How to conduct creative concept testing
Whether you're planning to advertise a campaign or a business, it is important that your content resonates with your ...
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So what research methods work best?
This is the question our clients often ask. We are passionate about finding key insights that lead to a change. In our experience no one method works on its own and a mixed methodology often works best. To help you decide what methods will gather the crucial and critical insights you need we have compiled a list of different research methods we use on client projects to get the very best actionable insight.
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Step into the technological age of research
With more technological advances, we are able to test behaviour through different approaches using technology. From lab settings to natural environments, technology can cover a range of aspects. Being able to track someone’s gaze, or see their fitness levels allows you to gain a different perspective into the processes an individual goes through before carrying out a behaviour. This piece focuses on research tools that can be used in behavioural change efforts, such as eye tracking, apps and wearable gadgets, and how effective they can be.
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