A campaign to help people understand COVID guidance

The One.

We worked with Public Health Berkshire to conduct research into residents’ views on COVID-19 guidelines and the messages from Government. This research then led to a local campaign to help increase resident adherence to key COVID-19 guidelines.

Episode 10

Episode 9



Episode 8

We've recently partnered with TEDxBrayfordPool to help shape the ideas of the future alongside local industry leaders across Lincoln.

Social Change UK partners with TEDxBrayfordPool

As part of the global TEDx community spanning over 150 countries, TEDxBrayfordPool is a platform specifically created for Lincolnshire, enabling individuals and communities to hold locally relevant and independent events.

Episode 7

Episode 6

What makes some people more likely than others to volunteer and how can we encourage more people to explore voluntary opportunities in their lives?

How can we persuade more people to volunteer?

Behavioural Scientist, Dr Rachel Langbein, has taken some time to ponder the psychology of volunteering. She outlines the barriers to volunteering and explores the motivations and rewards of volunteers through the lens of behavioural science frameworks. 

Episode 5


Episode 4

Episode 3

Episode 2

Episode 1



Research to understand the motivations and barriers to accessing support to lower risk of developing Type 2 diabetes

We worked with East Lindsey District Council and NHS Lincolnshire CCG to generate insight about the behavioural tendencies of people in Mablethorpe, Sutton on Sea and Trusthorpe who are prediabetic or at high risk of Type 2 diabetes. We explored their motivations and barriers to accessing the NHS Diabetes Prevention Programme, to generate behaviour change recommendations for increasing service uptake and accessibility.

Do we understand our own subconscious exchange rates at play in our relationships?

A Case of Give and Take: Social Exchange Theory

Behavioural Scientist, Dr Rachel Langbein, explores the perceived merits and flaws inherent in Social Exchange Theory, and how it can be used to give insight into our own behaviour and choices. 

Research to help understand how to action alcohol harm reduction interventions in North Wales.

We worked with Public Health Wales to generate insight about drinking behaviours across North Wales and develop routes for behaviour change to take forward in their Action Plan and reduce alcohol harm.

Calories on menus: the latest public health debate

Can you still have your cake and eat it?

Behavioural Scientist, Dr Rachel Langbein reflects on Government legislation regarding calories on food menus that has come into force to tackle the ongoing obesity epidemic in the UK.

31 March 2022

Social Change UK certifies as a B Corporation

Social Change UK, a Lincoln based behaviour change agency has today announced its certification as a B Corporation (or B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as profit.

Using our business as a force for good

A group of people putting their hands together.

B Corp™

B Corp™ is fast becoming a trusted symbol for ethical businesses. Wherever you see the B Corp logo, you know that it has been thoroughly assessed and proven to uphold the highest social and environmental standards. Once achieved, B Corporation is a certification for ethical businesses who work not just for profit, but to benefit people and the planet.

Have you ever felt harassed?

A Collection of Reflections

Our changemakers discuss sexual harassment in this collection of reflections blog, looking at statistics to do with violence against women and girls, causes of harassment and how we can work together to change this. 

The battle to eat healthily

The problem with our food environment

Bringing together research and behavioural theory, Social Researcher and Data Analyst Daisy explores how our food environment hinders our efforts to eat more healthily and the need for change.

Do you want to become a changemaker?

A changemaker’s guide on how to become a changemaker

Junior Content Creator and Copywriter, Lauren, delves deeper into what it means to be a changemaker and how you too can become one – prepare to read the word changemaker a lot.

Is there a lack of LGBTQ+ representation in marketing?

Queer Women in Advertising

We explore the lack of queer representation in advertising and address the problematic reinforcement of negative stereotypes. Is there a problem, and if so, what's the solution?

A couple choosing from a menu at a cafe.

Using the EAST framework

Exploring Instagram and its potential toxic effect on teenagers.

Is Instagram Harming Young Girls?

We take a look at the link between Instagram and the rise of body image issues and low self-esteem amongst teenage girls. Can the app use its influence to change things for the better? 

Campaigning for LGBTQ+ rights and acceptance

LGBTQ+ rights: the importance of awareness campaigns

Awareness campaigns are vital for educating the public on LGBTQ+ identities, history and rights. In this blog, our Social Researcher Anna explores the important role these campaigns continue to play in changing attitudes and helping diverse societies to grow.



So, now we know why people aren't doing more to save the planet - how can we change that?

Bitesize behavioural science: How can we encourage people to take action on climate change? (Part 2)

In part one, we took a look at why many of us are reluctant to adopt climate-friendly behaviours. In part 2, we explore how we can use behavioural science to make a difference.

More needs to be done to save the planet, but getting people to take action isn't easy.

