Qualitative research can be a great way to explore your research topic more in-depth and gain a deeper understanding of your target audience's beliefs and attitudes. To help you along the way, we've put together a brief guide to introduce you to qualitative research, qualitative analysis and the different approaches you can use for your analysis.
This is the question our clients often ask. We are passionate about finding key insights that lead to a change. In our experience no one method works on its own and a mixed methodology often works best. To help you decide what methods will gather the crucial and critical insights you need we have compiled a list of different research methods we use on client projects to get the very best actionable insight.
With more technological advances, we are able to test behaviour through different approaches using technology. From lab settings to natural environments, technology can cover a range of aspects. Being able to track someone’s gaze, or see their fitness levels allows you to gain a different perspective into the processes an individual goes through before carrying out a behaviour. This piece focuses on research tools that can be used in behavioural change efforts, such as eye tracking, apps and wearable gadgets, and how effective they can be.