The results.
The campaign and the website was handed over to the client after two years. During our involvement, we worked in co-creation with girls aged 11-16 to continuously update and improve the website and encourage the sharing of key messages by peers. The social media campaign reached half a million people in North Wales and the website was visited over 25,000 times during the campaign period. We also worked with over half of all secondary schools to launch and sustain the campaign.
The website continues to feature advice on health and happiness, career options and case studies, a range of activities that they can take part in outside of school and a section of the website now includes a dedicated page to exploring thoughts and feelings.