Whether you're planning to advertise a campaign or a business, it is important that your content resonates with your target audience. Testing your creative concepts is one way to do this and to make sure that you're ideas are in line with what your audience is thinking. Not sure how to do this? Don't worry, we've put together this handy guide introducing you to creative concept testing and showing you the best way to do this.
Our brief was to encourage Derbyshire residents to look after their sexual health and visit one of their clinics in the county. Following research, we developed several campaigns targeting different people.
This is the question our clients often ask. We are passionate about finding key insights that lead to a change. In our experience no one method works on its own and a mixed methodology often works best. To help you decide what methods will gather the crucial and critical insights you need we have compiled a list of different research methods we use on client projects to get the very best actionable insight.