Digital Marketing
Currently, we as consumers, are served up adverts - over 300 a day on average. Usually these adverts, sometimes targeted to appeal to our interests and lifestyle, will largely be aimed at a large segment of people. Not very personal. But all that is about to change. Advertising is about to get very personal.
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Digital Marketing
This is not a blog about the Dark Web. Today we are talking about Dark Social and why you can't ignore its power...
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Research underway in partnership with Design Council
Today we have launched a new research project in partnership with Design Council to explore the barriers that stop built environment professionals from creating healthier places through their work.
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Digital marketing focus
Thinking of creating a video? We have some pointers to help you get started.
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Digital Analysis
WARNING: GRAPHIC CONTENT. DrinkAware released a video titled "Stay with your pack" in September of this year. When viewing this video I took a step back and looked at all different types of drinking adverts. Only one topic of advert kept the same theme, structure and tone in most of their videos, drink driving. I set out to answer one simple question, why?
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