What’s your challenge?
Understanding the issue before you begin is really important for any goal that seeks to influence or change behaviour.
With over 20 years of experience in social marketing, we have come up with what we feel are the key ingredients to make a social change campaign or programme work successfully. But like a cake, all ingredients need to be added if you want it to rise! This resource will help you understand what might be missing from your campaign and work towards successful social change.
