As much as we love research, we know that the traditional methods of surveys and interviews aren't always enough to capture an understanding of your research topic area. Having a range of creative research methods on hand can help address these instances, and can be useful in delving deeper in to complex or sensitive issues. Stuck for ideas? See our handy guide below to help any researcher to get stuck into some creative methods!
This is the question our clients often ask. We are passionate about finding key insights that lead to a change. In our experience no one method works on its own and a mixed methodology often works best. To help you decide what methods will gather the crucial and critical insights you need we have compiled a list of different research methods we use on client projects to get the very best actionable insight.
With more technological advances, we are able to test behaviour through different approaches using technology. From lab settings to natural environments, technology can cover a range of aspects. Being able to track someone’s gaze, or see their fitness levels allows you to gain a different perspective into the processes an individual goes through before carrying out a behaviour. This piece focuses on research tools that can be used in behavioural change efforts, such as eye tracking, apps and wearable gadgets, and how effective they can be.