Expertise

Current vacancies

Charities we support

Raising awareness of inspirational people and the work they do.

We have been fortunate to have heard from the following charities and we would like to continue to shine a light on their work. If you are interested to hear more, please check out our podcasts to hear their stories.

Current vacancies

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The Oliver King Foundation

The Foundation was set up in January 2012 following the tragic death of 12-year-old Oliver King. Oliver died from Sudden Arrhythmic Death Syndrome, a hidden heart condition which kills 12 young people every week. Oliver attended King David High School in Liverpool and suffered a cardiac arrest whilst taking part in a swimming race. It is estimated that 270 children die every year.

https://theoliverkingfoundation.co.uk/

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The Social Mobility Foundation

The Aspiring Professionals Programme gives young people the skills needed to reach their full potential.
The programme is completely free of charge and supports students from Year 12, lower sixth or S5 onwards

https://www.socialmobility.org.uk/

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Strength and Stem

Strength & Stem exists to empower survivors of modern slavery through meaningful employment, life-giving community and skills training.
They work to achieve their vision primarily through their holistic employability and skills training programmes that incorporate vocational floristry training, supplementary skills training, mentorship and work experience. 

https://strengthandstem.co.uk/

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The Silver Line Helpline

The Silver Line Helpline was set up by Dame Esther Rantzen DBE after sharing her experience of loneliness and realizing that there were many more people out there experiencing the same.
In November 2013, The Silver Line Helpline opened its lines to older people across the UK. Since that first call, The Silver Line’s dedicated team of staff and volunteers have picked up the phone and spoken with millions of older people.

https://www.thesilverline.org.uk/

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The Haven Wolverhampton

The Haven Wolverhampton supports women and children who have been subjected to Domestic Abuse, and women who are at risk of homelessness. Through both practical and emotional support The Haven provide, women and children the ability to begin their journey towards healing and transforming their lives. 

https://www.havenrefuge.org.uk/

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Age UK

Age UK is the leading charity for older people. They offer support and advice, enable access to high quality health and care and deliver wellbeing programmes. Their aim is to make the UK a great place to grow older. 

https://www.ageuk.org.uk/

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Mind

Mind provides advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness and promote understanding.

https://www.mind.org.uk/

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The Big House

The Big House works with young people who have been through the care system and are finding life difficult. They provide a platform for them to participate in the making of theatre and to have their voices heard.

https://thebighouse.uk.com/

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The Fire Fighter Charity

The Fire Fighters Charity helps any serving and retired members of the UK's fire family to live healthier and happier. They provide empowering information, advice and support, helping the people they support to live healthier and happier including support with recovery from injury or illness. 

https://www.firefighterscharity.org.uk/

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The Choir with No Name

The Choir with No Name aims to empower as many homeless and marginalised people as possible to showcase their talents, build personal resilience and positive, joyful singing communities. 

https://www.choirwithnoname.org/

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Alzheimers Society

Alzheimer's Society is a care and research charity for people with dementia and their carers. They act as a vital source of support and a powerful force for change for everyone affected by dementia.

https://www.alzheimers.org.uk/

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Madlug

Madlug was founded in 2015 by Dave Linton.  He started Madlug and came up with our ‘Buy one, Wear one, Help one’ approach. With every bag purchased, a pack-away travel bag goes to a child in care. Madlug C.I.C sells luggage to raise funds for pack-away bags and Madlug Foundation Ltd  co-ordinates and delivers the bags to children in care.

https://www.madlug.com/

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StreetVet

StreetVet is a registered charity that offers free accessible vet care to pets belonging to those experiencing homelessness in multiple locations around the UK.

https://www.streetvet.co.uk/

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Singing Mamas

Singing Mamas are a national non-profit working across the UK. They train and support women to deliver singing that improves maternal mental wellbeing and work in partnership with health services to deliver specialist projects.

https://www.singingmamaschoir.com/

How we make an impact.

Demonstrating our impact to people and the planet

Social Change has always been committed to building a purpose-driven business. We measure our success by the lives that we impact, not simply by the usual business metrics such as share value and profit percentage.

Current vacancies

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Impact report.

Choosing the RIGHT business model.

Despite following B Corp for a number of years, we were guilty of always saying “next year”. This was largely because we kept our heads down and focused on the work. We knew we were doing good things and just kept doing it.

This is our first impact report after becoming a B Corp in March 2022, designed to offer transparency and accountability across our key impact areas. We hope you enjoy the read!

Download Now

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Our commitment.

What we have committed to do

We have committed to, and legally changed our business to focus on the following:

  • Delivering impact for our clients
  • Protecting our planet
  • Looking after our people
  • Looking after all people 

Our actions.

Some of the reasons we are a high-scoring B Corp. 

  • Our core work and 'being' is change-making. 
     
  • We are female-owned and female-led.
     
  • We have a purpose-driven mission, ethical policies in place, financial controls and good financial management.
     
