changemaker who would be a great guest on the show. Why not nominate them? Storytelling is a powerful tool for change, and we want to hear your story – or theirs. Have you or someone you know made a difference in work and life? Have you helped to change a law or campaigned for something to change? What was your experience? Did you make it happen? If not, why not?

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Last updated on 25th April 2025

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Tea with the Changemakers features CEO’s, founders, charity leaders, business leaders, activists, campaigners and more. From Beirut to Canada, we have sought out engaging speakers and fascinating stories with a universal relevance for those of us with a thirst for doing things differently.

Our guests include Kate Lee, CEO of Alzheimer’s Society; domestic violence campaigner, David Challen, HIV activist, Mercy Shibemba; and founder of The Silver Line Helpline and Childline, Dame Esther Rantzen.

There are always T&C's.

We've got a few pages I'm afraid. But they are important and in place to protect you and us and to help make positive change happen. So please download and read (over a cuppa) and then we can get cracking and do some really cool stuff together.

Download here!

In short, don't copy us.

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Privacy policy

Owner

Social Change UK, whose principal place of business is at: First Floor, 29- 31 Mint Street, Lincoln, Lincolnshire, LN1 1UB, United Kingdom

Your Privacy

At Social Change UK, we are committed to maintaining the trust and confidence of our visitors to our website. In particular, we want you to know that Social Change UK is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. We just don’t do that sort of thing. But just in case you don’t believe us, in our Privacy Policy, available on request, we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.

Collection and use of personal information

Personal information means any information that may be used to identify you, such as, your name, title, phone number, shoe size, email address, or mailing address. In general, you can browse our website without giving us any personal information. We use several products to analyse traffic to this website in order to understand our visitors’ needs and to continually improve our site for them. We collect only anonymous, aggregate statistics. For example, we do not tie a specific visit to a specific IP address. However, if you sign up to receive our news, we will ask you to provide us with your name and email address. If you use our project planner, we will ask you to provide us with some information in order to discuss your project with us.

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Read our cookie policy here

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Social Change uses data collected from tracking pixels to improve communications and marketing activities. Data gathered from pixel tracking is stored securely within our CRM system and is not shared with any third-party providers.

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Small but mighty.

Social Change is a certified B Corp behaviour change consultancy.

Since 2010, we've worked alongside the NHS, local government, police forces, utility companies, national charities, and purpose-driven businesses to understand why people behave the way they do — and to design the strategies, campaigns and programmes that actually change it.

We work on the issues that are hardest to shift and matter most. Public health. Violence against women and girls. Climate and environmental behaviour. Community safety. The wellbeing of people who are marginalised, vulnerable, or furthest from support. Sixteen years in, we're still doing that work — and we're better at it than we've ever been.

About B Corp.

What makes us different

From insight to impact.

Most organisations working on behaviour change buy research from one place, strategy from another, and creative from a third. The insight rarely makes it all the way to the campaign. The campaign rarely gets evaluated against outcomes that matter.

We're built differently.

Our team brings together behavioural scientists, researchers, strategists, designers, animators, and communications specialists — working as one integrated unit. We carry a single thread of insight from the first conversation all the way through to evaluation. That means the strategy comes from the evidence. The creative comes from the strategy. And the evaluation measures what was promised at the start, not what was convenient to measure at the end.

It's why our clients tell us our campaigns feel different. Because they were built differently.

What we believe

Problems can be solved through a behavioural lens

We believe that most social problems are, at their core, behavioural problems. And that the right combination of science, creativity and genuine understanding of people can solve them.

Our 2030 vision is ambitious — we don't apologise for that. We want to see poverty solved, net zero achieved, and the science of behaviour making a difference not just here in the UK but internationally. We're not naïve about how hard that is. But we're convinced it's possible, if the right people work together, smartly enough.

That belief is what gets us out of bed every morning. It's what drives the work.

How we work

Evidence over assumption. Always.

Understanding why people behave as they do — really understanding it, not assuming you already know — is the foundation of everything we do. We insist on research before strategy, and evaluation before we claim something worked.

Change made with communities, not for them.

We bring people into the design process rather than designing around them. Change that's developed with communities tends to last longer. That's not just our philosophy — it's what the evidence shows.

Courage to tackle what's hard.

We don't shy away from difficult subjects. Teenage pregnancy. Male suicide. Drug and alcohol harm. Child sexual exploitation. Climate behaviour. These aren't comfortable briefs — but they're the ones that matter. We believe the toughest challenges deserve the sharpest thinking.

Doing good and doing it brilliantly are the same thing.

We hold ourselves to the same standard internally that we ask of the work externally. We're a Living Wage employer. We publish salary bands. We've been a certified B Corp since 2018, scoring 109 — a level that reflects genuine commitment, not a badge. We believe a purpose-driven business has a responsibility to be a well-run one.

Grounded hope.

We're optimistic. Not naively. Not performatively. But genuinely convinced that things can be different. The single-use vapes campaign we ran in coalition with environmental charities led to a UK ban in 2025. That's what happens when behaviour change expertise meets determined advocacy. We're proud of it — and we want to do more of it.

Our work

We measure outcomes - not just outputs.

We've reached millions of people through campaigns on period health, PrEP access, addiction recovery, vaccine uptake, obesity prevention, and violence against women and girls. We've helped NHS trusts reduce A&E demand, helped utilities companies reach their most vulnerable customers, and helped local authorities shift the environmental habits of whole communities.

