When advertising is NOT appropriate.

Date: 27/05/2020 Written by: Kelly 15 minutes to read.

Advertising is often the go-to tool for raising awareness about an important issue. It can be an incredibly effective and powerful way to spread the word about important issues and products, such as HIV awareness, diabetes monitors, tobacco and alcohol risks, and other health-related concerns. If it weren’t for mass-market multi-media campaigns informing us about public health and safety concerns, the world would be a much more dangerous place. But what if the outcome of advertising and telling people about the issue actually led to more harm being done than good? 

It’s not something any changemaker intends to do, but sometimes shouting loudly about an issue can lead to unintended consequences - the obvious being that the issue gets worse. When we hear about something bad, the good in us wants to do something about it and our first action is to start raising attention and telling people about it, sometimes at scale through a mass media campaign, but that isn't always the best option. 

In this article, we explore when it is right to market or advertise an issue and when it isn’t, and what you should be thinking about when you add advertising, marketing and communications to your changemaker toolbox. 

You might also like

We create meaningful digital products that connect with people and make positive change possible.

Home of the changemakers.

We just need a bit more info

* indicates required

Marketing Permissions

Social Change will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

Marketing preferences

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at rob@social-change.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Project Planner