  • We are transparent with employees and stakeholders. We share our budget and financials openly with the whole team. Salary bands are also transparent, and we pay the Living Wage as a minimum.
     
  • We have high-standard equality policies and ethical trading practices.
     
  • We make sure our job descriptions, individual personal development plans, and project reviews are tied to the social and environmental impact we want to see.
     
  • We undertake ‘Pro-Bono work and contribute to education, skills and learning by donating our time to delivering talks that aid change-making or learning. 

  • We look after data and protect privacy [Cyber Essentials accredited].
     
  • We encourage physical activity in our team and pay a contribution towards their gym/class membership.
     
  • We support good mental health and have improved our health benefits – introducing a counselling policy for when ‘life happens’. 
     
  • We are not involved in the production, operation, trade, or sale of alcohol, tobacco, gambling, firearms, weapons, munitions, pornography, payday, short-term or high-interest lending, mining, fossil fuels, nuclear power, hazardous materials, prisons, whole life insurance products, animal products or services, GMO and industries at risk of human rights violations.
     
  • We do not operate in conflict zones, sell data, market breastmilk substitutes, employ individuals on zero-hour contracts or operate in sensitive eco-systems.

The future.

We are not stopping there. We have a number of goals for the coming months and years: 

  • Deliver our 'happy people' project 
  • Sign the Better Business Act
  • Map our supplier impact
  • Review our policies to include the needs of people experiencing menopause
  • Explore further how we can support and promote neurodiversity in the workplace
  • Train members of the team in mental health first aid 
  • Increase employer pension contributions
  • Implement a minimum universal annual wage that goes beyond the Living Wage
  • 0% of waste to landfill
  • Reach Net Zero by 2030 

Webinars (UPDATED)

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Current vacancies

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Our next work break webinar

Just Keep Swimming: Sunk Cost Bias 

This webinar introduces 'Sunk Cost Bias', also known as the 'Sunk Cost Fallacy' which occurs when we continue to pursue something that we have previously invested great time, money or effort into, even if doing so may not benefit us in the long-run.

Join us on Thursday 24th November at 11am

Register now!

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Our previous work break webinars

Too Much of a Good Thing: Paradox of Choice 

From Mercedes Benz to Lidl, world-leading brands are finding that the power of choice might be overrated after all! This webinar introduces the 'Paradox of Choice' phenomenon whereby too many choices can cause us to experience dissatisfaction with the decisions we make.

Watch now!

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In Two Minds: Making Sense of Cognitive Dissonance

It can be very uncomfortable to hold conflicting beliefs and attitudes that do not align with your behaviour, so how do we seek to overcome this discomfort when it arises? This webinar will introduce you to Cognitive Dissonance and situations in your own life in which you might experience it. 

Watch now!

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Time for Change: The COM-B model

So you want to change behaviour? Identifying what needs to change is a crucial starting point for any behaviour change intervention, and there's no better way to do so than using the COM-B model. This webinar will provide an overview of the COM-B model of behaviour, which acts as a 'behavioural audit', identifying the necessary conditions for successful behaviour change to be enacted.

Watch now!

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The Power of People: Social Norms

It's no secret that we are heavily influenced by other people, from the clothes we wear, to the food we eat and even the words we use to communicate... but how can we harness the power of social norms to create positive and lasting social change? This webinar will explore the impact of social norms on human behaviour and how they can produce both desirable and undesirable outcomes for society as a whole.

Watch now!

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Follow the Leader: Authority Bias

This webinar will introduce you to Authority Bias, the tendency to attribute greater credibility and accuracy to information that comes from people in positions of authority or with perceived expertise.

Watch now!

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Fundamental Frameworks: An Introduction to MINDSPACE and EAST

This webinar provides overview of the MINDSPACE and EAST frameworks developed by the UK Cabinet Office's Behavioural Insights Team that can be applied to influence behaviour change and inform policy-making.

Watch now!

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None the Wiser: Understanding and Overcoming Unconscious Bias

This webinar explores what unconscious biases are and why they occur, as well as common unconscious biases that we often hold without realising. It also looks at the steps that can be taken to reduce the negative impact of unconscious bias on decision-making. 

Watch now!

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Launch Webinar: An Introduction to Behavioural Science

This introductory webinar will help you to understand what Behavioural Science is and how it can help you to produce positive change within your work, your relationships and yourself. 

Watch now!

Your bespoke training course

Current vacancies

A team of people taking part in a training exercise.

We have all heard that phrase: knowledge is power. And here at Social Change UK we really believe that knowledge gives you the power to change things.

Professional, engaging, innovative and inspiring. These are the key ingredients of all our courses. An industry expert delivers every course. Their talent and current experience in the field adds value as they can give you practical examples of how to apply theory to reality.

