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A mother sits beside her son who has his arms crossed and head down in an unhappy manner.

Reactance – Why We Will Do the Opposite if Pushed Too Hard

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A close up of a laptop screen showing subscription options for a service. A person points at the screen whilst another sits with the laptop on their lap.

Why defaults shape our behaviour and how to use them

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Woman using a reusable net bag with fruit and veg in

What can we learn from Zero Waste Cities around the world?

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Image for Whoa! Wales lead the way in recycling 

Whoa! Wales lead the way in recycling 

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Three generations of women are smiling together; a mother, daughter and grandmother.

Do you know your MILLENNIALS from your GENERATION X?

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A close-up of a man's hands breaking a cigarette in half.

How do we get to smokefree before 2030 using behavioural science?

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A dirty white and red disposable coffee cup on the ground.

6 Years On - Are We Still Rubbish at Recycling?

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An illustration of families exercising and spending time together in a park.

Using animation to tackle the tough issues

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Image for Social Change Team Challenge: Spend Nothing Day

Social Change Team Challenge: Spend Nothing Day

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Image for July 2024 Newsletter

July 2024 Newsletter

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An image created to promote Nudgestock 2024, and how we can make the most of our time.

TIME and its untold influence – Takeaways from Nudgestock 2024

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Image for Stopped in your tracks: do shock tactics really work?

Stopped in your tracks: do shock tactics really work?

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