A - Z of research methods
No two pieces of research are the same, nor should they be! You might be studying the same topic area ...
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Coronavirus and social distancing have meant that many businesses and organisations have had to adapt, including our own. However, spoken like the true changemakers we are, we like to see the ‘positives’ in change that can actually bring a whole new perspective to support our work.
With social distancing measures in place, we’ve faced a lot of changes to our daily lives. Businesses and organisations across the nation, and the world, have had to adapt and put measures in place to ensure that social distance can be kept for the safety of themselves and their consumers.
We are no different and have sought to ensure we put in place the best ways to deliver our research services whilst working remotely. This has not only been an enjoyable journey but also an insightful one (no research pun intended). In the last year, we have actually found new ways of conducting research remotely which are as effective as, if not more than, conducting this research in-person.
As with any research approach, doing research remotely has its challenges, but we think these are easy to mitigate and often outweighed by its benefits. There are a variety of ways in which research traditionally done in-person can be adapted and changed to enable remote working. Video calls, apps and telephones are just a few things which can be utilised to support and conduct research in remote conditions.
In this guide, we have demonstrated 10 ways in which research can be done remotely through different quantitative, qualitative and ethnographic methods. These are methods which are already established, but we've given them a slight twist. Download the paper below and give it a read. If your interest is peaked, then get in touch with our research team to find out more about how we’re continuing to do research remotely.
