Social Research

Insight. Ideas. Impact.

Read more about it below

Social Research

About our research services

Our research specialises in people and society - examining attitudes, assumptions, behaviours, beliefs, trends and rules. We don’t just focus on what people do, but why they do it and how we can influence them. We believe that by truly understanding people and finding out what makes them tick is key to developing products and services that people want and need.

Insight is powerful.

Research can help you:

  • Understand your audience
  • Innovate
  • Evaluate success
  • Build a case for future projects
  • Solve problems
  • Understand your competition
  • Gain competitive advantage
  • Test your products or campaigns
  • Optimise your strategy

Let's explore.

Here are some services we can offer you.


A one-size-fits-all approach is no longer viable. Segmentation allows you to identify your target audiences and where to focus your resources. We are experienced in analysing a mixture of data sets to identify key audiences helping you to develop strategies, programmes, and marketing campaigns.

Understanding your customers

Business or not for profit, we must understand our customers more if we want to deliver impact. We can work with you to develop a research or engagement programme to better understand your customers, find out what your customers value and work with you to turn this insight into a strategy to meet customer wants and needs.

Campaign evaluation

A strong background in campaigns and communication means we understand the importance of evaluation. We use a blend of analytics, metrics and insight to evaluate the success of a campaign. Our benchmarking and evaluation dashboards help you discover if a campaign worked or not and we provide recommendations with every report to help you celebrate success or do more – and better in the future.

Rapid Evidence Assessment (REA)

Sometimes you might need a quick research report on a particular topic or issue to help you make a commissioning decision or support a business case for the introduction of a new product or service. It could be evidence on health seeking behaviours, user engagement online, or the best methods to engage a community of interest. Whatever evidence you are seeking, we are able to deliver a fast report and portfolio of evidence to help you make the best decisions.

Programme and service evaluation

With experience in independent evaluations, we are able to review the performance of your programmes and services by conducting research with stakeholders, customers, and service users. We can help you at all stages of a contract and we have helped organisations to ‘turn around’ failing services.

Needs assessment

We can carry out a needs assessment to determine priorities, help you make organisational improvements, or allocate resources effectively. A needs assessment involves determining the needs, or gaps, between where the organisation envisions itself in the future and the organisation’s current state. We will then help you to develop a plan of action to address the needs (or closing the gaps) to bring your organisation closer to its desired future state.

Feasibility study

These studies can run alongside a needs assessment or stand-alone. A new idea will often be introduced to your target audience but they might not be receptive to this. Through customer engagement, we are able to run the FSA test. The FSA test (Feasibility, Suitability, Acceptability test) can highlight whether new customers and service users will respond to a new offer.

Research to influence

We are passionate about researching tough issues to better society. Our research has helped commissioners buy the right services (or in some cases, de-commission services), change national policies and influence policy making decisions at a local level.

Research methods

Here are some of the research methods we use

  • Co-creation
  • Focus groups
  • Observation
  • Telephone interviews
  • Online groups/ online research
  • Surveys
  • In home interviewing
  • Postal surveys
  • ...and many more!
  • Creative workshops
  • Group discussions
  • Depth interviews
  • Exit surveys
  • Family immersion
  • Panels
  • In store interviewing
  • Mystery shopping