The aim of this campaign is to alleviate pressure on A+E & GP surgeries by reducing the number of inappropriate visits & to raise awareness of the wealth of alternative urgent care services available to residents in Sheffield.
A campaign to encourage residents in Sheffield to consider all routes to urgent care before going to A+E / to their GP.
Sheffield NHS Commissioned Social Change UK to undertake a full social marketing campaign which used insight from new and existing research to inform a campaign targeted to residents of Sheffield to reduce the number of inappropriate visits to A+E & GP surgeries in the city.
Understanding residents attitudes and behaviour surrounding accessing urgent care services in the city.
For this project we lead with analysis on a combination of existing and new data gathered through a survey & interviews targeted to residents of Sheffield, ensuring data was collected from client specified key groups. We identified several insights surrounding; awareness, knowledge of, and use of urgent care services within the city. This insight informed our design and marketing strategy.
We commenced a multichannel marketing campaign targeting residents in Sheffield which encourages residents to consider all their options to urgent care treatment before making a GP appointment or attending A+E. It also highlights less known urgent care services such as GP Hubs, Pharmacies, Walk-In Centre and Minor Injuries Unit, to raise awareness of the services and what issues they can treat.
