A campaign to help people understand COVID guidance

The One.

We worked with Public Health Berkshire to conduct research into residents’ views on COVID-19 guidelines and the messages from Government. This research then led to a local campaign to help increase resident adherence to key COVID-19 guidelines.


Using animation to tackle the tough issues

Are you a fan of Dr Pimple Popper? Despite its popularity, I think it is fair to say that it can make uncomfortable viewing for a few of us. Video content is amazing. But real footage isn’t always appropriate. Real-life, up-close footage can make a few of us quite queasy... or turn us off completely, which is why sometimes a different format is recommended for communicating tough topics and sensitive issues.  

Air Pollution Infographic

Did you know that children are one of the most at-risk groups when it comes to the effects of air pollution? Did you know that air pollution is linked to a wide range of health conditions? With its negative impacts on both our environment and our health, it comes as no surprise that air pollution has been labelled as a public health emergency. We therefore decided to do some research to find the facts and figures that should be common knowledge and put them all into one of our handy infographics.



Enable East

NHS Sheffield

NHS Lincolnshire

British Gypsum



Evolutionary Psychology

Breaking period stigma.

Opening up conversations and educating young people about their period health in Wales.

New vacancy

We're hiring a Senior Creative Designer at Social Change UK.

Job type: Full-time

Salary: £25,000 - £37,000 (dependant on experience)

Location: Lincoln, Lincolnshire

Team: Delivery team

Closing date for applications: No closing date - apply straight away!



Your job is to be our visual communicator. This role is not just about using the latest software to create a piece of attractive design. It’s about communicating a deeper visual message to a specific audience, provoking an emotional response and inspiring people to act.

In this role you will create visual text and imagery concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate people. You understand that art makes you feel something; design makes you do something – so you use insights and combine brand standards, colour theory, graphic elements, and typography to make audiences do both.

In this role you will create visual content in many forms for many channels including adverts, websites, mobile, print and social. You are responsible for ensuring our advertising, whether it is for clients or for us – is eye-catching and creative.

As a senior, you are also responsible for managing the design studio and the staff that work within the studio, keeping the design team on track, ensuring all design tasks are delivered on time, to budget and to the expected quality outputs.


Download the full job spec


Please send your CV and a covering letter to Kelly Hunstone, CEO, at kelly@social-change.co.uk  Please set out clearly in your covering letter how you meet the person specification, giving examples where possible.

If you wish to talk to the CEO ahead of making an application, please email or call the office on 01522 775060 and we can arrange a call.

New vacancy

We're hiring a Delivery Director at Social Change UK.

Job type: Full-time

Salary: £ competitive

Location: Lincoln, Lincolnshire

Team: Delivery team

Reporting to: Chief Executive

Closing date for applications: No closing date - apply straight away!



Social Change UK is recruiting a Delivery Director with strong management and client engagement experience to join our rapidly growing business.

You will join a business taking on some of Society’s toughest issues and breaking new ground in the behavioural science and behaviour change space.

As our Delivery Director you will report directly into the Chief Executive and will take full responsibility for all delivery within our account portfolio [c£1-2m annually]. You will be a key member of the senior management team responsible for ensuring all our projects and programmes are delivered on time, to budget and to the expected quality standard and you will manage a fantastic delivery team of 13 people all responsible for delivering client briefs and undertaking research, marketing, and creative projects.

We are seeking a leader with a strong innovation, creative or digital delivery record, most likely gained in a consulting business, agency or marketing-led/creative business. You will have experience or managing and motivating people to succeed.

We are a business with huge growth ambitions and a strong and active growth plan, who are intentionally setting about building for scale, and this is our first director appointment. This is a great opportunity to be at the beginning of an exciting journey that you will help shape and develop.


Download the full job spec


Please send your CV and a covering letter to Kelly Hunstone, CEO, at kelly@social-change.co.uk . Please set out clearly in your covering letter how you meet the person specification, giving examples where possible.

If you wish to talk to the CEO ahead of making an application, please email or call the office on 01522 775060 and we can arrange a call.