An Introduction to Behaviour Change (one-day)

This course is perfect for professionals who want to change attitudes and behaviours through their work. Popular in the health sector, behavioural change marketing, sometimes referred to as ‘social marketing’ has been used to reduce smoking prevalence, increase physical exercise incommunities and reduce teenage pregnancies. Local authorities have also used behavioural change marketing principles to engage more fully with the electorate and meet green and environmental targets (such as recycling). In the private sector, the same tools have been used to influence purchasing behaviour and understand consumer behaviour.

If your goal is to move and motivate people to change then this course is ideal for you. Suitable for professionals new to behavioural change marketing or social marketing.

This course covers:

1. How behavioural theory can be used to influence change
2. Getting to know your audience and the importance of generating insight
3. Behavioural goals
4. The concept of exchange inbehaviour change marketing
5. Working with the competition
6. Segmentation and targeting
7. Designing solutions using insight

Who should attend?

This course is ideal for professionals new to behavioural changemarketing/social marketing.

How long is the course?

One day

Behaviour Change – Advanced (one-day)

This practical course is for professionals who already understand and apply the principles of behavioural change marketing in their work but want to advance their knowledge and skill set in this field, especially in areas such as return on investment, developing commercial partnerships and behavioural science.

This course covers:

1. The success criteria for behavioural change marketing
2. Advanced behavioural theory and behavioural science
3. Research methods forgreater insight
4. Behavioural goals and measuring success
5. Return on investment and value for money
6. Shock tactics
7. Ethics
8. Commercial partnerships
9. Advanced segmentation and targeting
10. Service redesign and solutions design.

Who should attend?

If your goal is to move and motivate people to change then this course is ideal for you. Suitable for professionals who already understand and apply theprinciples of behaviour change marketing but want to learn moreor advance their knowledge and skill set.

How long is the course?

One day

Two people working together during a training course.

Our courses and workshops range from £695 for a 3-hour virtual workshop to £1,895 for a virtual course/workshop.

We can deliver courses in the workplace if you require. A small cost for travel is payable. Each workshop/ course can cater for up to 20 people.

Please email our team to enquire about available dates and to find out more. 

If you would like us to deliver a course outside of the UK, please contact us to discuss your requirements. 

How do I book?

If you would like to book a training course online or in your workplace, please complete the form below and a trainer will get back to you to discuss your preferred dates. 

Please note, dates sell out fast so please don’t delay.

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Webinars for Changemakers

Current vacancies

Changemaker Academy

Your online resource centre for delivering positive change

Welcome to The Changemaker Academy, a special ‘learning’ place created for people who want to explore how to make a positive difference to people and communities and deliver impact through their work.

Current vacancies

A group of people gather around a laptop watching a webinar on the screen.

Webinars

Insight-packed webinars you can watch on your work-break.

Learn about the core concepts of behavioural science and how to utilise that knowledge, to confront major public health issues.

Catch up on the first and second series today!

Watch

Kelly Evans smiling as she record an episode of the Tea With The Changemakers podcast

Podcast

Tea with the Changemakers is a podcast with changemaking at its heart.

Listen to our library of 15-30 minute episodes where one of our changemakers will interview a guest who we consider to be a changemaker - someone doing good. 

Listen

Changemaker Library

Resources and downloads.

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We have designed a range of online and workplace programmes to help you become a fantastic changemaker. Our courses have been designed to inspire change in you and others.

Designed with your goals in mind, our specialist courses in behaviour change marketing and behavioural science are built on the latest ideas and adapted to incorporate brilliant examples of how people in the real world have made a difference through their work.

Whether you are new to the field or looking to update your skills we can work with you and your team to create a tailored training course. Included in all of our courses is our 'after course care' service which means you can continue to learn even after your training course is completed.

Create your bespoke course

Using our business as a force for good

Current vacancies

We are certified!

Social Change is proud to announce it is a Certified B Corporation®!

We were officially certified in March 2022 and scored 109. Most businesses score between 40 and 100, with 80 points required to become certified. A score of over 100 is considered outstanding.

“Every decision we make, no matter how small, is made with an eye on the wider impact

A group of people put their hands together.

What are B Corp businesses?

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must: 

  • Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing a robust risk review. 
  • Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders.
  • Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab®’s website.  
     

FIND OUT MORE ABOUT B CORP BUSINESSES

“We’re in good company with some of our favourite brands like Patagonia, Gousto, Innocent and Rubies in the Rubble - who are all certified B Corps

Our B Corp plaque.

An independent assessment. 

B Corps are independently assessed to ensure the highest standards of social and environmental performance are met. The certification process is rigorous - taking up to a year to qualify. The assessment is continually updated and made harder, taking into account the way the world is changing.

Read our Impact report [2022].

Being a B Corp business proves we’re not just in for the money. It’s reassurance that we’re an authentic agency that has the right intentions. 

Read our impact report

Download

Current vacancies

Our Values

Current vacancies

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Using data and uncovering insight to influence change.

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Helping businesses to become meaningful members of the global community, not external agencies void of influence or impact. 

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Changing attitudes and behaviours by inspiring, influencing and encouraging action in people and communities through creative campaigns and dedicated change programmes.

