Whether you want to tap into niche audiences or use social proof to spread your message, influencer marketing can be a powerful tool for promoting causes like environmental activism, mental health awareness, or charity work.
From celebrities to micro-influencers, these trusted figures connect with audiences on a personal level, making them effective advocates for social change. But it’s not without risks - misaligned partnerships or inauthentic endorsements can harm your campaign and brand. Success comes from choosing influencers who truly resonate with your cause, not just those with the biggest followings.
To help you make sense of the ‘why’ behind influencer marketing, our guide breaks down the behavioural science used to guide audiences towards desired actions without triggering resistance. When done right, influencer marketing can be a game-changer for social change, creating authentic connections that inspire real, meaningful action.