New vacancy

We're hiring a Creative [advertising and strategy] at Social Change UK.

Job type: Full-time

Salary: £21,000 - £28,000 [dependent on experience] 

Location: Lincoln, Lincolnshire

Team: Delivery team

Reporting to: Senior Creative

Closing date for applications: No closing date - apply straight away!



Social Change UK is on the search for a creative thinker – someone who is going to help us use research and insights generated by our research team and come up with the next big idea or campaign that is going to change attitudes and behaviours for the better.

You will work on briefs for advertising and campaigns to encourage people to buy social responsible products, change their behaviour (for example to wear a condom or stop smoking), give to charitable causes or even effect social change (for example, reducing the use of single use plastic).

You will be a part of the creative team, responsible for generating attention-grabbing ideas that will move and motivate people. You will be responsible for developing conceptual campaigns that will be turned into designed and developed products that will lead to attitudinal and/or behaviour change. You will need to be strategic in your thinking, and know how to take behavioural insights and use them to generate ideas.


Download the full job spec


Please send your CV and a covering letter to Kelly Hunstone, CEO at kelly@social-change.co.uk. Please set out clearly in your covering letter how you meet the person specification, giving examples where possible. If you have a portfolio or would like to share your creative abilities, please provide links to work or include a PDF with your examples and label clearly.

If you wish to talk to the CEO ahead of making an application, please email or call the office on 01522 775060 and we can arrange a call.


New vacancy

We're hiring a Marketing Manager at Social Change UK.

Job type: Full-time

Salary: £25,000 - £37,000 (dependant on experience)

Location: Lincoln, Lincolnshire

Team: Growth team

Closing date for applications: No closing date - apply straight away!



We are looking for a Marketing Manager to focus solely on the marketing of our agency. In this role you will be tasked with increasing the number of businesses and brands who want to work with us. Our focus is to create more inbound enquiries and opportunities by raising awareness of what we do and why we do it. We find that once people get to know who we are and how we can help them, they are keen to work with us. Most of our current work is generated from existing clients, word of mouth and reputation.

Your job will be to market our organisation as a leading behaviour change agency that takes on the tough social issues and finds solutions for our clients using the power of research, marketing and behavioural science. We have a number of new offers we are planning to launch over the next two years and you will be instrumental in helping us deliver our plans. This is an exciting role for someone who wants to join an established business but keen to help shape the next steps on our growth path. It is a varied role that includes planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research.

You’ll have a great sense of responsibility as you plan and drive campaigns as well as manage budgets - your organisational skills will be invaluable, as will your presentation skills.


Download the full job spec


Please send your CV and a covering letter to Kelly Hunstone, CEO, at kelly@social-change.co.uk. Please set out clearly in your covering letter how you meet the person specification, giving examples where possible.

If you wish to talk to the CEO ahead of making an application, please email or call the office on 01522 775060 and we can arrange a call.

How can you help to solve the issue of fast fashion?

The problem with fast fashion

Over recent years, people have become more and more aware of plastic pollution, bringing about a huge change in behaviour in governmental policy, retail standards and shopping habits. However, pollution from the fashion industry is a big issue that is only just beginning to garner the attention it deserves. So, how exactly is fast fashion impacting the planet, and what can we do to help?

Making website users happy

10 ‘must have’ website heuristics every organisation needs

In this blog, we delve into website heuristics and how they can be used to help users navigate and, importantly, return to your site.

New vacancy

New Business Manager

Job type: Full-time

Salary: £28,000+ [dependent on experience]

Location: Lincoln, UK

Team: Growth team

Reporting to: CEO

Closing date for applications: No closing date - apply straight away!



We are looking for a passionate person who wants to contribute significantly to the growth and development of an innovative and social good company; someone who wants to be challenged in a line of work that really impacts people’s lives for good, and engage in a fantastic team environment, we’d like to hear from you.

