Exploring inactivity in older adults in Lincolnshire.

Understanding inactivity in older adults.

We worked with Active Lincolnshire to conduct research to understand the factors contributing to the high levels of physical inactivity in older adults (adults aged 55 and over) living in Lincolnshire.

What we did:
  • Research and Insight
  • Community Engagement
The front page of the campaign blueprint alongside another document open to show 2 diagrams.

The mission.

Inactivity in older adults.

Over a quarter of adults in Lincolnshire are classified as inactive. This figure rises to nearly a third of residents if aged 55-74 and over half [50%] if aged over 75. Active Lincolnshire commissioned Social Change UK to conduct research to understand the factors influencing this inactivity in older adults and explore the barriers they face with regards to engaging in activities. 

The research.

A mixed methodology

Initial desk research and analysis of local data was undertaken in order to understand the issue of inactivity across Lincolnshire and to inform further research with the local population.

We employed a mixture of quantitative and qualitative research methods to capture the views of both older adults and stakeholders working with older adults in Lincolnshire. We conducted online surveys with the target audience to explore the gaps in knowledge highlighted by the desk-research. Following this, we held engagement events to further explore key themes and insights which arose from the surveys.

4 copies of the report laid out to show the design of the covers and different pages.
An opened report shows key findings, with an illustration of someone in a wheelchair.

The impact.

This research provided a range of insights and actionable recommendations for Active Lincolnshire and key stakeholders, including:

The report has been handed over to Active Lincolnshire and their strategic partners who will be using the findings in their 'next steps' plan. 

740 residents surveyed
25 stakeholders and partners surveyed
2 'Insight into Action' workshops
10 actionable recommendations

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