20mph Consultation Campaign.
We worked with Kingston to create a campaign spanning print and digital mediums to make their residential roads safer.
More +
The mission.
Purpose‑led communications that create impact
Our mission is to support British Gypsum’s internal teams to communicate social value activity clearly, credibly and consistently. Acting as an extension of the team, we help ensure community initiatives are visible, well‑understood and aligned to local needs.
This includes supporting environmental, charitable and safety‑focused programmes - from fundraising and biodiversity projects to education and public safety – with communications that build trust, encourage participation and deliver meaningful outcomes for communities.
The research.
Measuring and maximising social value
Our approach is grounded in proportional insight and evaluation. In partnership with British Gypsum, we developed Neighbourhood Scores, delivered Social Return on Investment (SROI) reporting, and identified where activity could generate the greatest local benefit.
This combination of qualitative insight and measurable outcomes now underpins how we work today, helping British Gypsum prioritise initiatives, shape stronger partnerships, and lead with impact by clearly demonstrating the social and environmental value created at each site.
What we did.
Integrated support across programmes and partnerships
We provide a full marketing, PR and design service including content creation, press writing and distribution, social copy and graphics, social media management, campaign delivery, stakeholder engagement, partnership working and charity fundraising support.
Our work spans charity yearbooks, stakeholder guides, event materials, fundraising campaigns, MP visits and place‑based community projects. In recent years, this has also included supporting education and safety initiatives such as the Saint‑Gobain School Vehicle Safety Programme, helping turn complex messages into clear, practical learning.
The impact
Our work has helped British Gypsum translate social value commitments into measurable, on-the-ground impact, strengthening community relationships, unlocking funding for charities, and supporting long-term environmental and education outcomes.
From biodiversity projects to the School Vehicle Safety Programme, initiatives are not only delivered but understood, driving behaviour change, improving safety awareness, and creating lasting value in the communities surrounding each site.
Over £240,000
invested in local communities
71+
community causes supported
£33,000+
raised for CRASH
6 communities
supported every year since 2020