We are recruiting a New Business Manager/ Bid Manager to join our Growth team. You will be working with a highly motivated and energetic team, reporting directly into the Head of Marketing and Strategy.

In this role you'll identify new business opportunities in order to generate revenue, improve profitability and help the business grow.


Download the full job spec


To apply, email your CV and a covering letter describing your experience and value you would bring to the role to kelly@social-change.co.uk

Create a positive and safe workplace for your LGBTQ+ colleagues

LGBTQ+ guide

With the world changing and developing, it's essential businesses create a safe, non-judgmental environment for their teams to work in. In the guide below, we have created some terminology boards to explain what LGBTQ+ stands for, with some mindful tips to allow your team to feel comfortable. Download the guide and put it up in your workplace or circulate it in an email.

Understanding group behaviour

An introduction to catastrophe theory

In this latest blog, our Social Researcher and Data Analyst Daisy introduces us to Catastrophe Theory and how it can explain sudden changes in human behaviour and why it might be relevant in today’s political and cultural landscape…

What we do and why we do it.

Our mission.

Our mission is to be changemakers. Unafraid to take on the tough social and environmental issues; opening the “too difficult box” and inspiring people through our work, energy and passion that positive change is always possible. 

We do this by:

Research undertaken remotely - a look back

Having recently started work within the research team at Social Change UK, I was keen to find out about the team’s experience doing research throughout the pandemic. Just after the anniversary of the first national lockdown, I interviewed Eloise and Daisy, my fellow researchers, to ask how working remotely has impacted the research process. We took the opportunity to have a chat via video call to share our thoughts.

Our changemakers have

We helped

Making Policing attractive in Surrey.

We undertook research to understand how to make Policing an attractive career choice and uncover the possible limitations of the current methods used to increase the number of people applying for positions in the Force.

We take a look at the strategies companies are using to market cigarettes to young people.

Are tobacco companies marketing to young people?

See how huge tobacco companies are using marketing tactics to target young people. 

Correlations: uncovering insights or creating issues?

How correlations can help or hinder your quest for change

‘Correlation does not equal causation’ is a phrase that should be all too familiar in the world of statistics. In this blog, our Social Researcher and Data Analyst Daisy discusses dos and don’ts for correlations and why they shouldn’t be taken at face value.

We question whether TikTok can change the world

Can TikTok change the world?

In September 2016 a new app took the world by storm.  But aside from the dancing and hacks, can this app be used for good?

Designing out waste

What is a Circular Economy?

A circular economy is a sustainable system that aims to eliminate waste and make the most out of our resources. Learn more and get involved with our handy guide.

Apps for good

Can Clubhouse be a force for good?

Clubhouse, a relatively new app, has taken the social media world by storm. How did it go viral, and how can we leverage it for positive change?

Using animation to communicate mental health

Using animation and storytelling to support the roll-out of Mental Health Support Teams in schools and higher education in Essex.

Working remotely

10 in-person research methods done remotely

Coronavirus and social distancing have meant that many businesses and organisations have had to adapt, including our own. However, spoken like the true changemakers we are, we like to see the ‘positives’ in change that can actually bring a whole new perspective to support our work.



Struggling to spend your remaining budget? Here are 5 ways to spend it well.

End of year budget? 5 ways to win and not waste

Not sure what to do with that remaining budget at year-end? Looking to put it to good use? Here are five ways to do good with that year-end spend. 

We've bolstered our line up. Meet our new changemakers

Four new changemakers join the team

Say hello to four new changemakers: Lauren, Lindsey, Robyn and Anna. 

Is business pale, stale and male?

CityX asked our founder to write an article for International Women's Day. In this piece, Kelly reflects on her journey starting the business and her experience leading Social Change UK. 

New doll aims to change perceptions of women's role in society

Can Barbie make a difference on International Women’s Day?

Mattel, the creators behind Barbie, has launched another new doll this week - just in time for International Women's Day. The question is, can a doll help with gender diversity and representation and help plug the gap on gender inequality? 

