Promoting care in the home

Promoting care in the home in Lincolnshire

We are working with Walnut Care, a domiciliary care provider in Lincolnshire, to promote their services and raise awareness of issues affecting older people. 

What we did:
  • Copy and storytelling
  • Creative design and advertising
  • Digital marketing
  • PR and promotion
  • Social marketing and behaviour change
A close-up of two phones as they view posts on the Walnut Care facebook page.
A montage of 4 social media post designs featuring tips for older people and testimonials from care givers.

The mission.

Making a difference in care

The mission for Walnut Care is simple – to provide high-quality compassionate care in people's homes - helping many to stay in their home in the later years of their life. 

Walnut Care takes the time to get to know their service users. They create care plans that are specific to people's wants and needs. They understand that as we all get older, we want different things and many people want to remain in their home. Their mantra is independence, not dependence. 

We are helping Walnut Care to promote the work they do in the community by storytelling and raising awareness of issues affecting older people. This approach has helped Walnut Care to become a trusted and go-to service provider in Lincolnshire.

The campaign.

Mini campaigns championing important issues

We have designed and delivered a range of targeted campaigns to showcase Walnut Care as a care provider who cares. We raise awareness of important issues like loneliness, flu and cold protection, tips and falls and healthy eating.

We also help Walnut Care promote caring as a profession. Every few months we launch targeted recruitment campaigns in areas where there is a shortage of care staff.

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