How to run a focus group

Date: 29/11/2017 Written by: Eloise 15 minutes to read.
Research tips

Focus groups can be a great way to interact with your target audience and take a more in-depth approach to exploring your topic area, but we can understand that the thought of organising and facilitating a group with so many people can be daunting. To support our fellow researchers, we've provided a guide covering everything you need to know and do when planning a focus group.

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