Let's do this together

5 acts for your NHS

Encouraging the general public in Lincolnshire to carry out 5 key acts to look after themselves and their NHS. By committing to these 5 acts, they can keep themselves healthy, while enabling their local NHS to run as efficiently and safely as possible in the wake of the pandemic.

Building awareness of life-saving addiction treatment

Taking action on addiction.

We have been working with Action on Addiction - a national charity helping to save lives, build communities of recovery and support families living with addiction in their lives - for over a year.


Our commitment to accessibility

Accessibility Statement


Creative Designer framework

We are currently searching for creative changemakers to join our framework of designers and creatives.

We are lucky enough to work on a wide range of briefs here at Social Change UK and we are currently searching for creatives and designers to join our framework. We plan to work with the wider creative community to build capacity to meet current demand, but also to explore different creative directions for the client briefs we work on.

We are looking for freelancers with more than 2 years experience within the creative industry.

If you think this sounds like you and are interested in working with us then please contact Kelly at kelly@social-change.co.uk for further information. 

Putting people first

UX/UI for public and third sector

If you have (or are developing) a website or an app, you need to make sure it works for the audience. It’s time for us to introduce you to UX and UI, the two terms you need to know to ensure that your digital assets work for your users.

Public Health Berkshire

Communicating COVID clearly

It has never been more important for local authorities and their public health teams to communicate COVID effectively to help people navigate this "new normal".

We’re Pioneers for Social Value!

 “We are very excited to become part of a community of organisations whose values and beliefs match our own mission; to create positive and sustainable change in everything we do. We recognise that we have a responsibility to our communities and environment, and we strive to continually improve the positive impact we can have in the world.” - Kelly Hunstone, Chief Executive, Social Change UK

Changing behaviour

Using persuasion for social good

Changing behaviour to support the wider social good is what we do. We work to understand people, why they do what they do and produce social marketing campaigns to support people to make a change. Persuasion can be a powerful tool in supporting this.

Getting emotional insights

How to use research methods to understand emotional decision making

It is important to understand not only what emotions are, but how they can impact human behaviour and decision-making. But how?

Championing the care sector across Lincolnshire.

We are working with the Lincolnshire Care Association to promote an important and thriving care sector that includes nursing homes, care homes and care at home providers – all of which are providing a vital service to residents across the county.

Keeping positive

Our collection of positive news stories

In the face of the coronavirus crisis, we want to bring you some of the most positive news stories to show you just a sample of some of the good things that are happening right now. From raising money for the NHS to the smallest acts of kindness, these stories will be sure to bring a smile to your face - and maybe a few tears.

The National Child Measurement Programme

An animation carefully designed and illustrated to explain to parents, children and teachers what the  National Child Measurement Programme is and why it is important.

Kelly explores the science behind lockdown behaviour.

Packed beaches in a pandemic – the science that explains why

Hordes of beachgoers sparked social media uproar last week when temperatures soared, but after months of compliance and sacrifice, why are people now being tempted by the sea and sand when we are not yet in the clear?  

Gambling in the digital world

New report highlights outdated gambling regulations

The House of Lords Select Committee on the Social and Economic Impact of the Gambling Industry has recently released its Gambling Harm: Time for Action report, and it’s nothing short of concerning.

Kieran’s Super-secret Landing Page

Recruitment for an NHS Public Assurance Group

The aim of this campaign was to recruit residents from across Leicester, Leicestershire and Rutland to join a voluntary panel to ensure that the views of the public and patients have been considered in key decision making.

Focusing on real value

An introduction to Social Return on Investment

Consumers today are becoming increasingly conscientious. Their focus has shifted towards brands and businesses which are purposeful, socially responsible and create value for the wider social good, which is why Social Return on Investment is about to become your new best friend.

Statement created: 8th June 2020

Social distancing: how we are continuing to conduct insightful research during COVID-19 lockdown and beyond

Understanding human behaviour

An introduction to habit theory

At Social Change UK, we employ behavioural science and psychological theory in order to understand human behaviour so that we know how best to change it. One area which has recently piqued our interest is habit theory.

