Promoting care in the home

Promoting care in the home in Lincolnshire

We are working with Walnut Care, a domiciliary care provider in Lincolnshire, to promote their services and raise awareness of issues affecting older people. 

What we did:
  • Copy and storytelling
  • Creative design and advertising
  • Digital marketing
  • PR and promotion
  • Social marketing and behaviour change
A close-up of two phones as they view posts on the Walnut Care Facebook page.
Four social media post designs with tips for older people and testimonials from caregivers.

The mission.

Making a difference in care

The mission for Walnut Care is simple – to provide high-quality compassionate care in people's homes - helping many to stay in their home in the later years of their life. 

Walnut Care takes the time to get to know their service users. They create care plans that are specific to people's wants and needs. They understand that as we all get older, we want different things and many people want to remain in their home. Their mantra is independence, not dependence. 

We are helping Walnut Care to promote the work they do in the community by storytelling and raising awareness of issues affecting older people. This approach has helped Walnut Care to become a trusted and go-to service provider in Lincolnshire.

The campaign.

Mini campaigns championing important issues

We have designed and delivered a range of targeted campaigns to showcase Walnut Care as a care provider who cares. We raise awareness of important issues like loneliness, flu and cold protection, trips and falls and healthy eating. We use digital marketing and advertising to help Walnut Care build connections with people and communities - from clients and family members to staff and stakeholders. 

We also help Walnut Care promote caring as a profession. Every few months we launch targeted recruitment campaigns in areas where there is a shortage of care staff. 

A magazine opened to show a Walnut Care advert thanking carers for all their work during the 2020 Coronavirus pandemic.

Dedicated PR service

A voice for the care sector

We help Walnut Care to amplify their voice and communicate key messages about their work and the importance of the care sector in our community by pitching in ideas and positive stories to the media and reacting to news events, ensuring the voice of the client and the sector is heard loud and far. 

4 designed social media posts featuring christmas messages and carer and care user quotes.

Fans, not followers

Social Media management 

Managing your social media activity can be time-intensive. Not for Walnut Care because we are using years of experience in social media management to create engaging content and conversation. For us, it's important that the people who follow Walnut Care are in regular contact and become fans, not followers. 

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