Let’s go Southall physical activity intervention pilot.

The Let’s go Southall team at Ealing Council appointed Social Change UK as their evaluation partner for their local delivery physical activity pilot in Southall.

What we did:
  • Community engagement
  • Evaluation
  • Project management
  • Research and insight
  • Social marketing and behaviour change
The front cover of a closed report and another report open on a page about lifestyle and wellbeing.
An open report showing pages about the COM-B model and survey participant breakdown.

The mission.

Finding out what works

Let’s go Southall is a Sport England funded pilot set up to better understand and help people become more active. It is one of 12 pilots in 12 places across the country.

Social Change UK have been appointed to work with the team, Sport England and wider partners to evaluate the impact of the work in Southall which is in the London Borough of Ealing. 

The Let's go Southall team are developing innovative solutions that break down barriers to taking part in regular physical activity and their key goal is to make it easier for people in Southall to get active as part of their everyday lives. 

Our mission is to work with Ealing Council, it’s partners (including Sport England) and the communities across Southall to deliver a detailed and quality evaluation of the Let’s Go Southall pilot to inform how the Pilot evolves, evaluate what works and what can be done differently and contribute to the national evaluation of Sport England’s Local Delivery Pilot Programme.

The research.

Evaluation of the Let’s go Southall physical activity intervention pilot.In 2019 we completed the first phase of this 3-year evaluation programme - the completion of the ‘baseline’. This work involved a large scale representative survey of Southall residents to establish the current level of inactivity in the town. The survey also explored the main barriers and enablers, the capabilities and capacity to be active, and the motivations, attitudes, values and behaviours of local residents.

The impact.

The analysis and insights from the baseline phase are being used by the team and wider partners to inform the strategy and next steps. More information will be available in the summer of 2020 when the insight stage has concluded and the results of a 'test and learn' exercise to mobilise residents has concluded. 

Our role in the programme also includes evaluating the process, establishing a baseline of stakeholder and partner attitudes and behaviours before a 'system re-design' and up to 21 mini studies to 'test' solutions and interventions designed to increase physical activity levels in the borough. 

The front cover and inside of the survey.
An infographic campaign poster outside of a leisure centre changing room.
633 Southall residents completed our 'baseline' survey
3 audience segments prioritised to work with
1 baseline survey report
20+ key metrics measured

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