Why and how to use video in research
Video is a powerful tool and should be utilised in research where appropriate.
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We worked with Public Health Wales to identify attitudes, beliefs and behaviours towards alcohol.
In North Wales harm caused by alcohol is rising – and this has had an impact on local communities, police force resources and the NHS.
Public Health Wales asked us to conduct research to identify attitudes, beliefs and behaviours towards alcohol. In addition, we set out to identify barriers to responsible drinking and potential interventions that would reduce harm.
We used data to segment the population and work with key population groups that were at risk of alcohol harm.
In order to inform Public Health Wales of the different strategies that could prompt a change in behaviour across target segments, we needed to understand the attitudes, views, values and behaviours of the target segments.
We conducted research that explored benefits and consequences of drinking alcohol, understanding of units, perception of responsible drinking and the relationship people have with alcohol.
In addition, we tested different ideas with residents that could be used by Public Health Wales to tackle excessive and risky drinking behaviour.
The insight.
As each of the segments were different, we discovered many complex behaviours and motivators to drink alcohol.
Each behaviour and attitude was unique to its segment. We provided insights and recommendations relevant to each segment and Public Health Wales chose to work with three priority segments most at risk of alcohol related harm.
Video is a powerful tool and should be utilised in research where appropriate.
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We worked with Knowsley Council to uncover insight and help professionals and stakeholders understand what factors influence changes in weight in primary school children and the steps and system change needed to reverse childhood obesity.
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We worked with Middlesbrough Council to uncover local insight into smoking behaviours and develop a stop smoking campaign.
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