The key ingredients for the PERFECT social change campaign

Date: 05/10/2017 Written by: Kelly 3 minutes to read.
Behaviour change resource

With over 20 years of experience in social marketing, we have come up with what we feel are the key ingredients to make a social change campaign or programme work successfully. But like a cake, all ingredients need to be added if you want it to rise! This resource will help you understand what might be missing from your campaign and work towards successful social change.

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