20mph Consultation Campaign.

Reducing speeds in Kingston Town’s Neighborhoods.We worked with the borough of Kingston Upon Thames to create a campaign spanning print and digital mediums that hoped to make their residential roads safer.

What we did:
  • Creative design and advertising
  • Community engagement
  • Social marketing and behaviour change
An illustrated 20mph sign sits beside the text: 'Have your say on proposed 20mph speed limits'.
Four campaign infographic designs used on social media.

The mission.

Ensuring safer streets for all.The Borough of Kingston enlisted our help with creating a campaign that would raise awareness of the benefits of implementing a 20mph speed limit on all residential roads in the Borough. The campaign would need to engage their target audience to make sure that the residents have a good appreciation of the campaign’s messages and goals as well as communicate that they would like their input too.

An outdoor campaign poster at a train or bus stop.

The campaign.

We delivered a variety of bold and clear campaign materials to help spread the word, these ranged from Postcard flyers, Infographics for social media and on-street advertising. The printed materials utilised bright and colourful imagery of a speed sign made up of the pedestrian imagery of buses, cars, roads and scenery while the social media posts made use of recognisable landmarks and multiple modes of transport to convey the campaign’s messages in creative ways.

A person holding a phone displaying a campaign infographic.
The front and back of a campaign postcard flyer.

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