JustBe
We worked with Croydon Council to deliver a lifestyle behaviour change programme in the borough.
More +We worked with Hertfordshire County Council to create a campaign to support adults (aged 50+) to increase their physical activity levels.
Hertfordshire County Council wanted to create a campaign to encourage and support older adults (aged 50 plus) to increase their physical activity levels. We were tasked to create campaign brand designs and conduct user testing with older residents to gather their views and feedback. This would help to shape the development of the final campaign concepts and campaign brand.
We undertook a scoping exercise to gather relevant information, insights and ideas to support the development of the initial concept ideas and messaging. We also conducted a focus group with older residents in Hertfordshire to explore what being active meant to them, their motives and incentives to engage with the campaign, and to gather feedback on the concepts and messaging.
The brand included the message ‘It’s never too late’ with the strapline ‘so let’s give it a go’, to motivate people to try new things. We designed posters and social media posts utilising community ‘champions’ to demonstrate various activities, alongside leaflets and an activity planner with ideas to join in to help older people increase their activity levels.
We worked with Croydon Council to deliver a lifestyle behaviour change programme in the borough.
More +Using research to help professionals and stakeholders understand what factors influence changes in weight in primary school children and want needs to change to reverse child obesity.
More +Through using animation we brought storyboards created by young students to life, to help promote positive mental health in young people.
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