Improving User Experience [UX]
User experience research to inform the development of Lewisham’s online Health and Social Care Directory.
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If you have (or are developing) a website or an app, you need to make sure it works for the audience. It’s time for us to introduce you to UX and UI, the two terms you need to know to ensure that your digital assets work for your users.
Put simply, designing with UX & UI in mind ensures your digital assets, whether it be a website or an app, work for their users. With roots in both research and design, UX/UI helps to ensure that you not only understand how audiences are using (or will use) your product, but also their experience, and even better, how this can be optimised.
Understanding users’ needs and wants should be core to the development of any digital platform, but even more so when this platform is designed to deliver a public service. In the public and third sector, it is more important than ever that these digital tools are easy to use and easy to understand – if they are difficult and complex, not only will more time need to be spent ensuring people are guided towards the correct services, but there is also the risk that people will take alternative routes which are more resource-intensive for your team, or give up and not bother to access the service at all.
UX/UI is therefore essential for the public and third sector, which is why we’ve provided this handy guide to not only explain what these terms mean but also how they can be implemented to support your users, all accompanied by some real-life examples!
So download the guide and give it a read, and if you want to find out more or need some help in implementing UX and UI, then check out our services page to see how we can help!