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Co-designing and collaborating with people for people. 

Our values.

Our values represent what Social Change UK stands for as a business, a corporate citizen and employer. We live and breathe these values and we will continue to be inspired by them everyday.

Our core values

We are changemakers

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Passionate

You are passionate about the world around you and making positive change. 

You care about what you do and are committed to work with purpose. 

You are proud of who we are, believe in what we do and deliver your best work every day. 

You have fire in your belly. You won’t stop learning and growing. 

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Driven

In a world of social issues you are a powerful force for good. You actively work with purpose to create and
deliver change. 

You don’t just wait for change to happen, you make it happen. 

You are open to, and actively seek opportunities to develop as a person and
a changemaker. 

You strive to be your best for yourself, your colleagues, clients and the people whose lives we change. 

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Integrity

This isn’t just another job. You really care about the work you do and deliver. 

You don’t just do it for the gram. You believe in change and making a difference in society, not just making yourself look good. 

You do what you do for the right reasons. You care about doing the right thing even if it’s not ‘the norm’.

You live the change and practice what you preach not just between 9 and 5. You have a strong social conscience for the world around you. 

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Creatively Courageous

You are a creative thinker AND doer.

You think differently and always keep
an open-mind.

You are a problem solver in all that
you do. 

You are brave and not afraid to push the boundaries. You are a visionary. 

You break the mould, you challenge ‘the norm’ and break taboos to make the world better.  

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Insight-led

Everything you do is with understanding, insight and behavioural science at
it’s heart. 

You are led by the people we are helping, you uncover the truth to create the lasting change that is needed. 

You don’t assume, you actively listen to people and walk in their shoes to understand what truly makes our audiences tick. 

You spark the conversations and learn from them, you co-create not dictate. 

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Collaborator

You make it your business to know and care about what is happening across our organisation, you value and recognise all changemakers and the part they play. 

You are resilient and willing to help, even when out of your comfort zone. 

You are an expert communicator, with colleagues, clients and the communities we serve. 

You are mindful and considerate of the changemakers around you. You understand that together we are stronger. 

Accessibility Statement

Current vacancies

Accessibility and considering the needs of our audience is important to us. Although we are not specifically required to provide a website that adheres to a WCAG 2.1 guideline standard, as an organisation we understand and are fully committed to providing content that is accessible to all.

Our website, relaunched in 2019, has been designed to be highly inclusive for visitors of all abilities. We consult the WCAG 2.1 guidelines and make every effort to monitor and update all our content with accessibility in mind.

  • When using our website, you should be able to:
  • change colours, contrast levels and fonts
  • zoom in up to 300% without the text spilling off the screen
  • navigate most of the website using just a keyboard
  • navigate most of the website using speech recognition software
  • listen to most of the website using a screen reader

Throughout our website, we have used simple, easy to understand language in our content, with limited use of abbreviations or acronyms.

We are aware that a number of aspects of this website are not yet fully accessible in accordance with the WCAG2.1 guidelines, including:

  • Some colour contrast, particularly where images are used with a colour overlay might be slightly below the recommended colour contrast ratio
  • Some text labels on buttons are not easily distinguishable for each button i.e. some buttons include the same text such as ‘read more’
  • Some downloadable PDFs before 2018 are not fully accessible for use with screen reader software
  • Some videos on our website might automatically play without request
  • Some videos might not have transcripts and captions

Found a problem? Let us know!

Whilst we are making every effort to make sure our website is accessible to all, we understand that may still be a number of areas which can be improved. We are happy to receive feedback on our website usability which could help other future website users to navigate our site quickly and easily.

If you would like to report any issues with website accessibility, please contact our team using the details below.

If you require any information that is displayed on our website in a different format, please contact:

hello@social-change.co.uk

or call: 01522 775060

Website accessibility

Current vacancies

As a leading social research, design and marketing agency, human behaviour and insights are at the heart of everything we do. We believe strongly in inclusivity for all, that's why we help to design campaigns, brands and websites for audiences from all walks of life, backgrounds and abilities. As a public sector organisation it's your responsibility and in many cases, a legal requirement, for your website to be accessible to everyone. This includes not only your target audience but also your employees. By making your website accessible you are ensuring that people with any form of disability can use it in the way that you intended.

Our expert team have a background in UX and UI, coupled with our expertise in behavioural science and research, we create brilliantly designed purposeful, useable, websites. If your website hasn't been designed with accessibility in mind we can still help. Our team use a series of methods and techniques to conduct a full accessibility audit of your website to industry recognised standards. You'll receive a comprehensive report on the required actions to get your site fully compliant to WCAG AA standards. 

What is accessibility?

Website accessibility refers to the extent to which your website can be used by all people, regardless of disability type, or severity of impairment. However, it doesn’t just cover people with impairments or disabilities; accessibility also takes into account variables such as personal circumstances, device, even location.

Currently, in the UK 1 in 5 people (20%) have a disability in the following areas - visual, hearing, motor or cognitive.

