Focus groups can be a great way to interact with your target audience and take a more in-depth approach to exploring your topic area, but we can understand that the thought of organising and facilitating a group with so many people can be daunting. To support our fellow researchers, we've provided a guide covering everything you need to know and do when planning a focus group.
This is the question our clients often ask. We are passionate about finding key insights that lead to a change. In our experience no one method works on its own and a mixed methodology often works best. To help you decide what methods will gather the crucial and critical insights you need we have compiled a list of different research methods we use on client projects to get the very best actionable insight.