Bitesize behavioural science: Why aren’t people taking action on climate change? (Part 1)

The effects of climate change are becoming more apparent, so why aren't we doing more to tackle the problem? In this blog, we use behavioural science to break down the reasons why people aren't doing their bit. 

How does access to information influence our decision-making?

Jumping to conclusions: The availability heuristic

Heuristics, or "mental shortcuts," help us to make decisions every day, without us even realising it. But the availability of information can impact these thought processes, influencing our behaviour in unexpected ways. Here's how...


Using animation to tackle the tough issues

Are you a fan of Dr Pimple Popper? Despite its popularity, I think it is fair to say that it can make uncomfortable viewing for a few of us. Video content is amazing. But real footage isn’t always appropriate. Real-life, up-close footage can make a few of us quite queasy... or turn us off completely, which is why sometimes a different format is recommended for communicating tough topics and sensitive issues.  

Air Pollution Infographic

Did you know that children are one of the most at-risk groups when it comes to the effects of air pollution? Did you know that air pollution is linked to a wide range of health conditions? With its negative impacts on both our environment and our health, it comes as no surprise that air pollution has been labelled as a public health emergency. We therefore decided to do some research to find the facts and figures that should be common knowledge and put them all into one of our handy infographics.



Enable East

NHS Sheffield

NHS Lincolnshire

British Gypsum



Image for An introduction to Evolutionary Psychology

An introduction to Evolutionary Psychology

Breaking period stigma.

Opening up conversations and educating young people about their period health in Wales.

New vacancy

Creative Designer [mid-weight or senior]

Job type: Full-time

Salary: £21,000 - £30,000 (dependant on experience)

Location: Lincoln, Lincolnshire

Team: Creative team

Closing date for applications: Close of business, Friday 20th May 2022



Your job is to be our visual communicator. This role is not just about using the latest software to create a piece of attractive design. It’s about communicating a deeper visual message to a specific audience, provoking an emotional response and inspiring people to act.

In this role you will create visual text and imagery concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate people. You understand that art makes you feel something; design makes you do something – so you use insights and combine brand standards, colour theory, graphic elements, and typography to make audiences do both.

In this role you will create visual content in many forms for many channels including adverts, websites, mobile, print and social. You are responsible for ensuring our advertising, whether it is for clients or for us – is eye-catching and creative.

If you are applying for the senior role, you will also be responsible for managing the design studio and the staff that work within the studio, keeping the design team on track, ensuring all design tasks are delivered on time, to budget and to the expected quality outputs.


Download the full job spec


Please send your CV and a covering letter to Andy Senyszyn, at andy@social-change.co.uk  Please set out clearly in your covering letter how you meet the person specification, giving examples where possible.

If you wish to speak to us ahead of making an application, please email or call the office on 01522 77 50 60 and we can arrange a call.

How can you help to solve the issue of fast fashion?

The problem with fast fashion

Over recent years, people have become more and more aware of plastic pollution, bringing about a huge change in behaviour in governmental policy, retail standards and shopping habits. However, pollution from the fashion industry is a big issue that is only just beginning to garner the attention it deserves. So, how exactly is fast fashion impacting the planet, and what can we do to help?

Making website users happy

10 ‘must have’ website heuristics every organisation needs

In this blog, we delve into website heuristics and how they can be used to help users navigate and, importantly, return to your site.

Using animation to communicate mental health

Using animation and storytelling to support the roll-out of Mental Health Support Teams in schools and higher education in Essex.

Create a positive and safe workplace for your LGBTQ+ colleagues

LGBTQ+ guide

With the world changing and developing, it's essential businesses create a safe, non-judgmental environment for their teams to work in. In the guide below, we have created some terminology boards to explain what LGBTQ+ stands for, with some mindful tips to allow your team to feel comfortable. Download the guide and put it up in your workplace or circulate it in an email.

Understanding group behaviour

An introduction to catastrophe theory

In this latest blog, our Social Researcher and Data Analyst Daisy introduces us to Catastrophe Theory and how it can explain sudden changes in human behaviour and why it might be relevant in today’s political and cultural landscape…

What we do and why we do it.

Our mission.

Our mission is to be changemakers. Unafraid to take on the tough social and environmental issues; opening the “too difficult box” and inspiring people through our work, energy and passion that positive change is always possible. 

We do this by:

Research undertaken remotely - a look back

Having recently started work within the research team at Social Change UK, I was keen to find out about the team’s experience doing research throughout the pandemic. Just after the anniversary of the first national lockdown, I interviewed Eloise and Daisy, my fellow researchers, to ask how working remotely has impacted the research process. We took the opportunity to have a chat via video call to share our thoughts.