This includes those with:

  • Impaired vision
  • Motor difficulties
  • Cognitive impairments or learning disabilities
  • Deafness or impaired hearing
  • Temporary disabilities or injury which inhibits the ability to navigate a website.
A disabled website user using a braille keyboard

Do I need to be compliant?

New regulations set out in 2018 states that all public sector organisations have a legal requirement to make sure their websites and apps meet a minimum standard for accessibility. If your website is not at the required standard for accessibility, you are breaking the law. This applies to all current and future websites.

The Web Content Accessibility Guidelines (WCAG) AA is now a requirement for all public sector websites to ensure that web content is accessible to people with disabilities around the world.

How do I know if my website is accessible?

There are four key principles which your website should follow in order to be accessible:

Perceivable – Information should be presented in a way that all users can understand.

Operable - The user interface and navigation must be fully operable, meaning the interface can’t require interaction that a user won’t be able to perform.

Understandable - The content and user interface must be clear, so that users can understand the information being communicated as well as operating it.

Robust - Content should be robust enough so that it can easily be interpreted by a wide variety of user agents including assistive technologies such as screen readers.

Want to know more? For more information on accessibility and the requirements for your website download our free guide.

What’re the benefits?

  • Minimise reputational and financial risk
  • Positive brand reputational value
  • Maximising the audience for your services
  • Improved search engine optimisation (SEO)
  • Optimisation across multiple devices including smartphones and watches.

How we can help.We will carry out a sample audit on your website to identify areas where standards aren’t being met and to identify areas where improvements could be made. Our sample audit uses a combination of automated and user testing methods to assess your website against the WCAG criteria. We then produce a comprehensive report on the findings outlining areas of non-compliance, areas for improvement and offering guidance on how to rectify the issues to ensure legal standards are met. 

How we are conducting research during COVID-19

Current vacancies

Introduction.

The COVID-19 pandemic has led to many changes – including how we connect with each other and how we live our everyday life. For our research team and behaviour change experts at Social Change UK, change is, by definition, something we embrace and take in our stride. We see change as an opportunity to build on and improve what we do – an ethos we are applying to how we work due to social distancing.

Although there’s a shift away from in-person research (which might not always be possible or indeed appropriate in any given situation), that doesn’t mean the research has to stop! We have been implementing and embracing a range of research methods across all our live projects, which has allowed progress to be made and has in many instances led to deeper, richer and more valuable insights to help understand people and their behaviour that isn’t always possible when applying in-person research methods. 

We have highlighted some of the alternatives we’re utilising in place of in-person research methods, along with the increased benefits and value they’re providing to our projects and ultimately to our clients. 

Interviews.

In place of in-person interviews, we are using telephone interviews or video interviews (interviews via video call/ online).

Telephone interviews, we know from experience, enables:

  • Participants to feel more relaxed when talking to interviewers, as there is an increased degree of anonymity talking via the telephone rather than face-to-face. This often supports participants to feel able to open up about their experiences and views on subjects which might be more sensitive, taboo or difficult to talk about than would perhaps be possible in-person;
  • The creation of an environment which allows for more natural pauses and delays than would perhaps feel ‘comfortable’ for participants doing in-person interviews, proving the potential for participants to have the space during the interview to reflect on their experiences and views before answering;
  • The interviewer to really focus on what participants are saying by removing all external senses except audio from the research process to pick out important details quickly from the interview.  

Video interviews, we know from experience, allow us to:

  • Focus in real-time on what participants are saying as well as their body language to explore key points in more detail as videos can be re-watched in the analysis stage to bring to light any deeper insights from observing body language;
  • Enable participants to feel more comfortable as they are in familiar surroundings at home, in a space that feels safe and secure rather than an unfamiliar environment;
  • Set an interview date and time that works best for each participant (as they don’t have to get to a certain location for a certain time) to further increase the ease for them to take part and maximise their engagement with the interview. 
A man running a virtual focus group using a video call.

Focus group and workshops.

In place of in-person focus groups, we are utilising the world of virtual (online) focus groups.

We know from experience that virtual focus groups mean:

  • Geographical location is no longer a barrier – in-person focus groups are set within defined geographical boundaries to be able to travel to a focus group venue. Virtual focus groups are open to anyone within our overall target audience group, no matter the location or distance;
  • Participants are able to take part with as much anonymity as they find comfortable (i.e. turning their video functions off) which can increase the authenticity of experiences and views shared without ‘self-censoring’ to fit into emerging group norms;
  • We are more able to involve more ‘peer’ co-facilitators to take part in digital focus groups to encourage and enable engagement from more ‘hard to reach groups’ and those who may find it easier to speak to people they know and trust;
  • Less commitment requirements to take part – participants can do so from their own home or workplace/ place of choice, leading to improved recruitment rates and ensuring that a wider range of people are able to take part with barriers to participation reduced.

Surveys.