Kieran’s Super-secret Page

Behavioural Insights.

Tech for good

Using VR and AR for social good

Exploring how virtual and augmented reality technology is currently being used, and how it can be used further, to tackle important issues and work towards the wider social good to create positive change.

Changing the way we exercise

The evolution of physical activity; forming new exercise habits in lockdown

Lockdown life has not been an easy ride for many, and we are expecting social distancing to continue for several months. Despite the negatives that have been dominating the news of late, I find myself looking with intrigue at some of the positive, if not potentially life-shaping, effects the coronavirus pandemic is having on us - including exercise adoption.

When advertising is NOT appropriate.

Looking after our mental wellbeing

Why the new lockdown rules could support our mental health

This week marks the start of Mental Health Awareness Week (18th – 24th May), a topic that is inevitably a huge talking point in the current situation in lockdown. Many experts are now looking at how the effects of living under lockdown may evolve into longer-term issues, as a result of the prolonged restriction in place to support the control of coronavirus. But how can we start to affect the building issue of mental health now, to lessen the impact and mitigate the potential problems faced following the long period of restricted living?

Human behaviour

Alcohol consumption during COVID-19

Recent research published by Alcohol Change UK tells us that alcohol consumption is changing under coronavirus and lockdown measures, for better and worse. In this blog, we explore this research and review the factors influencing changes in alcohol consumption and behaviour – and their wider impact on people and society.

Eloise, our resident history geek, explores some key historical moments and the lessons they teach about what could be coming next thanks to Coronavirus.

Lessons from history: how to create progress as we come out of the Coronavirus crisis

Changemaker Academy

Welcome to The Changemaker Academy, a special ‘learning’ place created for people who want to explore how to make a positive difference to people and communities and deliver impact through their work.

We have designed a range of online and workplace programmes to help you become a fantastic changemaker. Our courses have been designed to inspire change in you and others.


Webinars 2020.

Join us for a 30-minute online discussion about people and their behaviour this month. We will be sharing some key insights about people and what has made them tick this month including what people have been searching for online, how people have reacted to the news of the day and what trends and topics have got people talking - and behaving.

When? The last Tuesday of the month [except for August and December].

Sign me up

Human behaviour

How activity levels are changing under COVID-19

New research by Sport England has indicated that our physical activity levels are changing during the coronavirus crisis and under lockdown. In this blog, we use this research to explore both increasing and decreasing activity levels and the reasons behind these changes.

Understanding Veteran Needs

The Welsh Government, working with Public Health Wales wanted to better understand the healthcare need of veterans so they could better support them in the community.

Promoting care in the home

Promoting care in the home in Lincolnshire

We are working with Walnut Care, a domiciliary care provider in Lincolnshire, to promote their services and raise awareness of issues affecting older people. 

Design and video for

The Equality and Human Rights Commission

We work with the Equality and Human Rights Commission to support their design and video needs to promote and uphold equality and human rights ideals and laws across England, Scotland and Wales.


Human behaviour

How behaviour during coronavirus is being viewed

Never before have we heard so much talk about human behaviour - the good and bad. In this article, I share the news stories and articles that have caught my attention during the COVID lockdown weeks. All are about people, understanding them and finding out why they do what they do - especially in the middle of a worldwide pandemic. I'll be adding to the page, so check back if this interests you. 

A guide for researchers

A - Z of research methods

No two pieces of research are the same, nor should they be! You might be studying the same topic area using the same target audience as another, but using a different research method can result in completely different data and subsequent insights. Successful research is all in its methodology – and its lovely participants of course.

Brands are changing their logos to promote social distancing

Can a change to a logo better promote social distancing?

Some well-known brands have changed their logo to help promote a concept relatively new to many of us - social distancing. Is it a cynical ploy or a genuine effort to get more of us to keep our distance? 

Keeping positive

Our top ten positive news stories

Today we list 10 positive news stories emerging from the crisis we all know as Coronavirus. It's just a sample of all the good things happening right now and how many are choosing to award and applaud others. Sometimes we just need a spoonful of positive dust to help us through... here is our sprinkling...