Our changemakers have

We helped

Making Policing attractive in Surrey.

We undertook research to understand how to make Policing an attractive career choice and uncover the possible limitations of the current methods used to increase the number of people applying for positions in the Force.

We take a look at the strategies companies are using to market cigarettes to young people.

Are tobacco companies marketing to young people?

See how huge tobacco companies are using marketing tactics to target young people. 

Correlations: uncovering insights or creating issues?

How correlations can help or hinder your quest for change

‘Correlation does not equal causation’ is a phrase that should be all too familiar in the world of statistics. In this blog, our Social Researcher and Data Analyst Daisy discusses dos and don’ts for correlations and why they shouldn’t be taken at face value.

We question whether TikTok can change the world

Can TikTok change the world?

In September 2016 a new app took the world by storm.  But aside from the dancing and hacks, can this app be used for good?

Designing out waste

What is a Circular Economy?

A circular economy is a sustainable system that aims to eliminate waste and make the most out of our resources. Learn more and get involved with our handy guide.

Apps for good

Can Clubhouse be a force for good?

Clubhouse, a relatively new app, has taken the social media world by storm. How did it go viral, and how can we leverage it for positive change?

Working remotely

10 in-person research methods done remotely

Coronavirus and social distancing have meant that many businesses and organisations have had to adapt, including our own. However, spoken like the true changemakers we are, we like to see the ‘positives’ in change that can actually bring a whole new perspective to support our work.



Struggling to spend your remaining budget? Here are 5 ways to spend it well.

End of year budget? 5 ways to win and not waste

Not sure what to do with that remaining budget at year-end? Looking to put it to good use? Here are five ways to do good with that year-end spend. 

We've bolstered our line up. Meet our new changemakers

Four new changemakers join the team

Say hello to four new changemakers: Lauren, Lindsey, Robyn and Anna. 

Is business pale, stale and male?

CityX asked our founder to write an article for International Women's Day. In this piece, Kelly reflects on her journey starting the business and her experience leading Social Change UK. 

New doll aims to change perceptions of women's role in society

Can Barbie make a difference on International Women’s Day?

Mattel, the creators behind Barbie, has launched another new doll this week - just in time for International Women's Day. The question is, can a doll help with gender diversity and representation and help plug the gap on gender inequality? 

Let's do this together

5 acts for your NHS

Encouraging the general public in Lincolnshire to carry out 5 key acts to look after themselves and their NHS. By committing to these 5 acts, they can keep themselves healthy, while enabling their local NHS to run as efficiently and safely as possible in the wake of the pandemic.

Building awareness of life-saving addiction treatment

Taking action on addiction.

We have been working with Action on Addiction - a national charity helping to save lives, build communities of recovery and support families living with addiction in their lives - for over a year.


Our commitment to accessibility

Accessibility Statement


Creative Designer framework

We are currently searching for creative changemakers to join our framework of designers and creatives.

We are lucky enough to work on a wide range of briefs here at Social Change UK and we are currently searching for creatives and designers to join our framework. We plan to work with the wider creative community to build capacity to meet current demand, but also to explore different creative directions for the client briefs we work on.

We are looking for freelancers with more than 2 years experience within the creative industry.

If you think this sounds like you and are interested in working with us then please contact Kelly at kelly@social-change.co.uk for further information. 

Putting people first

UX/UI for public and third sector

If you have (or are developing) a website or an app, you need to make sure it works for the audience. It’s time for us to introduce you to UX and UI, the two terms you need to know to ensure that your digital assets work for your users.

Public Health Berkshire

Communicating COVID clearly

It has never been more important for local authorities and their public health teams to communicate COVID effectively to help people navigate this "new normal".

We’re Pioneers for Social Value!

 “We are very excited to become part of a community of organisations whose values and beliefs match our own mission; to create positive and sustainable change in everything we do. We recognise that we have a responsibility to our communities and environment, and we strive to continually improve the positive impact we can have in the world.” - Kelly Hunstone, Chief Executive, Social Change UK

Changing behaviour

Using persuasion for social good

Changing behaviour to support the wider social good is what we do. We work to understand people, why they do what they do and produce social marketing campaigns to support people to make a change. Persuasion can be a powerful tool in supporting this.

Getting emotional insights

How to use research methods to understand emotional decision making

It is important to understand not only what emotions are, but how they can impact human behaviour and decision-making. But how?

Championing the care sector across Lincolnshire.

We are working with the Lincolnshire Care Association to promote an important and thriving care sector that includes nursing homes, care homes and care at home providers – all of which are providing a vital service to residents across the county.