But the number we're most proud of isn't reach. It's the change that happened afterwards.

We measure outcomes — not just outputs. Quit rates. Registration numbers. Recycling participation. Reductions in harm. And where the evidence is mixed, we say so. That honesty is part of what makes us different.

Check out our work

Kelly, Daisy and Tia from Social Change meet the Play Moments team.

Who we work with

We work with people who are serious about change.

This includes the public sector - such as the NHS, local authorities, Government departments, Police and Fire services, the charitable sector working to influence change nationally and locally, and the private sector such as those working in waste, energy, and water who want to support vulnerable customers and influence positive change such as water and energy conservation. We also work with companies seeking to move towards a sustainable future.

If you're trying to move the needle on a stubborn social or behavioural problem — and you want a team that will bring the science, the creativity, and the rigour to make that happen — we'd love to talk.

Meet the team

Interested in working with us?

Schedule a meeting and a cuppa' (in-person or virtually) and lets discuss how we can deliver change together.

Book a call

Get in touch!

Let's schedule a meeting and a cuppa' (in-person or virtually) and discuss how we can make your project a reality.

Email us

hello@social-change.co.uk

London.

The Gridiron Building,
1 Pancras Square,
London, N1C 4AG

Phone: 020 7186 1980

Lincoln.

29-31 Mint St,
Lincoln, LN1 1UB

Phone: 01522 77 50 60

We exist to help you make sense of the world

more here

Why work for us

The benefits.

We have a few perks, but we don’t offer them to make people happy. Our work does that. But in addition to interesting and potentially life changing projects to work on, we offer our team the following:

Training and professional development
Career planning
50% Contribution towards gym membership or sports club fees. Because we support and encourage a healthy lifestyle.
Social activities and fun team events (We like a good bake off!)
Mentoring and coaching
Nest pension scheme
Family-friendly policies
Flexible working
Birthday day off
33 days annual leave a year
Perkbox [national discount membership scheme] to help the monthly salary go further
Live Like Loyalty [local discount membership app] with money off at local businesses

Our core values

We are changemakers

Passionate

You are passionate about the world around you and strive to make positive change possible.

You care about what you do and are committed to work with purpose.

You are proud of who you are, believe in what we do and deliver your best work every day.

You have fire in your belly - you never stop learning and growing.

Driven

In a world of social issues you are a powerful force for good. You actively work with purpose to create and deliver change.

You don't just wait for change to happen - you make it happen.

You are open to, and actively seek opportunities to develop as a person and a changemaker.

You strive to be your best for yourself, your colleagues, clients and people whose lives we change.

Integrity

This isn't just another job. You really care about the work you do and deliver.

You don't just do it for the gram. You believe in change and making a difference in society, not just making yourself look good.

You do what you do for the right reasons. You care about doing the right thing even if it's not the 'norm'.

You live the change and practice what you preach not just between 9 and 5. You have a social conscious for the world around you.

Creatively Courageous

You are a creative thinker AND doer.

You think differently and always keep an open mind.

You are a problem solver.

You are brave and not afraid to push the boundaries. You are a visionary.

You break the mould, you challenge 'the norm' and break taboos to make the world better.

Insight-led

Everything you do is with understanding, insight and behavioural science at its heart.

You are led by the people we are helping, you uncover the truth to create the lasting change that is needed.

You don't assume, you actively listen to people and walk in their shoes to understand what truly makes our audience tick.

You spark the conversations and learn from them.

You co-create - not dictate.

Collaborator

You make it your business to know and care about what is happening across our organisation, you value and recognise all changemakers and the part they play.

You are resilient and willing to help, even when out of your comfort zone.

You are an expert communicator - with colleagues, clients and the communities we serve.

You are mindful and considerate of the changemakers around you. You understand that together we are stronger.

Where change happens

Warning

Array to string conversion

FAQ’s

The burning questions

Current vacancies

Our promise to the planet

Current vacancies

Our commitment

Climate action plan 2030

Some of the actions we are taking include:

Our offices

Remote/home working

Travel

Team

Waste

Digital emissions

Read more about our Climate Action Plan

Expertise that make a difference

Current vacancies

Charities we support

Raising awareness of inspirational people and the work they do.

Current vacancies

The Oliver King Foundation

The Social Mobility Foundation

Strength and Stem

The Silver Line Helpline

The Haven Wolverhampton

Age UK

Mind

The Big House

The Fire Fighter Charity

The Choir with No Name

Alzheimers Society

Madlug

StreetVet

Singing Mamas

How we make an impact.

Demonstrating our impact to people and the planet

Current vacancies

Impact report.

Our commitment.

Our actions.

The future.

Webinars (UPDATED)

Intro Title Intro Title Intro Title

Current vacancies

Our next work break webinar

Our previous work break webinars

Webinars

Current vacancies

Changemaker Academy

Training that helps people create real-world change.

Current vacancies

Practical training. Real-world application.

Behavioural Science

People and communities.

Why organisations choose our training.

Looking for something bespoke?

FAQ's

How is your training delivered?

How long is the training?

How much does it cost?

How many people can attend?

Talk to us.

Using our business as a force for good

Current vacancies

We are certified!

What are B Corp businesses?

An independent assessment.

Read our annual impact reports.

Download

Current vacancies

Our Values

Current vacancies

Our values.

Our core values

We are changemakers

Passionate

Driven

Integrity