Jiggle Wiggle
By using research and insights we created a social marketing and behaviour change campaign to encourage Derbyshire residents to look after their sexual health.
More +PrEP is a pill you take everyday to help protect you from HIV - the campaign aims to educate on how those who are eligible can access it, and how it can help protect them from HIV. We worked with Derbyshire Community Health Services to create a sex-positive campaign that aims to break the stigma and encourage conversations around HIV and PrEP.
Increase awareness of PrEP.
Our goal was to create a suite of creative designs that engage the target audience by raising their awareness for PrEP. The campaign aimed to encourage people to learn more about what PrEP is, if they are eligible for it, and asked them to seek out help from their local sexual health clinic to find out if it is the right option for them.
We reviewed pre-existing research and knowledge to capture behavioural insights into attitudes, behaviours and experiences relating to PrEP. The research review helped highlight six key insights used to develop the final creative. It helped identify key issues that needed to be addressed with the designs and helped ensure that the artwork resonated with the audience.
Using what we learned, we designed a suite of creative artwork and delivered a marketing campaign across social media, outdoor advertising, and via the website. The campaign included bespoke designs for each target audience group to encourage engagement with the campaign. The tailored creative ensured each group were delivered language and designs that would resonate with them. This helped them to feel more connected to the campaign and more likely to engage with content or take action.
The campaign will continue to be rolled out over the coming month by Derbyshire Community Health Services to reach as many people as possible.
By using research and insights we created a social marketing and behaviour change campaign to encourage Derbyshire residents to look after their sexual health.
More +Research to understand the motivations and barriers to people with a high risk of developing Type 2 diabetes accessing support.
More +Using social marketing and behaviour change to create a campaign which encourages the general public in Lincolnshire to carry out 5 key acts to look after themselves and their NHS.
More +Enter your email address below to access the Academy and our Webinars