Keeping positive

Our collection of positive news stories

In the face of the coronavirus crisis, we want to bring you some of the most positive news stories to show you just a sample of some of the good things that are happening right now. From raising money for the NHS to the smallest acts of kindness, these stories will be sure to bring a smile to your face - and maybe a few tears.

The National Child Measurement Programme

An animation carefully designed and illustrated to explain to parents, children and teachers what the  National Child Measurement Programme is and why it is important.

Kelly explores the science behind lockdown behaviour.

Packed beaches in a pandemic – the science that explains why

Hordes of beachgoers sparked social media uproar last week when temperatures soared, but after months of compliance and sacrifice, why are people now being tempted by the sea and sand when we are not yet in the clear?  

Gambling in the digital world

New report highlights outdated gambling regulations

The House of Lords Select Committee on the Social and Economic Impact of the Gambling Industry has recently released its Gambling Harm: Time for Action report, and it’s nothing short of concerning.

Kieran’s Super-secret Landing Page

Recruitment for an NHS Public Assurance Group

The aim of this campaign was to recruit residents from across Leicester, Leicestershire and Rutland to join a voluntary panel to ensure that the views of the public and patients have been considered in key decision making.

Focusing on real value

An introduction to Social Return on Investment

Consumers today are becoming increasingly conscientious. Their focus has shifted towards brands and businesses which are purposeful, socially responsible and create value for the wider social good, which is why Social Return on Investment is about to become your new best friend.

Statement created: 8th June 2020

Social distancing: how we are continuing to conduct insightful research during COVID-19 lockdown and beyond

Understanding human behaviour

An introduction to habit theory

At Social Change UK, we employ behavioural science and psychological theory in order to understand human behaviour so that we know how best to change it. One area which has recently piqued our interest is habit theory.

Behavioural Insights.

Tech for good

Using VR and AR for social good

Exploring how virtual and augmented reality technology is currently being used, and how it can be used further, to tackle important issues and work towards the wider social good to create positive change.

Changing the way we exercise

The evolution of physical activity; forming new exercise habits in lockdown

Lockdown life has not been an easy ride for many, and we are expecting social distancing to continue for several months. Despite the negatives that have been dominating the news of late, I find myself looking with intrigue at some of the positive, if not potentially life-shaping, effects the coronavirus pandemic is having on us - including exercise adoption.

When advertising is NOT appropriate.

Looking after our mental wellbeing

Why the new lockdown rules could support our mental health

This week marks the start of Mental Health Awareness Week (18th – 24th May), a topic that is inevitably a huge talking point in the current situation in lockdown. Many experts are now looking at how the effects of living under lockdown may evolve into longer-term issues, as a result of the prolonged restriction in place to support the control of coronavirus. But how can we start to affect the building issue of mental health now, to lessen the impact and mitigate the potential problems faced following the long period of restricted living?

Human behaviour

Alcohol consumption during COVID-19

Recent research published by Alcohol Change UK tells us that alcohol consumption is changing under coronavirus and lockdown measures, for better and worse. In this blog, we explore this research and review the factors influencing changes in alcohol consumption and behaviour – and their wider impact on people and society.

Eloise, our resident history geek, explores some key historical moments and the lessons they teach about what could be coming next thanks to Coronavirus.

Lessons from history: how to create progress as we come out of the Coronavirus crisis

Changemaker Academy

Welcome to The Changemaker Academy, a special ‘learning’ place created for people who want to explore how to make a positive difference to people and communities and deliver impact through their work.

We have designed a range of online and workplace programmes to help you become a fantastic changemaker. Our courses have been designed to inspire change in you and others.


Webinars 2022 - A Load of 'BS' (Behavioural Science).

Join us for a 30-minute online discussion about people and their behaviour every month from March - November.   Do you know your EAST from your MINDSPACE? Have you heard of the COM-B model? 

Social Change UK's new webinar series will help you understand behavioural science and how it can help you to create positive social change.

When? The last Thursday of the month from 11am - 11:30am [except for August and December].

"As humans, we are social creatures. Our interactions and relationships have the power to transform not only our attitudes, emotions, and behaviour but also those of an entire community or society. To understand how to tackle tough social issues and promote large-scale positive change, we must first seek to understand the processes, interactions and underlying biases that influence the choices we make and ultimately dictate 'why' we do 'what' we do".  

The series demystifies fundamental frameworks and behavioural science theories and deep dives into specific social issues. Together, we will explore how behavioural science can help us to understand these challenges and how we can use this knowledge to effect social change.

Human behaviour

How activity levels are changing under COVID-19

New research by Sport England has indicated that our physical activity levels are changing during the coronavirus crisis and under lockdown. In this blog, we use this research to explore both increasing and decreasing activity levels and the reasons behind these changes.

Do you want to make a difference?

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