Technology is evolving quickly and it's changing the way we interact with our devices and each other online. Traditionally, we point, click and type. In the future however, it seems that these traditional methods will become redundant. We've put together this handy resource to show how interactions have changed and what will probably happen in the future.
With more technological advances, we are able to test behaviour through different approaches using technology. From lab settings to natural environments, technology can cover a range of aspects. Being able to track someone’s gaze, or see their fitness levels allows you to gain a different perspective into the processes an individual goes through before carrying out a behaviour. This piece focuses on research tools that can be used in behavioural change efforts, such as eye tracking, apps and wearable gadgets, and how effective they can be.
“The advert spoke to me!”. No you’re not crazy, it’s just the future of advertising
Currently, we as consumers, are served up adverts - over 300 a day on average. Usually these adverts, sometimes targeted to appeal to our interests and lifestyle, will largely be aimed at a large segment of people. Not very personal. But all that is about to change. Advertising is about to get very personal.