In place of in-person surveys, we are offering telephone assisted surveys and increased use of online surveys.

Telephone-assisted surveys mean:

  • We can still provide one-to-one support to participants to complete a survey (who may find it difficult for a number of reasons) but with an additional advantage of putting less perceived ‘expectation’ on someone to complete a survey quickly than would be implicit with in-person surveys;
  • Participants have more opportunity to take part in a survey at a time that is convenient for them (as interviewers can arrange a phone call at any time), thereby increasing participants’ ability to take part and reduce drop-off rates or non-completes.

In-person ethnography.

In place of in-person ethnography, we are using digital ethnography (via bespoke platforms such as Web Creator Suite) and have so far found the benefits of this method to include:

  • Increased flexibility for participants to fit observation of their lives and completion of ethnographic activities into their own day (without needing to make any adjustments for in-person observers) which can lead to more natural, authentic and increased ability to observe peoples’ experiences and behaviours in their natural setting (as with in-person ethnography), but to extend the timeframe and extent to which this is possible as digital methods are less resource and time intensive to set up and implement, meaning ethnographic study can take place over a longer timeframe and yield greater insights;
  • Allow ethnography to take place and be recorded and observed beyond the ‘pre-determined’ limits of in-person ethnography, for example as soon as participants wake up or as they go to bed, allowing deeper exploration of their lives and behaviours;
  • Digital platforms have timers and reminders to help support participants to complete ethnographic activities in full and minimise drop-off rates.    

Conclusion.

We have considerable experience in undertaking research using a vast range of research methods, and at this time we are embracing technology as alternatives to in-person methods to ensure research can continue and projects are not put on hold.

We will not simply opt for a digital or telephone version of the method we may have originally planned to do in-person if we don’t think it is appropriate. We always apply our expertise and knowledge when designing your research methodology and we will opt for the methods that we feel will uncover the insight you need. In person research doesn’t always mean better outcomes – which we have proved with many of the projects we have been delivering during this pandemic. Regardless of the situation we will always tailor the most suitable alternative method (or a mix of methods) to address the key research questions and address the project requirements.

Our research team are excited to be continuing to offer high-quality research and use our skillset to help uncover the insights that support and lead to positive social change – it’s the essence of what we do both now as the world is adjusting to new ways of working and into the future.  To find out how we can help with the research you require, contact our research team via:

hello@social-change.test or 01522 775 060. 

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I may have chewed up the power cord...

The page you are looking for might not be ready for you yet, or perhaps the link is a little out of date. If you have landed here after following a link on our site, let us know so that we can fix the problem.

Make change happen here instead:

Be on the podcast

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A podcast episode being recorded.

We are always looking for people to join us on the podcast - either on a discussion panel debating a specific topic or burning issue. Or perhaps you are an inspiration to others – or could be if only your story was heard? We would love to interview you on your remarkable work, determination, passion or pride to make positive change happen.

If you are a little shy or modest, maybe you know a changemaker who would be a great guest on the show. Why not nominate them? Storytelling is a powerful tool for change, and we want to hear your story – or theirs. Have you or someone you know made a difference in work and life? Have you helped to change a law or campaigned for something to change? What was your experience? Did you make it happen? If not, why not?

Cookie policy

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This site, www.social-change.co.uk, uses cookies to provide you with a good user experience when you use and browse our site, as cookies help allow us to improve our site. By continuing to access and browse our site, you agree to our use of cookies.

A cookie is a small text file containing information that a website transfers to your computer's hard disk for record-keeping purposes and allows us to analyse our site traffic patterns, if you agree to use of cookies. A cookie cannot give us access to your computer or to information beyond what you provide us. If you disable cookies, you can still view the publicly available information on our website.

We use the following cookies:

Strictly necessary cookies: These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site.

Analytical/performance cookies: These cookies allow us to recognise and count the number of visitors to our site and see how visitors use our site. These cookies help us to improve the way our website works. The types of individual cookies we use include Google Analytics (to distinguish users), and Hotjar (this cookie ensures that your behaviour in subsequent visits to the same site will be attributed to the same user ID).

User experience cookies: These cookies are used to improve your user experience by enabling the site to ‘remember’ you and distinguish you from other users, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). They enable you to navigate between pages efficiently, storing your preferences and generally improve your experience of the site.

Session cookies: These are also known as ‘temporary cookies’ and help the site to recognise users and the information provided when they navigate through a website. These cookies only retain information about a user’s activities for as long as they are on the site. Once the web browser is closed, the cookies are deleted.

Please note that third parties may also use cookies, over which we have no control. [These cookies are likely to be analytical/performance cookies or targeting cookies].  If you do not want us to use cookies as we have outlined above, or if you change your mind after having consented to our use of cookies, you may delete and block cookies on this site via your browser. If you use your browser settings to block all cookies (including essential cookies) parts of our website may not work.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the site.

Tea with the
Changemakers

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Andy and Max recording in the pod.

