
Stop marketing. Start mattering
Do you matter? Most businesses don't. Well that's what the public say. It's time to stop marketing and start mattering if you are to survive the next decade and get people to fall in love with you and your brand.
This really simple model will help your business or organisation deliver purpose. Many organisations work backwards with devastating results. Follow these three steps from left to right to avoid a PR disaster, deliver on true purpose and see the benefits.