Promoting care in the home in Lincolnshire
We are working with Walnut Care, a domiciliary care provider in Lincolnshire, to promote their services and raise awareness of issues affecting older people.
Making a difference in care
The mission for Walnut Care is simple – to provide high-quality compassionate care in people's homes - helping many to stay in their home in the later years of their life.
Walnut Care takes the time to get to know their service users. They create care plans that are specific to people's wants and needs. They understand that as we all get older, we want different things and many people want to remain in their home. Their mantra is independence, not dependence.
We are helping Walnut Care to promote the work they do in the community by storytelling and raising awareness of issues affecting older people. This approach has helped Walnut Care to become a trusted and go-to service provider in Lincolnshire.
Mini campaigns championing important issues
We have designed and delivered a range of targeted campaigns to showcase Walnut Care as a care provider who cares. We raise awareness of important issues like loneliness, flu and cold protection, trips and falls and healthy eating. We use digital marketing and advertising to help Walnut Care build connections with people and communities - from clients and family members to staff and stakeholders.
We also help Walnut Care promote caring as a profession. Every few months we launch targeted recruitment campaigns in areas where there is a shortage of care staff.
We help Walnut Care to amplify their voice and communicate key messages about their work and the importance of the care sector in our community by pitching in ideas and positive stories to the media and reacting to news events, ensuring the voice of the client and the sector is heard loud and far.
Social Media management
Managing your social media activity can be time-intensive. Not for Walnut Care because we are using years of experience in social media management to create engaging content and conversation. For us, it's important that the people who follow Walnut Care are in regular contact and become fans, not followers.