Launched in 2022, Tea with the Changemakers is fast becoming essential listening for people from all over the world who want to make a difference.

Inclusive, informative and with unquenchable optimism, each 20-to-30-minute episode takes a deep dive into the way tenacious leaders are tackling the challenges of the day and bringing hope to those without voices.

Tea with the Changemakers is presented by hosts Kelly Evans and Andy Senyszyn. Our specially selected guests include CEO’s, founders, charity leaders, business leaders, activists, campaigners and more. From Beirut to Canada, we have sought out engaging speakers and fascinating stories with a universal relevance for those of us with a thirst for doing things differently.

Recent guests include Kate Lee, CEO of Alzheimer’s Society; domestic violence campaigner, David Challen, HIV activist, Mercy Shibemba; and founder of The Silver Line Helpline and Childline, Dame Esther Rantzen.

Terms and Conditions

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There are always T&C's.

We've got a few pages I'm afraid. But they are important and in place to protect you and us and to help make positive change happen. So please download and read (over a cuppa) and then we can get cracking and do some really cool stuff together. 

Copyright.

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In short, don't copy us.

This website and its content is copyright of Social Change Ltd. All rights reserved.

Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:

  1. You may print or download to a local hard disk extracts for your personal and non-commercial use only.
  2. You may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material.

You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

The legal stuff.

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Privacy policy 

Owner

Social Change UK, whose principal place of business is at: First Floor, 29- 31 Mint Street, Lincoln, Lincolnshire, LN1 1UB, United Kingdom

Your Privacy

At Social Change UK, we are committed to maintaining the trust and confidence of our visitors to our website. In particular, we want you to know that Social Change UK is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. We just don’t do that sort of thing. But just in case you don’t believe us, in our Privacy Policy, available on request, we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.

Collection and use of personal information

Personal information means any information that may be used to identify you, such as, your name, title, phone number, shoe size, email address, or mailing address. In general, you can browse our website without giving us any personal information. We use several products to analyse traffic to this website in order to understand our visitors’ needs and to continually improve our site for them. We collect only anonymous, aggregate statistics. For example, we do not tie a specific visit to a specific IP address. However, if you sign up to receive our news, we will ask you to provide us with your name and email address. If you use our project planner, we will ask you to provide us with some information in order to discuss your project with us. 

Use of Cookies

A cookie is a small text file containing information that a website transfers to your computer's hard disk for record-keeping purposes and allows us to analyse our site traffic patterns. It does not contain chocolate chips, you cannot eat it and there is no special hidden jar. A cookie cannot give us access to your computer or to information beyond what you provide us. Most web browsers automatically accept cookies; consult your browser's manual or online help if you want information on restricting or disabling the browser's handling of cookies. If you disable cookies, you can still view the publicly available information on our website. If you are using a shared computer and you have cookies turned on, be sure to log off when you finish. Else you’ll get crumbs. 

Read our cookie policy here

Pixel & Email Tracking 

tracking pixelconversion pixel, or retargeting pixel is a code snippet that is added to a website to collect data about website traffic, conversions, user behaviour, and other marketing metrics. They are usually placed within web pages, online ads, or emails. A tracking pixel is triggered when, for instance, a web page is loaded in the browser. 

Social Change uses data collected from tracking pixels to improve communications and marketing activities. Data gathered from pixel tracking is stored securely within our CRM system and is not shared with any third-party providers. 

We track all emails that we send that are external to our team. This can include emails with attachments, sometimes with financial information included. Where possible and appropriate we will password protect and encrypt what we need to send. We track these emails in order to monitor the amount of traffic they generate for our website. This tracking allows us to individually track whether recipients have opened the email and clicked on any links and, if so, which links. We use this information on a personal level to deliver targeted communications and on a wider level to analyse and enhance the open and click rates of our emails. Please be assured that your data will be stored securely on Social Change’s CRM system in accordance with UK Data Protection Legislation. Access to your information is restricted only to Social Change staff. 

Links to Other Websites

Our website contains links to information on other websites. Most links to external websites are found within the 'latest' section of our website such as links to sources we reference in our material and news websites. On websites we do not control, we cannot be responsible for the protection and privacy of any information that you provide while visiting those sites. Those sites are not governed by our Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Access to Your Personal Information

You are entitled to access the personal information that we hold on. Email your request to hello@social-change.co.uk. An administrative fee may be payable (please note, we accept cake).

Updating Your Personal Information and Unsubscribing

You can unsubscribe to general mailings at anytime of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing hello@social-change.co.uk

Your Consent

By using our website, you consent to the collection and use of the information you provide to us as outlined in our Privacy Policy. We may change our Privacy Policy from time to time and without notice, so make sure you check back occasionally. If we change our Privacy Policy, we will publish those changes on this page. If you have any questions or concerns about our collection, use or disclosure of your personal information, please drop us a line at hello@social-change.co.uk

Thanks for reading all the way to the end. For that, you deserve real cookies. 