Behavioural insights

Why you should be using virtual focus groups

As researchers, it’s important for us to be flexible and able to adapt to different, complex situations. Today’s social distancing and isolation is no different. In the first instance, you may worry about your research and struggle to see how you can carry on when you can’t engage with your target audience. However, we’re here to tell you that you can do just that, but perhaps a little differently than you’re used to…

We’re finalist for The Drum Marketing Awards 2020!

 “We’re absolutely thrilled to make the shortlist again – this time with a different campaign, which demonstrates that we are consistently delivering high quality, creative and innovative campaigns for our clients. We are up against some tough competition like ITV and Burger King but that didn’t stop us winning last year, so we are hoping we can do it again!” - Kelly Hunstone, Chief Executive

Exclusive article written for CityX

What Coronavirus teaches us about behaviour

This article first appeared in CityX on the 13th March 2020.

Protecting our team and supporting our clients through a difficult period

We are open, and it's business as usual for us.

As novel coronavirus (COVID-19) diagnoses continue to increase around the world, Social Change UK is committed to providing a safe environment for our staff and ensuring business continuity, to the best of our abilities, in service to you, our clients and partners. 

Supporting care in Hertfordshire

We have supported Hertfordshire County council with two care campaigns: the first to encourage local people to consider a career in care and the second: to promote the support available to unpaid carers. 

Sheffield Urgent Care Services

Plan B not A+E.

The aim of this campaign is to alleviate pressure on A+E & GP surgeries by reducing the number of inappropriate visits & to raise awareness of the wealth of alternative urgent care services available to residents in Sheffield.

Newsletter sign up

Coming soon, Social Change UK will be launching its first weekly podcast.

Tea with the changemakers.

20mph Consultation Campaign.

Reducing speeds in Kingston Town’s Neighborhoods.We worked with the borough of Kingston Upon Thames to create a campaign spanning print and digital mediums that hoped to make their residential roads safer.

Legal stuff

Cookie policy

What to expect in 2020 - the Social Change UK predictions.

2020 is going to be a year that will see accelerated technological and social change. But not all is good. Here are the predictions. 

Marketing for change, not just for Christmas


2019: A year of green, red and blue


Let’s go Southall physical activity intervention pilot.

The Let’s go Southall team at Ealing Council appointed Social Change UK as their evaluation partner for their local delivery physical activity pilot in Southall.

Insight to support and promote change at scale.

How can we change behaviour at scale? This was the question Buckinghamshire County Council wanted to answer when they signed up to Prevention at Scale. We were brought in at the scoping and research stage to help fill the research gaps and uncover some insight that might help to answer this important question. 

Police leadership insight workshops.

Uncovering insight to embed leadership behaviours across the police.

Surrey and Sussex Police asked Social Change UK to undertake research to uncover insights that would inform the launch of their Leadership Development Programme.

Your weekly podcast

Tea with the changemakers.


The Drum Social Purpose Awards winners 2019!

Social Change UK sees off leading international brands to claim the prestigious National Social Purpose award

Campaign of the year (not for profit)


We’re finalists for the Drum Social Purpose Awards 2019!

“We are beyond excited to be a finalist at this year’s Drum Social Purpose Awards alongside some of the biggest agencies and campaigns in the world.“I’m super proud of the team for all their award nominations this year and this just confirms to me that you don’t have to be a big agency with big budgets to create something special and reach millions of people with your message.” - Kelly Hunstone, Chief Executive

Do you want to make a difference?

Let us help you. Chat to us about planning your next project.

Get the latest insights and other interesting changemaker stuff in your inbox.

Once or twice a month, 100% real and interesting, 0% spam.
We create meaningful digital products that connect with people and make positive change possible.

Home of the changemakers.

We just need a bit more info

* indicates required

Marketing Permissions

Social Change will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

Marketing preferences

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at rob@social-change.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Project Planner