LDA finalists 2016

Quit for Them is a campaign developed by Social Change UK to encourage parents and grandparents to quit smoking for the good of their children. We are pleased to announce that Social Change UK are finalists in two categories at this year's Lincolnshire Digital Awards for their work on the Quit for Them Campaign - read more about it below!

Social Change UK are finalists in two categories at this year's Lincolnshire Digital Awards: Best website design and best digital marketing campaign for Quit for Them - a campaign to inspire parents and grandparents to give up smoking for good. The campaign, re-launched in October 2015, features ex-smokers and young people urging parents to quit for their children.

In addition to a website featuring stories and motivational messages from parents who used to smoke, smokers can download a voucher for free products and support from their local pharmacy or they can sign up to get a quit kit in the post. Smokers can also request a call from a specialist smoking cessation advisor who will aim to call the same day or next day.

Targeted Facebook adverts (in areas with high levels of smoking) are used to bring people through to the website. We have also utilised video to engage people and we have a YouTube channel set up that links to the website and Facebook community page.

An email campaign also runs as part of this campaign. Every person who signs up to quit will get motivational emails, tips and support delivered to their inbox on a weekly basis - increasing the communication and engagement we have with people looking to quit smoking.

A quitters toolbox on the website features downloads including podcasts and apps to help them on their journey. In just five months the campaign has resulted in over 1200 people requesting a quit kit, thousands of downloads and a reach of over 100,000 in North Wales.

Kelly Evans, Director at Social Change UK said: "We are delighted and very proud to be finalists in two categories for this digital campaign. As a team we have worked really hard to try and make quitting smoking easier and more appealing. It is not easy to generate interest in quitting smoking because so many people enjoy it and have been smoking for decades. We wanted to try different digital techniques and engage with smokers in real time in a motivating and inspirational way and we have done that with Quit for Them".

Over 90 applications were submitted from more than 25 companies in Lincolnshire. The results will be announced in Lincoln on the 28th April.

You might also like

Get the latest insights and other interesting changemaker stuff in your inbox.

Once or twice a month, 100% real and interesting, 0% spam.
We create meaningful digital products that connect with people and make positive change possible.

Home of the changemakers.

We just need a bit more info

* indicates required

Marketing Permissions

Social Change will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

Marketing preferences

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at rob@social-change.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Project Planner