Accessibilty

The Social Change UK website is compliant with WCAG AA accessibility standards. Accessibility and considering the needs of our audience is important to us. Our website, relaunched in 2019, has been designed to be highly inclusive for visitors of all abilities. We consult the WCAG 2.1 guidelines and make every effort to monitor and update all our content with accessibility in mind.

Read our accessibility statement

About Social Change.

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We are changemakers. We exist to take on the tough social issues; opening the "too difficult box" when everyone else has shut the lid. Why? To help fellow changemakers like you bring about positive social change.  

We are proud to say we have saved society millions through groundbreaking research and award-winning campaigns and change programmes and we have helped businesses and brands to deliver profit with purpose.

Our formula for success:

  • We use data and uncover insight to understand people and influence change;
  • We help businesses to become meaningful members of the global community, not external agencies devoid of influence or impact;
  • We change attitudes and behaviours by inspiring, influencing and encouraging action in people and communities through creative campaigns and change programmes;
  • We co-design and collaborate with people for people.

Our Story

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Project Planner

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Contact

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Meet the
changemakers.

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We exist to help you make sense of the world

 

more here

 

more here 

Useful
stuff for
changemakers.

Get the latest insights and other interesting
changemaker stuff in your inbox.

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Our Clients

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Awards

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Work that delivers change.

Feel Inspired: Play Showreel

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Social Good Projects

Check out our social good projects.

We create meaningful digital products that connect with people and make positive change possible.

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We're looking for creative thinkers.

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We are not currently hiring at the moment. However, we invite you to send us your details if you think you would be a great fit for Social Change.

Why work for us

The benefits.

We have a few perks, but we don’t offer them to make people happy. Our work does that. But in addition to interesting and potentially life changing projects to work on, we offer our team the following:

  • Training and professional development
  • Career planning
  • 50% Contribution towards gym membership or sports club fees. Because we support and encourage a healthy lifestyle. 
  • Social activities and fun team events (We like a good bake off!)
  • Mentoring and coaching
  • Nest pension scheme
  • Family-friendly policies
  • Flexible working
  • Birthday day off
  • 33 days annual leave a year
  • Perkbox [national discount membership scheme] to help the monthly salary go further
  • Live Like Loyalty [local discount membership app] with money off at local businesses

Our core values

We are changemakers

A hand holding the earth.

Passionate

You are passionate about the world around you and strive to make positive change possible. 

You care about what you do and are committed to work with purpose. 

You are proud of who you are, believe in what we do and deliver your best work every day. 

You have fire in your belly - you never stop learning and growing. 

A fist pumping in the air.

Driven

In a world of social issues you are a powerful force for good. You actively work with purpose to create and deliver change. 

You don't just wait for change to happen - you make it happen.

You are open to, and actively seek opportunities to develop as a person and a changemaker. 

You strive to be your best for yourself, your colleagues, clients and people whose lives we change. 

A shield.

Integrity

This isn't just another job. You really care about the work you do and deliver. 

You don't just do it for the gram. You believe in change and making a difference in society, not just making yourself look good. 

You do what you do for the right reasons. You care about doing the right thing even if it's not the 'norm'.

You live the change and practice what you preach not just between 9 and 5. You have a social conscious for the world around you. 

A lightbulb being illuminated.

Creatively Courageous

You are a creative thinker AND doer. 

You think differently and always keep an open mind. 

You are a problem solver. 

You are brave and not afraid to push the boundaries. You are a visionary. 

You break the mould, you challenge 'the norm' and break taboos to make the world better. 

A magnifying glass showing statistics.

Insight-led

Everything you do is with understanding, insight and behavioural science at its heart.

You are led by the people we are helping, you uncover the truth to create the lasting change that is needed.

You don't assume, you actively listen to people and walk in their shoes to understand what truly makes our audience tick. 

You spark the conversations and learn from them.

You co-create - not dictate. 

Two hands making contact.

Collaborator

You make it your business to know and care about what is happening across our organisation, you value and recognise all changemakers and the part they play. 

You are resilient and willing to help, even when out of your comfort zone.

You are an expert communicator - with colleagues, clients and the communities we serve. 

You are mindful and considerate of the changemakers around you. You understand that together we are stronger. 

Where change happens

Social Change HQ

Two people sat in the pod doing a podcast wearing headphones.
Three people stood around computer screen talking about work.
Social Change and Alzheimer's Society holding a giant fundraising cheque
Two people sat at their desk working at their computers opposite each other
Rachel presenting a powerpoint with Anna in the meeting room
Two people stood smiling for the camera.

Services to
change the
world.

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Our team

365 days of the year we're a group of inclusive and open people, looking to do good.

Meet the team

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Social Change
Starts Here.

Looking to create meaningful change?
We can help research, design, market, and deliver your campaigns.

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Looking to change the world for the better?

If you want to understand people, inspire action, and change human behaviour, we can help you apply behavioural science and deliver creative strategies for health, environmental, business, crime, education and skills related challenges.

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Project Planner

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